WinZO launches campaign in collaboration with Piyush Pandey
WinZO, the Indian social games platform, is about to launch its multilingual brand countryside in close collaboration with OgilvyPresident of Global Creative & Executive Chairman, India, Piyush Pandey. the countryside discs WinZOThe main objective of is to offer winning moments through a social platform accessible to more than a billion Indians. Through it countryside, WinZO aims to establish itself as the preferred destination for all interactive entertainment for every household in Bharath.
The entire campaign theme and stories were conceptualized by the world renowned Chairman of Global Creative & Executive Chairman, India of Ogilvy, Mr. Piyush Pandey. With many successful and very popular branding campaigns for multinational companies over the years, Mr. Pandey is widely regarded as a veteran of the global advertising industry, decorated with the Indian civilian honor of Padma Shri. With this commitment, Mr. Pandey and Ogilvy will bring their plethora of experience to the rapidly growing new gaming industry for the first time.
WinZO’s new campaign aims to capture the raw human emotions of competition, victory, and the associated fun that create lasting social bonds. The campaign also aspires to highlight how diverse people, regardless of age, gender and geography, can upload their competitive and entertainment aspirations from their daily lives to WinZO and emulate these little ones. victories in our lives. These Daily Conquests have been articulated and turned into four humorous video stories by Ogilvy which will be launched as TVC on digital platforms such as YouTube, Facebook, Instagram as well as other electronic modes such as TV, radio, platforms OTT, among others, to maximize brand visibility among India’s billion plus audiences.
WinZO launched the #JeetneMeiKickHai multimedia campaign last year which celebrated the âwinning streakâ in people’s daily lives and helped establish the brand’s relativity and recall value. The upcoming campaign, building on the previous campaign, will develop the theme of the excitement experienced by individuals in social circles simply through small winning moments, bringing the spirit of the platform to life.
Speaking on the new campaign, Saumya Singh Rathore, Co-Founder of WinZO, said, âWhile the last decade has belonged to the boom in e-commerce in India, this decade is for games and interactive entertainment. India is at the epicenter of this rapidly growing trillion dollar global gaming opportunity. As a leading player in the space, our partnership with Piyush and Ogilvy is symbolic of our recognition and taking responsibility for establishing play as a dominant social activity. Piyush has not only helped build brands, but also helped build great industries through its campaigns over the decades. We’re excited to work with him to achieve the same for the gaming industry and our brand. “
Commenting on the rationale for the campaign, Mr. Piyush Pandey, President of Global Creative & Executive Chairman, India at Ogilvy, said: âIt was great fun for me to work on the WinZO campaign. Playing one game or another is inherent in human nature. We have tried to step into real life and see how each of us, no matter what layer of society we come from, benefits from these moments. And hence the belief that WinZO offers you plenty of opportunities to play games that you really enjoy and have the pleasure of winning. It has been wonderful working on this campaign, and I hope our audiences enjoy watching the films. “
As part of its brand development exercise, WinZO also secured major sponsorships from two top Vivo Pro Kabaddi League (PKL) teams, the Bengal Warriors and Gujarat Giants, as well as associated sponsorship for Patna Pirates. . The PKL is the second most watched sports league in the country after the Indian Premier League.
WinZO has established itself on the map as the industry leader in gaming technology thanks to its unique value propositions that are not provided by any other player in the industry. These include its highly personalized and culturally relevant social game experiences for its users, over 12 vernaculars, and social game levers. The company has aggressively invested in helping the gaming technology ecosystem by supporting and engaging with game developers, studios, gamers, game streamers and talent, among others.
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