The Best SEO Trends for 2022

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A new year is a perfect opportunity to take a hard look at your website and make sure your SEO is doing all the work it can. SEO best practices change frequently, depending on Google’s almighty algorithm, how users approach their searches, and the technology itself. If you’re going to take the time to do an SEO checkup, you need the most up-to-date information. Here are my predictions for the top SEO trends for 2022.

Google’s EAT principle

Here’s the good news: some things stay the same when it comes to SEO, and Google’s EAT principle is one of them. EAT is synonymous with expertise, authority and reliability. These factors help the search engine decide how to rank pages on the results page for a given search. EAT is not the all-powerful algorithm, but it is the framework on which the algorithm is based. In other words, the algorithm is supposed to provide the best results for sites that demonstrate expertise, authority, and trustworthiness.

But how do you do that?

More good news: these are all things that a good website will naturally provide. Establishing yourself as an industry expert can be as simple as including a few customer reviews and making sure you’re using the right language to help someone looking for your services find your website. . In terms of authority, two common ways to establish yourself and your website are through links in other documents that lead to your site, as well as shareable content – blogs, articles or videos that will pick up the attention of your ideal. customer and audience. Customer reviews and demonstrating concern for your customers’ privacy can give credence to your trustworthiness.

Related: An Introductory Guide to Ecommerce SEO for Beginners

AI

As I may have mentioned a million times already, SEO is firmly entrenched in quicksand, which means rules and best practices are constantly changing. For many small businesses, as well as enterprise-level organizations, tracking these changes and implementing corresponding strategies can be more than a full-time job. Luckily, with AI-powered technology, you don’t necessarily need to hire an entire department to meet your SEO needs.

The beauty of AI is that it – by its very nature – is constantly learning, changing and evolving, which is exactly what you want for your SEO game. AI-powered SEO, whether you handle the work in-house or hire an SEO and marketing firm, is both the present and the future to ensure your website ranks where it should – at the top.

Related: Will AI radically transform the SEO industry?

Mobile friendly

Your website should be mobile-friendly. Your website should be mobile-friendly. Your website should be mobile-friendly.

Understood?

According to Statista, mobile searches accounted for over 60% of organic search engine visits in 2021. Not only do the majority of people use mobile devices to access the internet, but Google also explicitly uses the mobile functionality of your website to help classify it. . Not sure if your website works well for mobile devices? You’re lucky. Google has a simple tool that will rate the functionality of a given page. Making your website mobile-friendly should be priority number one, two, and three for 2022.

Related: How Web Design Can Make or Break SEO for Startups

Local SEO

More good news: Ensuring your website and online business listings have accurate, up-to-date local information is a huge SEO benefit…and it’s quick and free to manage. Take a few minutes and check your business listing on major search engines to make sure your address, phone number and hours of operation are correct. Users are increasingly searching for results in their community, and you want to make sure you show up for those searches. If you specifically mention your city, community, metropolitan area, and neighborhood on your website, you’ll get more exposure on your website.

Voice search

The proliferation of virtual assistants like Alexa and Siri has contributed to the enormous popularity of voice searches. What does this mean for SEO? People don’t use identical search terms when they type like they do when they speak. For example, you could type in “Toronto weather” to find out if it’s going to rain in Ontario. But you would ask Alexa, “What’s the weather like in Toronto?”

Voice search optimization is the type of task for which hiring a professional is ideal. You might drive yourself crazy trying to figure out how to make sure you show up for any type of search, but I and other SEO professionals know that strategies like including simple questions and answers on a FAQ page can help your site rank higher for voice searches. . Content based on initial questions and short, relevant answers, followed by more in-depth discussion, can also attract users searching by voice queries. Fine-tuning your SEO for local and voice searches can go hand-in-hand, and both are key to ensuring your ideal customers can find your business and website.

2022 and beyond

Of course, how search engines rank your website changes over time, but the most important thing to remember is that useful, up-to-date sites with authentic and relevant information tend to rank higher, both at the end of 2021 and entering a new year. . Whether you spend your free time or hire a professional, SEO is not an aspect of your business that you can afford to ignore. You wouldn’t hide your physical storefront. Likewise, you want people to find and connect with your business as easily as possible.

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