The Different Types of SEO You Need to Know About in 2022 — Hometown Station | KHTS FM 98.1 & AM 1220 — Santa Clarita Radio
As we enter the digital age, it’s more important than ever to make sure your business takes advantage of all the online marketing opportunities available. SEO is one of the most effective ways to reach new customers and grow your business, but there are so many different aspects to it that it can be hard to know where to start. In this blog post, we’ll outline the different types of SEO you should be aware of in 2022 and explain how they can benefit your business. Keep reading to find out more!
The first type of SEO is mobile SEO and as the name suggests, this type of SEO focuses on mobile devices. Did you know that half of the world’s search traffic is made up of mobile users? This is one of the reasons why Google now crawls the mobile version of a site first, which means businesses should keep this in mind. Mobile SEO is basically optimizing a website so that it looks and works well on mobile devices, which includes site speed, interaction time, and font and image sizes.
The next type of SEO is perhaps one of the best known: content SEO. And with so many digital marketing agencies offering these services, such as Cozab, it’s hard to imagine that brands haven’t started to understand the benefits of this type of SEO. Content SEO is the creation of content that helps sites rank higher. Three factors determine the success of content SEO: keyword strategy, site structure, and copywriting.
Another extremely important type of SEO, especially for brick-and-mortar businesses, is local SEO. Local SEO focuses on increasing the ranking and visibility of sites based on their geographic positioning to their audience. In other words, local SEO refers to anything done to help brick-and-mortar businesses reach their local audience. The most important aspect of local SEO is ensuring you have a Google My Business profile; without it, it will be incredibly difficult to reach your local audience.
One of the most important types of SEO, which is almost a category of SEO that other types of SEO fall under, is off-page SEO. Off-page SEO refers to anything done outside of your website to increase your site’s ranking and visibility on search engines. This can include getting good online reviews, linking from other sites to your site, using social media to market your business, paid advertising on YouTube videos, etc. Off-page SEO increases your authority and drives traffic to your site.
The opposite of off-page SEO is on-page SEO; as the name suggests, this type of SEO is all about optimizing your site to rank higher. This can be done in several ways, such as optimizing your URLs, images, internal links, HTML, title tags, etc. However, that’s not all it refers to; On-page SEO is also about optimizing engaging and informative content written for Google bots and improving the user experience of the site.
E-commerce SEO involves optimizing a website belonging to an online store, which can be slightly trickier than other forms of SEO. Did you know that only about 4.8% of people actually visit the second page of search results, and that number is only 1.1% for the third page? So, as an e-commerce store, you must be in the top 10 on the first page. As such, eCommerce SEO focuses on improving organic traffic to your store by ensuring each product page is detailed and includes keywords, as well as getting other sites to link to yours.
Finally, the last type of SEO is technical SEO, which involves helping Google bots crawl, index, and interpret your site. Why do you want to do this? Because the easier the job of the crawlers crawling and indexing your site, the more information the search engine has about your site and the more accurately it can predict the type of searches to match. For example, increasing the mobile friendliness of your site and creating an XML sitemap are just a few ways to achieve this.
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KHTS FM 98.1 and AM 1220 is Santa Clarita’s only local radio station. KHTS mixes a combination of news, traffic, sports and features with your favorite adult contemporary hits. Santa Clarita News and Features are broadcast throughout the day on our airwaves, on our website and on various social media platforms. Our KHTS award-winning daily newsletters are now read daily by over 34,000 residents. A vibrant member of the Santa Clarita community, the KHTS broadcast signal reaches throughout the Santa Clarita Valley and parts of the high desert communities located in Antelope Valley. The station broadcasts its talk shows on the web, reaching potentially global audiences. Follow @KHTSRadio on Facebook, Twitterand Instagram.