The unstoppable rise of the Virat Kohli brand


Virat Kohli has cemented his place in the history of the sport, both inside and outside India, by being one of the country’s greatest successful drummers and captains (unless he does not really drop the ball before he retires). He also left an indelible impression on a whole generation of moviegoers, who naturally expected the star athlete’s Manyavar commercials during trailers and intervals. Kohli signed with the clothing brand in 2016.

Today, as the Royal Challengers Bangalore team captain turns 33, we take a look at his list of brand associations. And with an estimated personal net worth of almost Rs 700 Crore, Kohli certainly has plenty.

Kohli has taken over the Boost energy drink torch from someone he’s often compared to – master blaster Sachin Tendulkar himself, who joined the brand in 2012. In fact, being a well-known fitness fanatic, Kohli is the brand ambassador. numerous health, fitness and exercise brands including Herbalife Nutrition (with whom he renewed his contract earlier this year), Volini of Sun Pharma and Vicks India, as well as supplement giant Wellman.

Puma is another sports company that strongly believes in the Kohli brand, having hired him as a brand ambassador in 2017, when Kohli became the first Indian sports star to sign a 110 crore endorsement deal for a single mark, and that would end. in 2025.

Continuing to follow its passions through its endorsements, the Kohli reducer also has agreements with Audi India, Uber India, Valvoline and Hero MotoCorp. And of course, like any good Indian drummer, his bat is sponsored by MRF.

Besides his connection to Manyavar, mentioned earlier, Kohli is also a brand ambassador for online fashion center Myntra. To stay on trend, it is also paired with Philips India trimmers and Himalayan herbal skin care products.

In addition, a self-proclaimed technician Kohli has made deals with IPL sponsor Vivo, as well as Chinese smartphone company iQOO and audio brand Muve Accoustics, and also appears in an advertisement for Google Duo. He is also an ambassador for the Mobile Premier League (MPL), which brought him on board with a contract of Rs 12 crore. In fact, his most recent contract, signed only on October 21, is with wearable clothing company Fire-Boltt. Earlier, in September, he signed with high-tech global wellness brand Hyperice, and is also an athlete-investor in the company, joining a list of star investors in the sport from around the world.

Speaking of investing, Kohli also invested in insurance start-up Digit Insurance, which became a unicorn earlier this year, and then brought him in as a brand ambassador in March. Kohli also co-created his own fashion brand Wrogn (pronounced “bad”) in 2014. Kohli is also the face of the UPI Chalega payment app.

Other FMCG associations include Blue Star electronics, Too Yumm snack brand and American Tourister luggage, Colgate. Other hard-to-categorize links include Shyam Steel, Amaze Inverters and Batteries, and the edtech Great Learning Platform.

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