What are the trends in the online reputation management services market in North America? What are the strategies to stimulate business in the years to come?
The growth of artificial intelligence and blockchain is expected to fuel the adoption of online reputation management services in the years to come. Thanks to AI, companies can easily identify negative feedback from employees or consumers. Natural language processing (NLP) and machine learning help businesses identify patterns of negative feedback faster. It has been observed that around 95% of customers pay attention to customer reviews online before deciding to purchase a product. About 93% of consumers, on the other hand, read reviews of local businesses before deciding to get their services. Increased investment in the adoption of advanced technologies presents positive growth prospects for the North America Online Reputation Management Services Market over the next eight years.
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The COVID-19 pandemic has impacted the functioning of businesses around the world. There has been a significant increase in the use of social media, and consumers are increasingly voicing their concerns and comments on these platforms to gain business attention. In the United States, for example, about 45% of people said they increased their time spent on social media and also participated in content exchanges during that time. Thus, companies are taking extra care to ensure that negative comments are minimized during the pandemic period, as there is a high probability that the comments will reach a larger user base than normal, thus affecting corporate branding. SEO optimization and negative feedback management services, among others, in the North American online reputation management services market show a positive growth trajectory in the years to come.
The North American online reputation management services market was worth US $ 301.50 million in 2020 and is expected to grow at a CAGR of 8.9% during the forecast years (2021-2029).
The detailed research study provides qualitative and quantitative analysis of the North America online reputation management services market. The market has been analyzed from both the demand and the supply side. The demand analysis covers the market revenue across all regions and further across all major countries. The supply analysis covers the main market players as well as their presence and regional strategies. The geographic analysis carried out focuses on each of the major countries in North America.
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Main conclusions of the report:
- The continued growth of Internet services along with the increasing proliferation of smart devices has increased the need for online reputation management services in North America.
- The increasing prevalence of various social media channels among end consumers has contributed to the increased growth of the online reputation management services market in North America.
- Small and medium-sized businesses are expected to register the highest growth rate during the forecast period. The increase in digital initiatives of these companies is expected to help the growth of the segment.
- The United States dominated the North American online reputation management services market in 2020. However, increased investment initiatives in Canada are expected to lead the country’s growth during the forecast period.
- Some of the major players operating in the North American online reputation management services market are Argent Media, EZ Rankings, Digital Marketing Agency, Go Fish Digital, GADOOK, KLonsys, Marketing Blitz Inc., Reputation Management Consultants, Inc. , Reputation Defense Network Inc., Reputation Rhino LLC, Reputation X, Reputation.ca Ltd., SEO Inc., Tarika Group, Inc., TechWyse Internet Marketing, WebiMax.com, Thrive Internet Marketing Agency and WSI, among others.
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North America Online Reputation Management Service Market:
- Through Services
- Reputation enhancement
- Reputation monitoring and repair
- Content development and promotion
- Search Engine Optimization (SEO)
- Social media analysis
- Reviews management
- Removal of negative content
- Legal services
- At the end User
- Small and medium enterprises
- Large companies
- By country
- Rest of North America
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