UMG Appoints Former eBay Executive Richelle Parham As President Of Global Ecommerce | Labels

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Universal Music Group has appointed Richelle Parham, Head of Marketing, Strategy and Consumer Commerce, to the role of President of Global Ecommerce and Business Development.

In this newly created role, Parham will oversee UMG’s global e-commerce strategy and business development across the company’s labels, music publishing company, business units and territories. Parham’s appointment is effective June 2 and she will be based in Santa Monica, where she will report to UMG CEO Sir Lucian Grainge.

Sir Lucian Grainge said: “We are very pleased that Richelle is joining our exceptional management team, where she will play a key role in advancing our global strategy. Richelle’s proven leadership and expertise in consumer marketing, audience growth, business development, and direct-to-consumer initiatives will be a valuable resource for our artists and will guide our vision for a holistic program focused on people. fans that complement our partner platforms.

“It is an honor to join UMG,” said Parham. “As one of the world’s most innovative and strategic companies across all industries, UMG has an incredibly talented management team, a global footprint, iconic labels and publishing house, and other companies. of music. Together, these elements form an unprecedented opportunity for a consumer demand-driven e-commerce business that goes far beyond traditional distribution channels to create significant revenue streams, while forging meaningful and impactful connections between consumers. artists and fans.

Parham has a 25-year career in global strategy and marketing at companies such as eBay and Visa.

She joined UMG after leaving WestRiver Group, where she served as Managing Director, leading investments in the customer experience economy. Prior to WestRiver, she served as General Partner of Camden Partners, a private equity firm specializing in investing in growing global consumer companies.

Previously, Parham was Director of Marketing for eBay, where she used her experience in consumer and digital marketing to develop strategies and execute all marketing activities to reach over 180 million active users. ‘eBay. She was responsible for eBay’s global branding and branding marketing, internet marketing and CRM. She was also responsible for all areas of North American eBay marketing, including customer product marketing, loyalty and relationship marketing, seller marketing and social media.

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