WinZO appoints CarryMinati as its brand ambassador
WinZO, India’s interactive entertainment platform, has appointed Ajey Nagar aka “CarryMinati” as its brand ambassador. As a leader in the social gaming community, the New Delhi-based interactive social gaming startup seeks to leverage its strong presence within the gaming community in India through this strategic partnership.
As part of this strategic collaboration, the content creator will generate gaming-centric content that is interactive, unique and relatable for WinZO exclusively on its streaming channel “Carrislive” and solo integration on its main YouTube channel “CarryMinati” . The burgeoning digital phenomenon which boasts a massive cumulative fan base of over 50 million for its inimitable comedy sketches and roasting videos, will complement WinZO’s massive reach of 75 million users and diverse offerings in more than 6 formats in 12 vernacular languages. .
According to the latest industry reports, the Indian gaming industry generates over $1.5 billion in revenue and is expected to grow exponentially to become a trillion dollar industry by 2025. The main driver of growth was driven by affordable internet connectivity and an increase in smartphone penetration, supported by an increased focus on vernacular and socially relevant content. Interestingly, around one in five mobile game downloads worldwide come from India. Ahead of markets such as the United States and Brazil, India was the top country in the first half of 2021, reaching 4.8 billion downloads.
Hailed as one of the leading innovators in the rise of India’s digital community, CarryMinati stands firm at over 50 million collective digital followers. With unparalleled aptitude in the genre of roasting and live gaming, he remains undefeated retaining his title as the most subscribed YouTuber in Asia and India.
CarryMinati, a 22-year-old Delhi-based YouTuber, streamer, gamer and rapper, says, “I’m thrilled to be partnering with WinZO. India is at the epicenter of a rapidly growing trillion dollar global gambling opportunity. The country is the largest market for mobile games, contributing nearly 40% of global downloads, which speaks volumes about the untapped potential of the social gaming community. Considering that there is a similarity between WinZO and my core competencies and brand values, I would like to create multiple avenues through this partnership to connect people in the most remote parts of the country through culturally relevant and relevant content . It is important that market visionaries come together to discover and grow this untapped industry to build a robust ecosystem.
Speaking in more detail about the association, Saumya Singh Rathore, co-founder of WinZO, added, “India is rapidly becoming a critical market for interactive entertainment on the global network. The game is also moving fast and is no longer just about playing. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, of which CarryMinati has been at the forefront. We are delighted to have him on board. We collectively hope to continue our vision of promoting the spirit of winning and culturally relevant content across Bharat.
This announcement comes shortly after WinZO’s recent partnership with Bollywood ’83’ star Ranveer Singh as the official sports brand partner. As part of its brand development exercise, WinZO also secured major sponsorships from two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship from Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Creative Director, Piyush Pandey, with the aim of establishing itself as the preferred destination for interactive entertainment for every household in ‘Bharat’. Founded in 2018 by second entrepreneurs Nanda and Saumya Singh Rathore, the company has so far raised $100 million. It is backed by global gaming and entertainment investment funds including Kalaari Capital, Griffin Gaming Partners, Maker’s Fund, Courtside Ventures and Pags Group.
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