What brands need to know about image and video SEO
For many Internet users, the purchase of a new product or service begins with an online search query. In fact, 46% of product searches start on Google. After a search query, the search engines return the best possible search results.
For brands to achieve maximum online visibility of their products and services, they need to optimize their website and refine and implement an effective search engine optimization (SEO) strategy for their visual content. Additionally, a proper SEO strategy can ensure that a brand’s website is not affected by any of Google’s 500-600 search algorithm updates each year.
âSearch engines often update their algorithms to make sure they’re delivering the best results for a user query. These updates should encourage brands to stay on top of their SEO to earn a spot in search results. Previously, the focus was on words by SEOs. Today, brands must also focus on optimizing visual content on their websites, âsaid DesirÃ©e Gullan, co-founder and executive creative director of G&G Digital.
âInternet users are increasingly searching the web using image and video search. At the same time, brands are becoming more visual in their storytelling. To ensure better search rankings, better user engagement, and better visibility, brands need to optimize their visual resources to achieve a top position in search query results. Optimizing visuals can also drive website traffic and increase conversions, âGullan added.
Here are four things you need to know about improving images and videos on your rig.
1. Tell compelling stories using pictures and videos
A Microsoft study indicates that the human attention span is only eight seconds. It doesn’t leave a lot of time for brands to have an impact on their audience. Original, high-quality visual content can make it easier for audiences to understand what a brand is saying, even if they are not reading the article.
2. Optimize website images and videos
Use images and videos that are relevant to your brand. Make sure the images load quickly so as not to frustrate visitors. Properly tag images and videos with appropriate, descriptive keywords so that search engine spiders recognize them, context, and return your site in relevant search results. Proper labeling should also include the use of proper alt attributes, title tags, and image names – this will better help search engines index your items and help visually impaired people search online.
Try not to use stock images for your products and services. Stock images are considered multiple images and Google will not recognize them in its image search rankings.
3. Include site maps
Sitemaps play a vital role in SEO because they can make a brand’s products and services more visible in search query results. A sitemap is a file that should list all web pages and all website elements. This file will help search engines recognize the content on your site, which will make the content more visible in search results.
4. Add structured data
Search engines support structured data for product images and videos. Structured data is standardized information that a brand can add to their code on specific images and videos on a page.
For example, a brand can add information about a product’s price, availability, and reviews in code, which will make it easier for search engines to come up with the specific web page as rich results. Google’s rich results include showing search results as knowledge boxes, carousels, and images. However, make sure that your structured data is within search engine requirements.
Measure the SEO performance of the site
Once you’ve improved your images and videos, be sure to track and measure your SEO success. Several monitoring systems are available to measure the progress of visual SEO optimization. These tools give better information about the type of search queries and impressions on your website. And you can use this information to improve the SEO of your visuals.
As videos and images gain popularity online, brands need to understand their role in ensuring that their visual content is relevant, effective and searchable on search engines. Also, keep up with the latest SEO trends to keep your site competitive and engaging.