The ICX association names the winners of the interactive customer experience


The Interactive Customer Experience Association presented its annual Elevate Awards at the #ElevateICX Virtual Symposium last week. The awards recognize innovation in digital signage, kiosks, mobile, omnichannel and emerging technologies.

Photo provided by Grandscape.

The Interactive Customer Experience (ICX) association presented its annual Elevate Awards at the #ElevateICX Virtual Symposium last week.

The winners are:

Best ICX Digital Signage – Grandscape

“Grandscape’s digital signage really covers the gamut. From directories to projections and its innovative kaleidoscope display, Grandscape delivers every time, ”said Bradley Cooper, former editor of Digital Signage Today and now editor of ATM Marketplace.

Best Emerging Technology in ICX – United Airlines Agent on Demand

“Air travel today is more stressful than ever, even with the ebb of COVID-19, so any technological innovation that lowers stress levels and improves a traveler’s experience is wonderful. And on top of that, the technology offers a strong ROI for the airline in terms of building customer loyalty, positive reviews on social media, and forging a more engaged and responsive customer relationship, ”said Judy Mottl, editor. in charge of Retail Customer Experience.

Best ICX Kiosk – Coates K2 Kiosk for Red Rooster

“The Coates Group has done a wonderful job with their K2 self-order kiosk. In one store, more than a third of in-store orders are placed through the kiosk, dramatically improving customer convenience and store efficiency, while providing a great promotional tool, ”said Elliot Maras, editor-in-chief of

Best Mobile ICX – MobilePawn by Bravo Store System

“MobilePawn is a mobile application that connects pawn shops with their customers 24/7. Pawn shops are regulated by more than a dozen federal guidelines as well as state and local laws that have historically done digital payments a challenge. MobilePawn offers a full feature set and feature rich unlike any other mobile application in the pawn industry, “according to the entry from Bravo Store Systems.

Best Omnichannel ICX – Salesfloor

“This has a positive impact on improving the customer experience, especially among the younger and more mobile-oriented generation. On top of that, it also improves the experience for retail associates as it allows them to engage more deeply with customers, build trust and confidence. which in turn builds customer loyalty to the store and to the brand, ”said Mottl.

Best ICX Restaurant – Starbird Brand House Kiosk Experience

“Starbird’s virtual brands account for 63% of sales in its cloud-based kitchen environment and 8.75% in its curbside locations, creating fantastic franchising potential. They covered all the basics of the design of this system: increased customer comfort and non-contact facial recognition for increased customer safety. They quantified the benefits to date and made the business case for it, ”said Maras.

Best Retail ICX – Selfly Store by Stora Enso

“It’s a stellar technology given its level of innovation and the very clear and transparent interaction with customers. It took what my dad remembered as “laundramatte” lockers for food to a very high level – like a Star Wars and Jetson (the cartoon) level, “Mottl says.

Lyle Bunn Industrial Influencer of the Year – United Airlines

This award recognizes individuals or companies who have made substantial contributions to the field of interactive customer experience technology or the advancement of the industry in a significant way. The award is named after Lyle Bunn, a longtime consultant in the digital signage industry, who died in 2018.

“In a year that has presented extraordinary challenges for businesses and customers, this company has questioned how technology can help customers self-serve and reduce the pressure their agents can experience during demanding intervals. From a mobile perspective first, the team deployed frictionless autonomy. -Service solutions for thousands of passengers via baggage tag kiosks and the Agent on Demand solution providing assistance to customers – via a mobile phone or an interactive kiosk – where and when they need it most ”, according to the application submitted by Elo.

The judges for the ICXA Elevate Awards included:

  • Bradley Cooper, editor of Digital Signage Today.
  • Christiana DiMattesa, Senior Director of Marketing, DTC Channels and Experiences, Under Armor.
  • Elliot Maras, editor of Kiosk Marketplace and Vending Times.
  • Judy Mottl, Retail Customer Experience writer.

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