test your business creativity with edition 35 of our quiz!

This weekly quiz Your story tests your domain knowledge, business acumen and lateral thinking skills (see previous edition here). In this 35th edition of the quiz, we present the issues addressed by real entrepreneurs in their startup journey.

What would you do if you were in their place? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves have actually done. Would you do things differently?

Discover YourStory book review section too, with takeaways of over 330 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.

Q1: Electric vehicles

The electric vehicle industry is gaining momentum, fueled by demand to move away from fossil fuels as well as affordable and simpler technologies. A challenge, however, is ensuring easy access to charging stations. How to solve this problem ?

Q2: Sustainable practices

Business and industry have a lot to be held accountable for in terms of climate change, pollution and environmental destruction. Governments can play a key role here by encouraging and enforcing best practices. What other community has a major influence here?

Q3: Management

Leadership is having the power to mobilize around a strategy. It is also about having influence over suppliers, distributors and other partners in the ecosystem. But what else should leaders do with their power?

Q4: Opportunity in adversity

Sectors like education and entertainment have actually exploded during the pandemic, with enforced restrictions driving unprecedented numbers of people online. But some “physical goods” players have fared well even as places like malls have been closed. How did they handle this?

Q5: Tracking and driving tendencies

Pandemic restrictions have changed the way people live, work and play. Work from home (WFH) has driven the market for home workstations and high-end consumer media devices. It has also had an impact on the clothing sector – in what way?


Congratulations on getting this far! But there’s more to come – answers to these five questions (below), plus links to articles with more details on entrepreneur solutions. Happy reading, happy learning and happy creating!

A1: Electric vehicles

“Battery swapping is an alternative solution to developing EV charging infrastructure, especially for commercial applications,” explains Vinutaa S, Assistant Vice President and Area Manager, Icra.

This sector is currently in its infancy in India. “It’s advantageous because it’s a quick way to recharge a vehicle and it’s efficient in terms of time and money,” she adds. Read more about electric vehicle trends in India here.

A2: Sustainable Practices

“The environment has found a new guardian in the younger generation,” observes Manav Subodh, MD of 1M1B. Young leaders like Greta Thunberg are paving the way for young people to engage and take charge of the environmental agenda.

“We need to think about how we can mobilize our youth population at scale and engage them to create tangible and real solutions to ensure they inherit a greener and stronger planet,” adds Manav. Learn more about the opportunity for young people here.

A3: Steering

“To be powerful is to have the ability to empower others. The more you empower others, the more powerful you really are,” asserts Arundhati Bhattacharya, President and CEO of Salesforce India.

She strongly believes in helping people realize and achieve their full potential. It also requires empathy to better communicate with employees. “We need to increase the empathy quotient and it’s important to align personal and organizational aspirations,” she adds. Learn more about the leadership mandate here.

A4: Opportunity in adversity

“Those in the direct selling industry have adapted more easily to the new normal,” recalls Gautam Bali, Managing Director of Vestige Marketing. The direct selling industry has seen a marked increase in the number of new entrants amid the COVID-19 pandemic.

“The direct selling industry has proven that it cannot just resist but help overcome any type of economic crisis in the country,” adds Sujit Jain, President and CEO of Netsurf Network. Learn more about the power of D2C dynamics here.

A5: Tracking and driving tendencies

“As the pandemic raged, we realized that shopping for comfortable clothes was the most common change in people’s fashion habits over the past year and a half,” observes Khushboo Sethi, founder of the clothing brand Jisora.

“People want their pieces to be versatile because they might want to wear them at home, dress them down, or dress them up however they want,” she adds. The founders spotted this opportunity during the pandemic and launched in late 2020. Read more about their creativity and growth here.

YourStory also published the pocketbook “Proverbs and quotes for entrepreneurs: a world of inspiration for startups” as a creative and motivational guide for innovators (downloadable as apps here: Apple, android).

Edited by Teja Lele Desai

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