Universal Music Group Appoints Richelle Parham as President of Global Ecommerce and Business Development
In this newly created role, Parham will oversee UMG’s global e-commerce strategy and business development across the company’s iconic labels, music publishing company, business units and territories. Parham’s appointment is effective June 2 and she will be based in Santa Monica, California, where she will report to UMG Chairman and CEO, Sir Lucian Grainge.
In making the announcement, Grainge said, âWe are very pleased that Richelle is joining our exceptional leadership team, where she will play a key role in advancing our global strategy. Richelle’s proven leadership and expertise in Consumer Marketing, Audience Growth, Business Development and Direct-to-Consumer Initiatives will be a valuable resource for our artists and guide our vision for a holistic program focused on the fans who complement our partner platforms. “
âIt is an honor to join UMG,â said Parham. “As one of the world’s most innovative and strategic companies across all industries, UMG has an incredibly talented management team, a global presence, iconic labels and publishing house, and more. music companies. Together, these elements constitute an unprecedented opportunity for a consumer. – an on-demand e-commerce business that goes well beyond traditional distribution channels to create significant revenue streams, while forging meaningful and impactful connections between artists and fans. “
Parham has experience leading high performing sales and marketing teams over a 25 year career in global strategy and marketing at companies such as eBay and Visa.
She joined UMG after leaving WestRiver Group, where she served as Managing Director, leading investments in the customer experience economy. Prior to WestRiver, she served as General Partner of Camden Partners, a private equity firm specializing in investments in growing global consumer companies.
Previously, Parham held the position of Director of Marketing for eBay, where she used her experience in consumer and digital marketing to develop strategies and execute all marketing activities to reach over 180 million dollars. active eBay users. She was responsible for eBay’s global branding and branding marketing, internet marketing and CRM. She was also responsible for all areas of North American eBay marketing, including customer product marketing, loyalty and relationship marketing, seller marketing and social media.
Prior to eBay, Parham was Head of Innovation and Global Marketing Initiatives and Head of Global Marketing Services at Visa Inc. Her experience also includes 13 years at Digitas, a leading global marketing agency, where she held positions senior management, including Senior Vice President and General Manager of the agency Chicago Office.
Parham is widely recognized for her work, including: Black Enterprise ‘Power in the Boardroom; Fast Company’s âMost Creative People in Business 1000â; âThe 50 Most Influential CMOs in the Worldâ from Forbes; and âMost Influential Women in American Businessâ from Savoy Magazine, among many others.
In addition, she received the Women of Influence Award from the Silicon Valley / San Jose Business Journal, while being inducted into the Co-operative Hall of Fame of the World Association for Co-operative Education. A strong advocate for empowering women leaders through STEAM programs, Parham served on the Girls Who Code Advisory Board. She has also served on the boards of publicly traded companies including Best Buy since 2018, elf Beauty since 2018, LabCorp since 2016 and Scripps Network Interactive from 2012 to 2018. Parham holds a dual Bachelor of Science degree in Business Administration and in design arts from Drexel University, where she joined the board of directors in 2014.
About Universal Music Group
Universal Music Group (UMG) is the global leader in music entertainment, with a wide range of companies active in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs in all musical genres, UMG identifies and develops artists and produces and distributes the world’s most critically acclaimed and commercially successful music. Committed to art, innovation and entrepreneurship, UMG encourages the development of services, platforms and business models to expand artistic and business opportunities for our artists and to create new experiences for fans. Universal Music Group is a Vivendi company.
SOURCE Universal Music Group