ZEE5 Marketing Director Avi Kumar Joins Ventures as Marketing Director


The Join Ventures Direct to Consumer (D2C) platform has appointed Avi Kumar as Chief Marketing Officer (CMO). He will lead global marketing for Join Ventures and its portfolio companies – IGP.com, IGP for Business and Interflora India. Kumar brings to Join Ventures over a decade of experience in leadership roles in online commerce and marketing.

Avi brings over a decade of marketing experience to Join Ventures. He is a digital eclectic known for converting data into consumer insight into a market strategy for growth and has built leading brands in technology, content and CPGs.

As Marketing Manager for ZEE5, he was responsible for growing the D2C and B2B business through a host of multimedia campaigns and industry-first innovations to establish the brand as the streaming platform of choice for millions of consumers in a short period of 3 years. Prior to ZEE5, Avi led the marketing of India’s largest radio brand Big FM and was instrumental in the growth of Oriflame in India.

Speaking about the announcement, Tarun Joshi, Founder of Join Ventures, said: “Avi is a natural addition to our leadership team as he is a very experienced and much admired marketing leader with a proven track record in the business. helps consumer businesses drive sustainable growth.

“Over the past few years, Join Ventures has created the largest proprietary ecosystem in India comprising technology, data and logistics, which are the critical pillars of success for any D2C brand. Avi’s entrepreneurial spirit and vision will build on this foundation and help propel Join Ventures into our next phase of growth, added Tarun.

Founded in 2020 by tech entrepreneur and former private equity investor Tarun Joshi, Join Ventures owns and operates a growing portfolio of digitally driven brands and platforms. The Company uses its proprietary technology and proprietary three-hour delivery logistics infrastructure to more than 20 cities in India to fuel the growth of its Direct to Consumer (D2C) brand portfolio.

Avi will accelerate market awareness and growth of Join Ventures’ highly scalable D2C ecosystem, which currently operates more than ten international websites for the Retail (B2C) and Enterprise (B2B2C) markets, including market-leading brands such as IGP.com, Interflora.in, and several private labels that serve a total of 4 million customers in over 100 countries and generate more than $ 30 million in annual revenues.

Commenting on the occasion, Avi Kumar said, “The internet ecosystem and changing consumer needs have led to the emergence of Direct-to-Consumer (D2C) businesses as a strong value proposition. Join Ventures with its amazing team, strong brand proposition, agility DNA, world-class technology and business processes are at an inflection point ready to take off and transform the consumer experience and D2C landscape , and I look forward to being a part of this growth trajectory.

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