search engine – 1000 Webu http://1000webu.com/ Wed, 16 Mar 2022 15:02:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://1000webu.com/wp-content/uploads/2021/05/default-138x136.png search engine – 1000 Webu http://1000webu.com/ 32 32 How to Prepare for an SEO Sales Call https://1000webu.com/how-to-prepare-for-an-seo-sales-call/ Wed, 16 Mar 2022 15:02:00 +0000 https://1000webu.com/how-to-prepare-for-an-seo-sales-call/ I was born a salesman. Growing up in Texas, my dad made me work at Trader’s Village, selling everything from belt buckles to hatpins (and every other knick-knack you can imagine). You didn’t need to know much about the product. You just need to know how to haggle prices. Selling SEO services is different. You […]]]>

I was born a salesman. Growing up in Texas, my dad made me work at Trader’s Village, selling everything from belt buckles to hatpins (and every other knick-knack you can imagine).

You didn’t need to know much about the product. You just need to know how to haggle prices.

Selling SEO services is different. You must have a thorough understanding of the product/service you represent. And very important, you need to understand how (or if) an SEO effort can benefit the prospects you speak with.

If you’re not one of the agencies that send out a flyer to show the different SEO packages you offer, you’re trying to personalize an approach for your prospects. In my opinion, we should do some heavy lifting before we have our first calls with prospects. This article will provide some thoughts on how you might want to approach the initial call.

Initial questions to ask the prospect

First, I recommend asking your prospect to provide some initial information so you can do the homework for the initial call. It helps if the prospect has already provided you with an RFP detailing scope, internal team capabilities, and availability for the SEO effort. If they haven’t filled out an RFP, you can upload the SEO RFP to my company blog and rename/use it as a template for whatever you might want to provide them .

Instead of this kind of information, you should start by asking (at least) these four questions:

  1. What do you hope to accomplish with this SEO effort?
  2. Which competitors do you think are doing well?
  3. What kind of internal support do you have for this effort?
  4. What (if anything) have you done historically for SEO? (Maybe they have an activity going on?)

With this information, you can dig deeper and determine how you will shape the appeal.


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Do the research

I start by looking at the prospect’s website. I want to check to see if there is any oddity. Let’s call it a “mini-audit”.

Should you provide “work product” on a sales call? Honestly, I have debated this question for many years. I’ve assumed that people still don’t trust SEOs, and we need to put a little more effort into building trust (and educating). So I see it as “you must give before you receive”. It’s good karma.

What is a mini-audit? Some things:

Run a crawl on the prospect’s website

I use Semrush. I limit the crawl to 500 pages, just enough to get an idea of ​​the “breakage” of their website.

Screenshot of SEMRush Audit

Perform site queries on their domain (and for their competitors)

When you run queries on the site, if you are unfamiliar, you search Google for site:www.sitename.com and/or site:sitename.com. You will see URLs known to Google.

An example of something you might search for would be to find subdomains when searching other than www (e.g. staging.sitename.com). You may find other strange URLs or subdomains in the results, so review them with a critical eye.

Highlighting these opportunities to clean up search results and make their brand shine could lead to a new customer relationship. They will appreciate your ability to be curious.

Study their organic performance

I produce a Semrush Organic Overview report for the prospect and his competitors.

Be sure to filter to exclude any brand mentions:

Example filter

How much “traffic costs” do they make compared to their competitors? Here’s what it looks like, comparing Travelocity to Expedia:

Sample Travelocity Traffic Cost (Value)
Expedia Traffic Cost Example (Value)

The “Traffic Cost” metric is Semrush’s attempt to provide a “replacement cost” metric to show the estimated value of your organic presence (i.e., if you were to pay for that traffic through Google Ads , what it could potentially cost you, per month )

How many keywords rank in the top 10 (compared to their competitors)? Are these “good” keywords or junk?

Run a domain comparison report (I use Ahrefs for this) to determine if the prospect is competitive with these websites/domains.

Ahrefs domain comparison example

Suppose you see a competitor succeeding with their links. In this case, you should run a quick site explorer report through Ahrefs and check out some of the “top links” (sorted by domain authority) and see specific examples of how the competitor is getting those valuable links. If something is relevant to your prospect, share it on a call as an example of what they might consider doing.

Ahrefs site explorer; explore specific examples

Is there a reason why Expedia has links from CDC.gov and PrivacyShield.gov, and Travelocity doesn’t? At a minimum, you can create a dialog to find out more about them.

Your goal in doing all of the above is to help determine if an investment in SEO is viable. Suppose you notice that many of their competitors have a significant organic search presence (higher than your prospect), but their domain authority is about the same. In this case, you could say that the potential is there. They need to create a better website, create better content, or fix technical things that stand in their way.

have the call

The more clarity you can bring to an effort that many marketers consider “black magic,” the better. The more people understand how SEO works, the more they will invest in it.

If it’s still confusing, they’re more likely to choose the cheapest SEO plan (one-sheet).

For this reason, I usually host these calls through GoToMeeting. I’ll share my screen, share my research, take their questions and answer them directly (perhaps even conducting additional research on the call with them).

The idea of ​​the mini-audit is not to reveal everything. The idea is to show an example of how you look at things you might want to address when engaging SEO (and show them that you are capable of finding opportunities).

Concrete example

I recently received a request from an e-commerce company. They were sure they were impacted by Google’s main July 2021 update. I confirmed via Semrush that they had lost a significant presence in Google. I also confirmed via archive.org that they made substantial changes to their website’s navigational structure at the same time.

So, was this the Google update? Or, as is more often the case, were they unaware that the the navigation changes they made impacted their organic presence.

I gave them this free advice, hoping that they will determine that I am an honest broker and, because of this, they will want to do business with my agency.

If they don’t do business with us and take the free advice and run away, I figure they’re not the kind of people I want to work with anyway.

At least I did my part to spread some positive mojo. Give before you receive.

Summary: SEO Selling Starts Long Before the Sales Call

When selling SEO, be prepared. Preparation is one of the keys to getting new clients. How do you do this by:

  • Understand your prospect: Their wants, needs, resources, and SEO history.
  • Do your research: Find SEO issues and opportunities.
  • Demonstrate your professionalism: Your expertise, your honesty, your process and your curiosity.

Once you’ve successfully sold these SEO services, the real work can begin. Get out there and help your customers succeed!


The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New to Search Engine Land

About the Author

Mark Jackson is the President and CEO of Vizion Interactive, an agency founded in Dallas, Texas, in 2005 and specializing in paid search services (Search/Display/Social/Video/Amazon), local listing management and conversion rate optimization. Mark was a co-founder of the Dallas-Fort Worth Search Engine Marketing Association and the Kansas City Search Engine Marketing Association and has contributed to Search Engine Watch, ClickZ, Pubcon and Search Engine Strategies conferences.

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Blockchain press release distributor and SEO expert from Dallas, Qamar Zaman is striving for mass adoption of the Crypto, DeFi and NFT space with his latest platform. | Paid content | Cincinnati https://1000webu.com/blockchain-press-release-distributor-and-seo-expert-from-dallas-qamar-zaman-is-striving-for-mass-adoption-of-the-crypto-defi-and-nft-space-with-his-latest-platform-paid-content-cincinnati/ Wed, 09 Mar 2022 17:06:36 +0000 https://1000webu.com/blockchain-press-release-distributor-and-seo-expert-from-dallas-qamar-zaman-is-striving-for-mass-adoption-of-the-crypto-defi-and-nft-space-with-his-latest-platform-paid-content-cincinnati/ Leading press release distribution specialist Qamar Zaman, CEO of KISS PR Brand Story, announced blockchain PR news distribution, brand storytelling and strategic social media services for arena players Blockchain. As millions contemplate the future of the Crypto Market, NFT and DeFi, Blockchain Marketing and Crypto, submitting a digital press release about your product is the […]]]>

Leading press release distribution specialist Qamar Zaman, CEO of KISS PR Brand Story, announced blockchain PR news distribution, brand storytelling and strategic social media services for arena players Blockchain.

As millions contemplate the future of the Crypto Market, NFT and DeFi, Blockchain Marketing and Crypto, submitting a digital press release about your product is the need of the hour.

Qamar Zaman, a technologist-turned-marketer with South Asian roots, has developed a comprehensive blockchain press release distribution and marketing framework for founders looking to see a dramatic upsurge in their Blockchain and NFT projects. Zaman’s vision is to empower the community of crypto entrepreneurs by enabling them to raise awareness and awareness in the market using online press releases of their projects on top publications and relevant crypto news platforms.

Click to enlarge

Speaking on the subject, Zaman says, “Now is the time for a digital asset revolution – from decentralized finance (DeFi) to non-fungible tokens (NFT) and the evolution of cryptocurrency will reshape the world as We know it. Many entrants are making a splash in the digital asset space and helping these companies reach their audience is the goal of KISS PR. Previously, this space was only defined for wealthy individuals; however, with our storytelling system powered by the distribution of press releases, we aim to democratize these investments among ordinary people.”

An Overview of KISS PR’s Blockchain Marketing and PR Amplification Services

Qamar’s KISS PR brand provides press releases, banner ad campaigns, influencer marketing, affiliate marketing and web development operations 3 by featuring founders on major news media sites and international marketing. KISS PR also does brand storytelling and social media to tell your brand story and engage users, including Telegram, Reddit and Tiktok groups.

“Every news content would be distributed to the biggest crypto news and influencer channels,” said Kashif Sultan, Web 3 Technology Manager at KISS PR.

“Blockchain adoption is inevitable, and KISS PR’s new service will be an exciting genre for individuals who want to learn more about the space. Owning cryptocurrencies and digital assets can get noisy and create an environment confusing to understand what’s what and who’s who, especially when there’s a lot of buzz around it. Our goal is to clear the waters and help people make better investment decisions,” said said Qamar Zaman.

Zaman also aligned with Denis Serikova leading blockchain PR expert and CEO of Throne PR who has over a decade of experience in this field.

With Crypto, NFT and De-Fi marketing and PR services, KISS PR aims to –

  1. Enable business owners to access influencer marketing and shilling NFT campaigns,
  2. Attract the right audience and investors to a particular NFT project,
  3. Organize interviews with creators to publicize their NFT and
  4. Reach out to journalists, news platforms and other media contacts.

KISS PR Brand Story has been active in representing several major blockchain and crypto brands. 2021 made people take a leap forward in the crypto industry. However, 2022 will provide a greater incentive as this leap is on and leaps toward building a better world powered by blockchain and cryptos.

KISS PR Brand Story – Your Crypto & Blockchain PR Growth Partner

the Qamar agency, KISS PR; is a leading digital press release and marketing services brand with a global customer base. The company primarily focuses on small businesses, helping them identify target audiences, develop engaging brand-based stories and distribute them on social media while sharing their press releases on more than 5,000 news outlets. .

With the latest news services dedicated to blockchain enthusiasts, Qamar is ready to help crypto, DeFi and NFT organizations with their corporate announcements. Their team of marketers can help Blockchain founders get featured, post their PR on 500+ financial sites, and get the word out about their decentralized project in the crypto world and mainstream media.

About Qamar Zaman and KISS PR Distribution for press release submission

Qamar Zaman is internationally recognized for his understanding of SEO and for empowering others to make better marketing investment decisions. He is a leading growth marketing expert and technologist with over 18 years of experience in search engine optimization (SEO), web development and press release distribution.

Over the past decade, his company KISS PR Brand Story has helped many individuals and businesses submit their PR to major newswires and grow their digital footprint.

Media Contact

[email protected]

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SEO strategies to improve your website https://1000webu.com/seo-strategies-to-improve-your-website/ Tue, 08 Mar 2022 01:12:23 +0000 https://1000webu.com/seo-strategies-to-improve-your-website/ Related practices and jurisdictions To drive more traffic to your website, you need to give visitors a reason to come back. Your content should be high quality, fresh, and relevant. But you also need an SEO strategy. Search engine optimization is a valuable marketing tool that drives organic traffic – that is, potential customers and […]]]>

To drive more traffic to your website, you need to give visitors a reason to come back.

Your content should be high quality, fresh, and relevant.

But you also need an SEO strategy. Search engine optimization is a valuable marketing tool that drives organic traffic – that is, potential customers and customers – to your website.

With over 4 billion Google searches every day, you need to make sure your website is SEO optimized.

Don’t let your website become a crisis situation – it should be updated every three years or so. This is the first impression a visitor has of your organization.

Keywords are at the heart of a solid SEO strategy. These are words or phrases that someone plugs into a search engine like Google that brings them to your site.

Here are some easy ways to improve your Google SEO results.

  • Make sure your site has a fast loading speed (of three seconds or less) – if your loading speed is too slow, Google will recognize it and it will hurt your rankings. A slow website will also impact how your website visitors interact with your pages – they may get frustrated and never come back.

  • Use clean URLs and meta descriptions

  • Develop target keywords (that have high search volume, relevance to your business, and low competition)

  • Use optimized titles (include your target keywords)

  • Naturally include a main long-tail keyword in the text, but don’t practice “keyword stuffing”

  • Make sure every page on your website includes at least 300 words of original content

  • Continuously update your best-performing existing content

  • Include at least one piece of “rich” content, such as an image, infographic, or video. Search engines recognize that this adds value to the content and will rank the page higher accordingly.

  • Always describe your images and videos using alt tags or alternative text descriptions. They allow search engines to locate your page.

  • Use the plugins that come with your website to optimize your content. If your site is on WordPress, there are several plugins that can help improve your on-page SEO efforts.

  • Focus on local SEO and create a Google My Business profile

  • Make sure your content is created around a main keyword and relevant secondary keywords

  • Use backlinks – links from high authority, high traffic domains are the most valuable and worth pursuing as part of your digital marketing strategy. There are many effective methods of link building, from creating shareable infographics to writing guest posts on other platforms.

  • Include internal links to increase wait time

  • Make sure your site is mobile-friendly

  • Title metadata creates the page titles displayed at the top of a browser window and the title in search engine results. These are the most important metadata of your page. Create a meta title for each web page based on your keyword phrase rich page title.

  • Use effective header tags to potentially become a Google Featured Snippet

  • Identify underperforming pages and refresh them with new content

  • Fix linked 404s and resume links that belong to competitors’ 404s

  • Avoid duplicate content, which can hurt your Google search rankings

Another factor that impacts your SEO ranking is dwell time. This relates to the time people spend on your website per visit. Websites with useful and informative content will retain people longer.

SEO is important to ensure the success of your content – ​​don’t ignore it! What else would you add to this list?

Copyright © 2022, Stefanie M. Marrone. All rights reserved.National Law Review, Volume XII, Number 66

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5 Best Web Designers in New Orleans, LA https://1000webu.com/5-best-web-designers-in-new-orleans-la/ Sun, 06 Mar 2022 05:11:55 +0000 https://1000webu.com/5-best-web-designers-in-new-orleans-la/ The best web designers in New Orleans: The top rated web designers in New Orleans, LA are: Infintech designs – create a variety of websites and applications ranging from e-commerce to mobile applications Great easy SEO – is a full-service marketing platform providing effective content strategies OverDrive Digital Marketing – offer result-oriented web design with […]]]>

The best web designers in New Orleans:

The top rated web designers in New Orleans, LA are:

  • Infintech designs – create a variety of websites and applications ranging from e-commerce to mobile applications
  • Great easy SEO – is a full-service marketing platform providing effective content strategies
  • OverDrive Digital Marketing – offer result-oriented web design with SEO and advertising
  • Side designs – is a leading web design, SEO and digital marketing company in Louisiana
  • Digital Marketing and SEO NOLA – a full-service search engine optimization and digital marketing company

Infintech designs

Infintech designs creates a wide range of websites and applications, including e-commerce platforms and mobile applications. They seek to establish relationships based on honesty, trust, perseverance and the achievement of goals. All of these values ​​are exemplified by its employees and business partners, and it shows in the effectiveness of the campaigns.

Allow marketing and advertising experts to help you launch your business in the online market. They’re here to help big businesses in New Orleans and Louisiana establish the best marketing and content strategy possible.

Products:

Web Design, Web Development, Graphic Design, Logo Design, Internet Marketing, SEO, Brand Networking, PPC, Content Marketing, Social Media Marketing

LOCATION:

Address: 3436 Magazine St #120, New Orleans, LA 70115
Call🙁504) 717-4837
Website: www.infintechdesigns.com

COMMENTS:

“I really needed my business to be well known so I researched the top 100 marketing companies near me and chose Infintech designs based on the great customer reviews I read In a short time, they have done digital marketing and boosted our online presence.I recommend Infintech Designs to anyone who needs a professional team and will communicate well with you every step of the way.-Sharron H .

Great easy SEONew Orleans' Best Web Designers

Great easy SEO is a comprehensive marketing platform that offers a variety of services. The goal of web marketing New Orleans is to provide consumers with information, creative solutions, and strategies that will help them succeed in the short and long term. Big Easy SEO is a company founded and led by innovators and achievers. This is a group of digital marketing experts who work in a variety of industries and are passionate about providing unique solutions to startups and established businesses. Every member of the team, from designers to developers to content specialists, is a seasoned professional with years of expertise.

They are quite proud of the work they have done to build the brand identity. They provide support and ensure that team members’ skills are put to best use. They have also created a proven marketing process that guides the approach to marketing initiatives and is the organization’s primary recipe for success.

Products:

Digital Design, Logo Design, Web Design, Web Development, Graphic Design

LOCATION:

Address: 517 Soraparu St #103, New Orleans, LA 70130
Call🙁504) 475-2049
Website: www.bigeasyseo.com

COMMENTS:

“Big Easy SEO did a great job helping my e-commerce business get up and running in terms of Google Ads in New Orleans. Besides ads, they did search engine marketing. search so that my company can be among the top results. I can say that they are among the best because of their professionalism and attention to detail. -Bonnie H.

OverDrive Digital MarketingWeb Designers New Orleans

OverDrive Digital Marketing is a major figure in the fields of socio-psychological digital marketing, web design and data analysis. Brad Itech, Ph.D., started Overdrive after seeing an opportunity to combine his socio-psychological skills with digital marketing to grow a one-of-a-kind business to meet market demands. They understand the life of a business owner and how to make things easier for their clients as long-time entrepreneurs and web designers.

They genuinely care about customers and are committed to helping them achieve their goals and succeed. Because they know these services 100% work when they follow their patented methods, they proudly offer guaranteed results.

Products:

Web design, digital advertisements, email marketing

LOCATION:

Address: 650, 140046 Poydras St Suite 1400, New Orleans, LA 70130
Call🙁504) 470-7811
Website: www.overdrivedigitalmarketing.com

COMMENTS:

“Overdrive’s web design service is amazing. Our sales numbers increased within days of doing our website SEO and Google My Business Listing. Best web designer in New Orleans, hands down .” – Marianne S.

Side designsGood Web Designers in New Orleans

Side designs is a leading web design and development, SEO, digital marketing, and maintenance company in Louisiana. They were founded in 2009 with the goal of improving your company’s brand, internet presence, lead generation and customer base. In today’s digital marketplace, a website should be an experience that leads users to high-quality information, engaging content, and shopping choice. They know how to create and implement intuitive online experiences at Sideways Designs. Bring your online presence to life with a design that drives traffic, converts leads, and delivers real-time results, whatever your business or industry.

Products:

Website design and development, content management systems, search engine optimization, custom photography and video content, social media and API integration, conversion-focused landing pages, e-commerce

LOCATION:

Addressandss: 3014 Dauphine St Suite W, New Orleans, LA 70117
Call🙁504) 408-0888
Website: www.sideways-designs.com

COMMENTS:

“Lyrica Baroque has worked with Sideways Designs for over five years. Josh has helped our brand reach new heights. He is a fantastic problem solver with great attention to detail and consistency. He is a yes person, always working to solve problems and find solutions, even for a small non-profit organization like ours. His creativity helped us bring our music and online programming to life and we wouldn’t be where we are today without his work. Thanks Josh. Highly recommend.” – Jaren A.

Digital Marketing and SEO NOLAOne of the best web designers in New Orleans

Digital Marketing and SEO NOLA is a full-service digital marketing and search engine optimization company. NOLA Digital Marketing and SEO are dedicated to transforming the way business owners think about and buy digital marketing services. With its two methods, full services and DIY services, you can be sure to select the best package for you. It is essential that customers receive exactly what they need in terms of digital marketing. Rather than doing things the traditional way, they have devised a method tailored to the needs of clients. They create fully optimized websites ready to convert visitors into customers.

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Are they helping or hurting? https://1000webu.com/are-they-helping-or-hurting/ Tue, 01 Mar 2022 14:45:04 +0000 https://1000webu.com/are-they-helping-or-hurting/ Local SEO can be a winner for many types of businesses. Whether you have a physical business or a service business, you know that many of your potential customers will start their journey with search. And if you want their business, you have to show up. To get started, you will (hopefully) perform a local […]]]>

Local SEO can be a winner for many types of businesses.

Whether you have a physical business or a service business, you know that many of your potential customers will start their journey with search.

And if you want their business, you have to show up.

To get started, you will (hopefully) perform a local SEO audit on your site that will help you create your local strategy.

This will be your roadmap to making sure you’ve checked all the boxes and are on the right path to attracting those customers near you.

During this process, one of the things you can realize is that there are specific types of content targeted to increase your visibility to users who are looking for your product or service in their area.

It also means that to really appear in the right place at the right time, you will need a lot of content.

This can lead to questions such as:

  • How can I create so much unique content exactly the same topic?
  • can i just copy and paste the same information and change the name of the city?
  • What is the best way to target my customers and not be penalized for duplicate content?

Well, let’s look at six different types of content you might be tempted to duplicate and whether you should make it unique or just rinse it out and reuse it.

1. Service Area Pages

Service area pages are prime real estate for your local keywords, including city, state, region, and metro.

As a service-based business, these pages tell your customers the exact area where you operate.

If you’re a brick and mortar, location pages might be a suitable alternative.

As a business that serves a large area or if you have multiple locations, it can be very tempting to use the same template for each page.

Do not do it.

This is an opportunity for you to respond directly to your customers’ needs and tell search engines exactly where you want to be in the map results.

Take advantage of this unique opportunity to differentiate yourself. By having the same information on every page, you are sending mixed signals to search engines about which page is really important.

Make it clear that if a user is looking for a specific term in that area, you are the best website to help them meet that need or answer a specific question.

Unique Content Tips:

  • Talk about how the service you provide in each specific service area is unique for this customer.
  • Think about the problem you are solving for your client who lives in this area.
  • If your changes in the mix of services depending on the location, this is the place for highlight these changes. Having your services on this page also adds the main terms or short keywords you are targeting with the placement.
  • Use this page as a ability to link to specific city and metro landing pageswhich we will discuss in a moment.
  • Make sure you add local schema to make sure search engines understand all important information about your business, including your name, location, hours of operation, contact details for the area you serve, services and related social accounts. If you have multiple locations, be sure to write a unique diagram for each location and place it on the appropriate service area page.
  • Include a Google Map linked to your Google Business Profile. This will send the signal that this website serves the targeted area referenced on this page with a direct link.
  • Don’t forget your business information including your NAP, hours of operation, email address and relevant images. Bonus points if these images are geotagged.

2. City-Specific Landing Pages

Screenshot of the Groundworks.com metro page, February 2022

We briefly mentioned city-specific landing pages in the last section.

This type of page gives you the possibility to target an agglomeration or a city in which you provide services.

This is especially useful if you don’t have a physical location in that area.

Since the intention of this page is to drive organic traffic from a specific city or town, you absolutely must ensure that the content is unique and targeted to the keywords you have defined in your strategic plan.

It can be as precise as [your service] + [city].

As search engines hunt for the best site to serve their customers with the most relevant search results, you want that content to scream, “I’m that business!”.

Unique Content Tips:

  • Talk about individual services or products you offer in this area and why they are important.
  • Be sure to include surrounding towns and suburbs in content. This will help you expand your local reach.
  • Local landmarks will help validate your knowledge in the field.
  • do not forget to include the address of the office or location that serves the targeted city.
  • Local reviews, testimonials and work stories help build your credibility.
  • Don’t forget your focus. Think of it as the landing page for your customers in the targeted city. This may be your only chance to convert a customer or keep them on your site.

3. Articles and blogs

In today’s social culture, everyone loves a good article or blog, especially if it’s relevant to a situation they’re going through at the time.

The resources section of your site is a great place to address that specific customer need directly while showing that you are the authority in your space.

The best part of having articles and blogs as part of your strategy is the ability to really dig into any topic and make it applicable to your service or product.

Don’t make it boring by just reusing the same thing over and over again.

Shake this creative hat and have fun.

Unique Content Tips:

  • Go hyperlocal! Talk about what is happening in your neighborhood or region.
  • Be relevant and punctual. Create content that will interest your users right now. This can range from social issues to events and promotions. Listen to what interests your customers.
  • Deploy your long-tail keyword strategy here. Use your resource pages to create content for those super-targeted keywords that may not match the main areas of your site.
  • Be creative and use checklists, top 10 lists, infographics and video content to engage your local audience.
  • Don’t know what to create? Use your keyword research tools or google trends what is popular in the area you target.
Bike Repair Google Trends OverviewScreenshot from Google Trends, February 2022

4. NAP Information

Although your NAP (name, address and phone number) is not a full page of content, it is extremely important for local SEO.

This is a case where consistency is important and you want it to be the same across the board.

The level of detail required goes as far as if you were using “St.” or “Street” in your address.

This is important because it is how search engines validate your existence on the internet.

If they can match your name, address, and phone number to other sources of information, that shows the connection between your website and other mentions of your business.

You should have this information in your website footer, on metro pages, and on about us pages.

Help your customer and the search engine make the connection.

5. Reviews and testimonials

Reviews and testimonials build trust and credibility with your customers.

According to BrightLocal, 77% of people always or regularly read reviews when looking for a local business.

Don’t be afraid to use the same reviews and testimonials on different pages of your site.

The key here will be to refresh this content periodically.

This can be done manually or through plugins that pull reviews directly from the source.

6. Directory listings

Web directories are still very relevant for local SEO.

We’ve all heard of the most common directories such as Google Business Profile and Bing Places, however, there are a plethora of others that are used often and may not be on your radar.

These include local search directories, map sites, affiliate/review sites, and chambers of commerce.

Each directory can give you the option of having a profile that includes your NAP information along with a list of your services and a business description.

It is not necessary to create a new description or list of services for each directory.

As with the NAP, consistency is important.

You want search engines to be able to connect the dots from directory sites to your website and determine, beyond doubt, that you are the same company.

To save some time, you can sign up for an SEO service that pushes your business information to the most popular directories for you.

As you experiment with these different types of content, you’ll find ways to start integrating your other marketing efforts like social and video content into your local SEO strategy.

Consistency across platforms will further connect the dots across your entire marketing portfolio and create a comprehensive user journey.

Don’t just duplicate this content.

Use the bite-snack-meal model, giving them a little more information at each step.

To start

Planning content for your local SEO efforts can seem daunting when you start, with the right plan in place it will be worth it.

Check out SEJ’s local SEO guide to start this journey.

This will put you on the right path to creating your strategy, planning the right content, driving traffic, and increasing your rankings.

More resources:


Featured Image: limeart/Shutterstock

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Does your practice have a website? Beware of “drive-by chases” https://1000webu.com/does-your-practice-have-a-website-beware-of-drive-by-chases/ Fri, 25 Feb 2022 19:00:17 +0000 https://1000webu.com/does-your-practice-have-a-website-beware-of-drive-by-chases/ In this video, healthcare marketing consultant Ron Harman King, MS, discusses “driving lawsuits” – when a plaintiff or attorney just has to randomly drive businesses looking for violations of the Americans With Disabilities Act (ADA). Here is a transcript of his remarks: Does anyone remember the Yellow Pages? You know those phone books that used […]]]>

In this video, healthcare marketing consultant Ron Harman King, MS, discusses “driving lawsuits – when a plaintiff or attorney just has to randomly drive businesses looking for violations of the Americans With Disabilities Act (ADA).

Here is a transcript of his remarks:

Does anyone remember the Yellow Pages? You know those phone books that used to take over almost every kitchen pantry?

Yellow pages still exist, but are mostly digital these days. In their place, of course, are websites. From donuts to doctors, consumers around the world today depend on search engines and websites for information on what to buy, what to eat, what to wear, who to hang out with and, of course, where and from whom to seek treatment.

In my experience, doctors have been some of the last professionals to move from yellow pages ads to website publishing. However, especially for providers in private practice, websites have become almost as essential as exam rooms.

In total, the number of websites worldwide is almost 2 billion. This is a website for four humans inhabiting our planet. Their ubiquity has created a whole new industry over the past 2 decades.

But website developers and online advertisers aren’t the only ones benefiting from the digital age. Some lawyers have also found the Internet to be an extraordinarily effective way to generate business.

In this theme, it’s time to say hello to a new form of litigation traditionally called “drive-by lawsuits”. When the US Congress passed the Americans with Disabilities Act in 1990, millions cheered the dawn of a new era. These were people who found themselves stranded in buildings due to a lack of wheelchair access or other barriers that discriminate against people with various disabilities, from visual impairment to HIV in going through autism.

The most visible sign of the ADA’s effects are blue-painted handicap parking spaces in public parking lots and parking lots coast to coast. The ADA legally mandates the spaces. If a company doesn’t provide fully ADA-compliant parking, in some states that have similar laws, you don’t even have to be a customer to sue the company.

This means, for example, if a handicapped parking space is a few inches too narrow or the blue handicapped parking sign is in the wrong place, in these states an attorney can file a lawsuit and collect cash payments plus attorney’s fees. In some places, a successful plaintiff does not have to offer a grace period for a business owner to solve the problem.

Why are they called “drive-through trials?” Because a plaintiff—or a plaintiff’s attorney—just has to randomly lead businesses in the hunt for ADA violations. They don’t even need to enter the business. Sometimes a tape measure is all that’s needed to start a dispute.

As a result, one law firm reports that lawsuits against the ADA have tripled in just 4 years, with New York, Florida and California taking the lion’s share.

Now comes a new version of driving chases. You might call them “click chases”. Enterprising plaintiffs and their attorneys have clung to the convenience of Google, which allows them to identify ADA violations remotely. Here is. An office chair replaced the driver’s seat.

First, attorneys discovered that using Google Earth on their computers could help them find not only ADA parking violations, but also aerial photos of hotel pools without compliant elevators that help people with physical disabilities to get in and out of the water. Then it was only a matter of time before they realized that the Google search engine could also locate websites that were hard to read for the visually impaired or hard to hear for the hearing impaired.

Before long, website owners and publishers — including healthcare providers — began to receive letters from attorneys threatening legal action against the ADA. According to one account, more than 2,000 website-related ADA lawsuits are filed each year.

The increase in lawsuits raises the question of who should worry about becoming a defendant. This is where it gets sticky. The U.S. Department of Justice, the primary federal agency responsible for enforcing the ADA, hasn’t updated regulations in over a decade. The word “website” appears only three times in the text, mainly in reference to the ministry’s website. Accordingly, the consensus within the legal and information technology communities is that, although subsequent official publications indicate that the ADA applies to government websites, federal law and some similar state laws are largely part silent on whether non-government websites must comply.

In my research, I found that the courts were divided on state accessibility laws and I saw no indication that the Department of Justice will begin to enforce the law against private websites. And if they do, what standards will they apply?

To be sure, a set of standards comes from the World Wide Web Consortium [W3C], an international non-profit organization that establishes technical guidelines for publishing websites worldwide. To address the accessibility of websites, the W3C has promulgated the Web Content Accessibility Guidelines [WCAG]a fairly comprehensive set of recommendations aimed primarily at assisting website visitors with visual and hearing impairments.

The problem is that implementing such a comprehensive remedy can be costly for small businesses, as well as large companies with websites containing hundreds or thousands of pages. This leaves most website publishers with only two practical choices: wait for a lawyer’s letter to appear in the mailbox or install special website software available through a monthly subscription.

A variety of software subscriptions are available to increase website accessibility, usually for a monthly fee ranging from $50 to $100. The software allows a visitor to click on a site icon and open a window [to view a number of selections] to adjust font size and color and have a robot read text aloud, among other conveniences.

The software packages are not as robust as the WCAG implementation. But for many website publishers — especially private medical practices — they can dramatically improve website access for people with disabilities, as well as provide protection from unwanted legal attention for an affordable price.

Of course, a website developer still needs to install the software, but that’s usually an easier and relatively less expensive task. In a twist of fate, the best way I know to purchase and select the software is through Google. Type the words “ADA website compatible software” into Google or another search engine, and you should find reviews and vendors galore. Ironically, the cause of the disease thus becomes the cure.

It is unfortunate that the cyber world has hatched so many nefarious schemes, from hackers to phishers to unscrupulous legal beagles. As the novelist Mario Puzo once observed, “A lawyer with a briefcase can rob more than a thousand men with guns.” Fortunately, this only applies to a tiny percentage of lawyers.

As for me, I will never go back to the days of the Yellow Pages. The internet has been instrumental in getting just about everything I’ve sought over the past 2 decades, including advanced college degrees, a spouse, and a handful of valuable healthcare providers. For this, I am delighted to live in the digital age.

Ron Harman King, MSis CEO of Vanguard Communications, a healthcare practice management and marketing consultancy, and the author of The Totally Wired Doctor: social media, internet and marketing technologies for medical practices.

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What is a good bounce rate in 2022? [Podcast] https://1000webu.com/what-is-a-good-bounce-rate-in-2022-podcast/ Mon, 14 Feb 2022 14:50:56 +0000 https://1000webu.com/what-is-a-good-bounce-rate-in-2022-podcast/ We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What is a good bounce rate for your industry? In 2022, the answer lies in your business model. At February 18, 2022, 3 p.m. ET, Kayle Larkin, data-driven SEM strategist at Larkin SEO, will join me on the SEJ […]]]>

We know. Bounce rates and marketing analytics can be confusing.

What should your bounce rate be?

What is a good bounce rate for your industry?

In 2022, the answer lies in your business model.

At February 18, 2022, 3 p.m. ET, Kayle Larkin, data-driven SEM strategist at Larkin SEO, will join me on the SEJ Show to demystify bounce rates and help you get the most out of your traffic.

And you can see it live on LinkedIn, TwitterFacebook or YouTube or download it wherever you get your favorite podcasts.

Kayle will help you get out of the benchmarking mindset, know your real best bounce rate, and really improve your business growth.

Kayle Larkin, Data-Driven SEM Strategist at Larkin SEO, On The SEJ Show

Kayle is the “legitimate” Analytics + SEM consultant for B2B and eCom companies worldwide. She also made GA’s list of “women in analytics” for 2020.

She has written guides on using Google Analytics to create profitable marketing campaigns on Search Engine Journal and Ahrefs. His guides have also been shared on Twitter and LinkedIn by Google Analytics.

She is a joy to work with people and make analytics simple and accessible to all marketers.

We can’t wait to hear what Kayle has to say about bounce rates on Search Engine Journal on February 18, 2022 at 3 p.m. ET. Watch it live on Facebook, Twitter, YouTube, or LinkedIn, or download it anywhere you get your favorite podcasts.

Have questions? Ask below and don’t forget to see him live on LinkedIn, Twitter, Facebook or YouTube. She might answer your question!

Do you have any questions for Kayle about bounce rate? Ask below.

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Search Engine Optimization and Marketing Market 2022 Growing Demand, Top Trends with Major Key Players – Majestic, SEO Book, LinkResearchTools, SEMrush, AWR Cloud, WordStream, etc. – Cleveland Sports Zone https://1000webu.com/search-engine-optimization-and-marketing-market-2022-growing-demand-top-trends-with-major-key-players-majestic-seo-book-linkresearchtools-semrush-awr-cloud-wordstream-etc/ Sun, 06 Feb 2022 07:32:46 +0000 https://1000webu.com/search-engine-optimization-and-marketing-market-2022-growing-demand-top-trends-with-major-key-players-majestic-seo-book-linkresearchtools-semrush-awr-cloud-wordstream-etc/ “ The report’s in-depth research offers insights into the global Search Engine Optimization and Marketing market’s development potential, upcoming trends, and statistics. It also shows the variables influencing the overall market size forecast. According to the report, it provides the current technology trends of the global search engine optimization and marketing market and industry insights […]]]>

The report’s in-depth research offers insights into the global Search Engine Optimization and Marketing market’s development potential, upcoming trends, and statistics. It also shows the variables influencing the overall market size forecast. According to the report, it provides the current technology trends of the global search engine optimization and marketing market and industry insights to help decision makers make informed strategic decisions. Further, the market study examines the growth drivers, restraints, and competitive dynamics of the market. The search engine optimization and marketing market study has also identified the major vendors and distributors operating in each of the major geographies. These statistics and research are expected to help players in the search engine optimization and marketing market expand their geographical reach and improve their distribution channels in the market.

Request a sample report here https://www.orbisresearch.com/contacts/request-sample/4876593

Key Players of Global Search Engine Optimization and Marketing Market:

Majestic
SEO book
LinkResearchTools
SEMrush
Cloud AWR
WordStream
SpyFu
Searchmetrics Essentials(
Ahrefs
Moz
DeepCrawl
com

Additionally, the Search Engine Optimization and Marketing Market report is based on an ongoing comprehensive research investigation. The report is reviewed using primary and secondary research techniques. Thus, primary research may include the development of databases on regional and global search engine optimization and marketing markets, complemented by interviews with key personnel from top companies around the world. This is complemented with an in-depth examination of regional and global regulations, changing buying habits, general economic projections, technological advancements, and environmental implications of the global Search Engine Optimization and Marketing Market.

The search engine optimization and marketing industry type includes:

Cloud-based
Based on keywords

Search engine optimization and marketing industry applications include:

Large companies
Small and medium-sized enterprises (SMEs)

This research study offers Search Engine Optimization and Marketing market share based on current and projected industry growth. Classifications such as nations, market segments, and product types are also highlighted in the search. This Search Engine Optimization and Marketing market study offers a comprehensive review of the major global players in the industry, from top to bottom. Tables, graphs and statistics are provided with the segmentation. The forecasters have analyzed the Search Engine Optimization and Marketing report to better understand the market trends among other critical aspects.

This study analyzes the competitive landscape of the Search Engine Optimization and Marketing industry and provides data on the goods provided by various companies to help clients improve their position in the market. Likewise, this Search Engine Optimization and Marketing market research report contains information on recent trends and difficulties that may affect market growth. This will help companies develop plans to maximize their potential growth opportunities. The research provides comprehensive data on the issues that may challenge the development of the market. The Global Search Engine Optimization and Marketing Market analysis includes an overview of definition, categorization, drivers, competition and recent strategic actions. The report sheds light on the potential prospects accessible in the search engine optimization and marketing industry. The Search Engine Optimization and Marketing market study primarily focuses on the key industry leaders and reveals all significant facets of the competitive landscape.

Ask our expert if you have a question at: https://www.orbisresearch.com/contacts/enquiry-before-buying/4876593

The study outlines the company’s effective tactics and methods, consumer preferences, regulatory regulations, current moves of rivals, as well as numerous investment opportunities and dangers in the engine optimization industry. research and marketing. This market report also presents recent market developments and in-depth product analysis. The Search Engine Optimization and Marketing market study emphasizes the overall values ​​for the current year as well as a likely projection for the projected period.

Key Research Highlights of the Search Engine Optimization and Marketing Market Report:

– An in-depth look at the global search engine optimization and marketing industry.
– The report studies the Search Engine Optimization and Marketing market and offers its players with key actionable insights
– The study considered all the key developments from the present past, helping the consumers of the report with the current updates in the search engine optimization and marketing industry.
– The research study is likely to help key decision makers in the search engine optimization and marketing market to assist them in the decision-making procedure.

About Us:

Orbis Research (orbisresearch.com) is a one-stop-shop for all your market research needs. We have an extensive database of reports from leading publishers and authors around the world. We specialize in delivering customized reports according to our clients’ requirements. We have complete information about our publishers and therefore are sure of the accuracy of the industries and verticals of their specialization. This helps our clients map their needs and we produce the perfect market research required for our clients.

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4 Key Enterprise SEO Workflows to Accelerate Digital Success https://1000webu.com/4-key-enterprise-seo-workflows-to-accelerate-digital-success/ Fri, 04 Feb 2022 13:45:24 +0000 https://1000webu.com/4-key-enterprise-seo-workflows-to-accelerate-digital-success/ The terms “workflow” and “workflow” are sometimes mistakenly used interchangeably. Workflow is the pace or speed at which the work you do happens. It can also be used to describe a process. A workflow, on the other hand, is defined as “the organized output of several separate and often unrelated workgroups”. The link between enterprise […]]]>

The terms “workflow” and “workflow” are sometimes mistakenly used interchangeably.

Workflow is the pace or speed at which the work you do happens. It can also be used to describe a process.

A workflow, on the other hand, is defined as “the organized output of several separate and often unrelated workgroups”.

The link between enterprise SEO and digital marketing is evolving as customers increasingly demand digital experiences that are optimized based on their habits, preferences, and intentions across all channels.

SEO is often seen as the voice of the consumer. From macro market trends to insights at the most granular level, SEO provides insights for digital marketers.

As a result, we’re seeing more of these cross-departmental workflows in play.

In fact, according to Gartner, 35% of digital marketers saw the biggest challenge in 2021 coming from within the organization, where building and maintaining cross-functional partnerships is increasingly critical.

Image from Gartner, January 2022

That’s why it’s essential to implement fast and efficient workflows in your marketing and digital teams in 2022.

4 Key Enterprise SEO Workflows to Accelerate Digital Success

These four enterprise SEO workflows are integral to your holistic digital marketing success in this hyperconnected environment.

IT + Website

Historically, the relationship between IT and SEO has been turbulent.

This is especially true when there has been an immediate need to make fixes, add content, and interact with CMS systems.

However, today’s real-time reality means this crucial workflow requires special attention.

There’s no point in having a website unless it’s structured for SEO, has the correct content (more on that later) and converts.

All of this is just creating “traffic for traffic’s sake”.

Google’s Page Experience Update brings IT and enterprise SEO closer together as Google seeks to reward healthy sites (measured by Core Web Vitals).

Timing to bring the page experienceImage from developers.google.com, January 2022

As Google continues to focus on user experience, the pace of algorithmic changes will continue alongside new technical updates and guidelines.

Make sure you understand IT challenges such as balancing pressure from the CTO and maintaining security and privacy despite research and digital needs.

Make sure you are in regular contact with your IT team on:

  • Website design and structure: Whether it’s a new release, a refresh or a migration, you need to ensure that the responsive design meets the technical requirements of SEO.
  • IT development cycles: There is nothing worse than having important programs and changes blocked, especially for Core Web Vitals.
  • Basic principles: Make sure your site meets all of Google’s guidance on Core Web Vitals, including on mobile.
  • Structured data: Share knowledge about things like schema markup and thin/duplicate content with IT.
  • Perform regular audits and ensures that website errors and broken links are corrected promptly.

Resources to learn more

Content + Creative

The importance of aligning enterprise SEO teams and content cannot be understated.

SEO information not only powers the content, but also ensures that it is optimized and discoverable, so that it converts.

What a content writer might think is a great topic might not be right from an SEO and demand perspective.

SEOs hold the keys to much of the content realm, from discovering intent to optimizing to target in-demand topics.

The most forward-thinking organizations realize that to drive maximum business impact from marketing and lead the transformation of their digital organizations, they must use SEO and content as the catalyst for success.

The re-emergence of EAT principles is also contributing to closer collaboration between SEO, IT, and content workflows.

The next step in this relationship is real-time, automated optimization of dynamic content and delivery across all digital channels.

Continually build the relationship with content strategists and creators by:

  • Plan together: Theme, messages, calendars and resources.
  • Information Sharing: The most vital content information comes from SEO.
  • Optimize at the point of creation: ensure your content is dynamic and ready to be used across multiple digital channels – locally and on mobile.
  • Use the powerful combination real-time search information and automation.
  • Insure all your content creators understand writing for users and SEO basics.
  • Make sure SEOs understand nuances of written content.

Resources to learn more

Demand + Lead Generation

Your search engine presence is vital for any type of lead generation or demand generation campaign.

The challenge for many is ensuring consistency, continuous movement and untimely conversion.

Therefore, SEO must work closely with demand generation, from identifying top-of-funnel opportunities to optimizing bottom-of-funnel assets.

While some companies have different workflows that can cause friction between demand generation, the best ones know how to collaborate and focus on key KPIs (beyond just traffic) such as engagement and conversion .

This is where content, SEO, and demand generation workflows must converge to a large extent to create and optimize lead magnets.

After all, demand generation includes social media, paid digital, webinars, email and more.

At its core, SEO is the “in-demand” and most profitable demand generation channel on its own.

However, it is imperative to work closely with your demand generation team to optimize and measure all types of campaign channels.

  • Make sure you have an SEO professional as part of (or very close to) your demand generation team.
  • Use your data to help identify personas and help create content optimized for them.
  • Share information on new consumer behaviors and new opportunities.
  • Working together to create complementary demand (audience) and lead-based strategies. (conversion). Find out where and how SEO can complement channels like PPC.

Resources to learn more

SEO + PR & Communication

An old phrase is “SEO is PR, and PR is SEO.”

In many ways, that’s true, because SEO is good for branding and reputation management.

On the other hand, many other more complex PR channels can benefit from improved workflows.

When working together, SEO and PR help each other and help the organization as a whole.

SEO success relies on quality content and amplification, and PR helps maximize the value of content.

Conversely, SEO provides PR teams with audience insights and optimizes the media assets they create.

Be sure to work closely with PR to ensure your brand is perceived correctly, as this also impacts conversions and revenue.

Building a good workflow with PR partners helps to:

  • Align your messages and stories.
  • Build, share and amplify content with digital PR and social media.
  • Reach wider media public and with influencers.

Resources to learn more

Conclusion

Improved workflows improve campaign performance.

Wherever SEO is located, it needs to be embedded throughout the organization for maximum impact.

From product to sales, SEO helps every aspect of business.

Savvy marketers build cross-departmental relationships and use technology and automation to further close knowledge gaps and accelerate digital success.

More resources:


Featured image: optimarc/Shutterstock

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The difference between SEO, SEM and PPC https://1000webu.com/the-difference-between-seo-sem-and-ppc/ Tue, 01 Feb 2022 06:36:44 +0000 https://1000webu.com/the-difference-between-seo-sem-and-ppc/ The digital marketing industry can be confusing to those unfamiliar with it, especially if they are unfamiliar with all the acronyms and platforms. When I started in the paid search industry in 2008, I thought my friend who told me about JumpFly worked in “paper clip” marketing because she kept talking about pay-per-click. And I […]]]>

The digital marketing industry can be confusing to those unfamiliar with it, especially if they are unfamiliar with all the acronyms and platforms. When I started in the paid search industry in 2008, I thought my friend who told me about JumpFly worked in “paper clip” marketing because she kept talking about pay-per-click. And I wondered how much marketing an agency could do for a single product like a paper clip.

Turns out my ignorance of the digital ad space is pretty common. One of the questions often asked of our sales team is: “What is the difference between SEM (search engine marketing), SEO (search engine optimization) and PPC (pay per click) ?”

For me, it was easier to think of online advertising and SEM as one big umbrella with PPC and SEO underneath.

For SEM to deliver optimal results, PPC and SEO efforts must be in place. But what is the difference between PPC and SEO? The main distinction between these two sides of the same coin is that PPC is paid while SEO is not. That doesn’t mean SEO is free, because there’s a cost to creating compelling, well-optimized content for your website, but with SEO, there’s no cost per click like there is with PPC.

The concept of PPC is relatively simple. It’s in the name itself: pay-per-click. When you set up a PPC account, you create advertising campaigns containing keywords that users would use to search the internet for goods and/or services offered by your business. These keywords are sorted into ad groups and the ads are written to convey your brand message. You then decide how much you’re willing to spend on clicks to drive traffic to your website using those keywords. Once your online campaigns and ads are approved, you start getting clicks – and paying for them, from a penny to hundreds of dollars, depending on keyword competitiveness and other factors. Once users land on your website, the PPC part of SEM is complete.

With SEO, it’s not that simple. Although you are not paying for your clicks or your position in sponsored search results, you are paying an SEO agency or a member of your own staff to create and optimize content that will help your page rank higher in the game. organic from the search engine results page. (SERPs). Google’s spiders and algorithms crawl, index, and rank every relevant webpage for every searched keyword, and the better your SEO signals, the better your organic rankings will be.

Getting your page to rank higher in the SERP to drive more traffic and conversions is the primary goal of SEO. Achieving better rankings can depend on factors as varied as the technical aspects of crawling and indexing your site, the words that populate the content your visitors see, the metadata in the code of your pages , the strength of your blog posts and other informative content. , and the backlinks that other sites on the Internet create to your pages. SEO often intersects with other digital marketing disciplines, such as media relations, user experience, web design and development.

While both PPC and SEO are powerful ways to promote your website individually, using both PPC and SEO will help boost your SEM efforts. By covering both the paid and organic aspects of search engine marketing, you give your business the best chance of success on Google and beyond.

Before deciding whether you should do PPC or SEO, maybe consider trying them both out. Casting a wide net will allow you to see what works and what doesn’t. Remember to be patient – SEM, and especially SEO, takes time.

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