The “Lifetime Achievement Award” belongs to Titan and its people: Bhaskar Bhat


exchange4media honored Bhaskar Bhat, director of Tata Sons Private Limited, on Tuesday with a “Lifetime Achievement Award” at the inaugural Indian Marketing Awards (IMA) South.

A true marketer at heart, Bhat, who took over the management of Titan Company Limited over 17 years ago, is the person credited with founding the company as we know it today. hui.

Accepting the gratitude, Bhat shared a heartwarming message.

“I am truly honored that the jury awarded me this award for all of his achievements. I would say that this award, while it makes me proud, really belongs to an institution called Titan and its people. Although established at the end of the 80s in India by the Tata group, it is a company with progressive, liberal and very very intelligent people. So for me, the customer focus of an institution called Titan is what really made the company what it is today. The company believed in the development of its own brands, in customers and in me. And it all started with the culture established by its founder Xerxes Desai, ”Bhat explained.

“If I have to leave just one message for those in this profession, the first thing is that you are in a profession and in a country that has a fantastically bright future, because as we all know India is a consumption market with 1.4 billion consumers. But with digital, online and all the change that’s been going on in the marketing world, remember one thing: Consumers are people and people are human beings. And that fundamental thought, regardless of what technology can do for you, you have to think about what technology can do for people, ”he concluded.

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