Vidya Balan is brand ambassador for Bharti AXA Life Insurance
Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, today announced that it has appointed Vidya Balan as its brand ambassador.
Balan, the national award-winning actress, embodies the core values of Bharti AXA Life Insurance and will help deepen the brand’s #DoTheSmartThing narrative.
Commenting on the announcement, Parag Raja, MD & CEO, Bharti AXA Life Insurance said: “Vidya Balan was a challenger in her field, speaking authentically and always challenging stereotypes. She has excelled in bringing compelling and unique stories to life on screen and is self-taught, dependent and daring – values that resonate strongly with Bharti AXA Life as a brand. We believe in long-term relationships and are delighted to bring Vidya on board to pursue our goal of expanding life insurance penetration across India..”
Speaking on the association, Vidya Balan said, “Bharti AXA has always been committed to simplifying insurance and empowering Indians to make smarter and more informed financial choices. I’m extremely excited to represent the brand and help them push their manifesto of #DoTheSmartThing forward. It is heartening to see how the company has raised the bar of customer service and consistently advocates for securing their financial future. I look forward to the association and the launch of our commitment.
Geetanjali Kothari, Head of Marketing, Bharti AXA Life Insurance added: “At Bharti AXA Life, our brand promise is to #DoTheSmartThing and we believe in empowering customers to make better choices through all our offers and initiatives. We are delighted to welcome Vidya on board and look forward to a rewarding partnership with her. We believe our association will help us build category awareness and build a more meaningful and purposeful connection with our customers..”
Over the past year, Bharti AXA Life Insurance has recorded steady growth and performance, expanded its customer-centric product range and made strategic investments in digital platforms to enhance customer experience and facilitate seamless services. . The company plans to grow through strategic partnerships and by increasing its distribution footprints across the country and aims to hit the rising bar of higher service standards and customer expectations through digital innovations.
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