Yami Gautam takes an unconventional approach to gifts in new Shoppers Stop Diwali ad
Shoppers Stop has unveiled its latest Diwali campaign, “Nayi Diwali Nayi Soch” featuring celebrities Yami Gautam and Dhairya Karwa. The Diwali festival is sincere. It’s that time of year when giving gifts to loved ones also means expressing our emotions. The Festival of Lights isn’t just about lighting things up; it’s also about cherishing our loved ones by surprising them with thoughtful gifts. Shoppers Stop’s “Nayi Diwali Nayi Soch” campaign focuses on the progressive side of modern Indian families, who have traditional values, but progressive perspectives. These 4 short stories go into more detail about how, in today’s times, families are moving through liberal ways to better connect with each other, with giving at the heart of every conversation.
There are various heartwarming moments with loved ones throughout these films. At the end of the film, Shoppers Stop says, “Pal bhar mein naye ho jaate hai tyohaar, bas ek nayi soch ek sath,” meaning festivals become refreshing and special, with progressive thinking.
Speaking about the new campaign, Yami Gautam said, “I am delighted to be part of Shoppers Stop’s Diwali campaign, Nayi Diwali Nayi Soch. The concept really resonates with me, as I love giving and pampering my friends and family with thoughtful gifts. I’m sure the campaign will strike a chord with everyone!
Speaking at the campaign launch, Shwetal Basu, Customer Care Associate and Chief Marketing and Communications Officer at Shoppers Stop, said, “Diwali is not just a festival of lights; it’s also a time to celebrate and spoil your loved ones with thoughtful gifts. Our Nayi Diwali, Nayi Soch campaign highlights this aspect of the festival in a progressive way. It is in line with the positioning of our brand, aimed at families with traditional values and progressive in their vision. Gifts go a long way in expressing the love and care you have for the person. Shoppers Stop is a gift destination, where you will find gifts for all occasions! Additionally, ace celebrities Yami Gautam and Dhairya Karwa light up the film with their presence.
This festive season, Shoppers Stop launched exclusive lines with various ethnic and western clothing brands like W, Indya, ONLY, Vero, Zink London, Madame, Latin Quarters, Allen Solly, Levis and Fab alley.
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