The outdoor kitchen celebrated on the occasion of the company’s first anniversary | Business
Boiling crawfish, grilled meats and samples of everything smoked were on the menu at How to BBQ Right/Malcom’s Shop in Hernando.
The grill and barbecue retail business celebrated its first anniversary today on site from 10 a.m. to 2 p.m. Company owner Malcom Reed said March means grilling and barbecue season has begun.
“Mississippi’s grilling season runs roughly from March through Thanksgiving,” according to Reed. “Once January and February are over, people are ready to go out. It’s my favorite time of year, spring.
Reed and his wife Rachelle opened their store last year after running a successful online business. The COVID-19 pandemic has affected their online sales in a good way.
“The store opened in the middle of the pandemic and people started cooking at home,” Reed said. “We had a big influence with people watching our cooking videos and then wanting to buy our products online.”
Reed is the owner and visionary of How to BBQ Right, his passion project that turned into a full-time career. Reed is known locally for his new storefront in Hernando, Malcom’s Shop, which he describes as “a store for the man who cooks.” But he is also recognized around the world – at airports, restaurants and barbecue competitions – for his successful Youtube channel, which has attracted more than a million subscribers.
The Reeds began reaching their online audience in 2010 with a newsletter that Rachelle helped develop through her internet marketing experience. Malcom competed in barbecue competitions with his team, The Killer Hogs, and wanted to document the team’s success. After the How to BBQ Right newsletter garnered 100,000 readers, they moved to Youtube. The Killer Hogs traveled all over the country to participate in barbecue competitions and won almost all of them.
Reed greeted guests Saturday as volunteers handed out hot dogs to everyone.
“We wanted to make hot dogs for the kids, but I think everyone eats them,” Reed said. “We have pellet grill demos, crawfish boil demos, ribs cooked by championship teams, rib eye steak demos, kids games and samples for everyone.”
The challenges of running a small business haven’t deterred the Reeds from creating a flavorful presence in the barbecue industry.
“Small businesses are always tough, I don’t care where you are,” Reed said. “We are learning as we go, it was new for us. We have been doing online retail for twelve years. Once we purchased a building here in Hernando, we really needed office space to run our online business. We had enough room out front to open a small retail space, so we decided to go for it. It was a learning experience. It’s been good, the community loves it and we call it a kind of ‘men’s shop’. You can pick up a cool gift for the man in your life, especially if he likes to cook outside.
Harley Smith, sales rep at Traeger Wood Fired Grills, was handing out skirt steak samples to hungry guests.
“It took about twelve minutes to finish after smoking it for about thirty-five minutes,” Smith explained. “We first smoked it to an internal temperature of about 105, 110 degrees, we turned the grill up to about 375, then we seared it on each side for twelve minutes.”
Smith said he often cooks outside at home as the weather is improving now. He wanted to support Reed as one of his top grill dealers.
“(Reed) is definitely a great representation of the Traeger brand and what people can do with grills,” Smith said. “My favorite thing to cook is probably brisket, ribs or pulled pork.”
Barbecue lovers Rob and Lauren Cook came out from Olive Branch on Saturday to support the Reed business.
“We follow Malcom on Youtube and Mark Williams (of Swine Life BBQ in Hernando),” Robb said. “We use their recipes a lot. We wanted to support him and enjoy the community vibe.
Rob and Lauren have both a pellet and charcoal at home which they use to cook outside. The couple often frequent Malcom’s store for supplies and seasonings.
“He likes to do a lot of pork butts, he’s done ribs a few times,” Lauren said.
HowToBBQRight Malcom’s Shop is located at 496 Whitfield Dr., Hernando and can be reached at 662-912-9947.