Squarespace vs WordPress – Forbes Advisor

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With more and more entrepreneurs looking to create their own website content, blog, and maintain control over design features, Squarespace and WordPress remain popular options.

Both platforms are both suitable for beginners, but have different strengths and weaknesses depending on your goals.

Squarespace vs WordPress: at a glance

Squarespace is a software as a service (SaaS), all-in-one beginner’s website builder. It is designed for users who want to pay a plan to access everything. Squarespace monthly subscriptions include templates, site management, and plugins. It’s very user-friendly, with hosting included and no coding involved.

WordPress is another hosted SaaS platform designed for beginners, offering customizable features for building and maintaining smaller websites and blogs. Along with a free option, it also offers paid plans with more features and choices of add-ons.

Note that we are referring to WordPress.com, which is different from self-hosted WordPress.org.

Squarespace and WordPress both allow users to build websites using the tools and templates provided, and don’t require any coding knowledge, but site building experiences are different. Choosing the right platform for your business or brand will depend on what exactly you need to do for your site and how many options you are looking for.

How the platforms stack up

No design knowledge required

Neither Squarespace nor WordPress allows unlimited design freedom, which is often ideal for beginners. Both platforms offer structured templates and a limited number of themes, as well as basic editing tools.

The more expensive packages on each platform open up more high-end design options.

SEO tools

By using optimized keywords, SEO (search engine optimization) has the potential to push your website to the top of Google searches, allowing a wider audience to discover your content.
For the casual blogger who is just looking to document and share with a small group of viewers, a higher ranking may not be important.

On the flip side, if you are hoping to monetize a blog and use it to generate income, then fully optimizing SEO to achieve higher search engine rankings and reach more people.

Squarespace users can set up custom meta titles, descriptions, and URLs. Google Analytics is available with all plans and the platform allows for easy social media integration. Users cannot install third-party SEO apps, such as Yoast, and instead must rely on the built-in options provided.

WordPress users don’t have as many configuration options, but the platform does offer automatically generated XML sitemaps designed to provide better visibility with search engines. Only those who pay for the Business tier can install third-party plugins and use Google Analytics, which can make it difficult to optimize SEO options.

E-commerce options

The Squarespace Business, Basic Commerce, and Advanced Commerce plans all offer users fully integrated e-commerce solutions, with the ability to sell an unlimited number of products. WordPress offers an ecommerce tier for online stores, which includes premium design options, integrations with carriers, and accepting payments from over 60 countries.

Storage and backup

Squarespace offers unlimited storage capacity, which is ideal for anyone who wants to pursue a large online business presence or e-commerce site. WordPress has a 3GB limit for free plans, which is good enough if you only need to host a simple website or blog. Storage capacities go from 6 GB to 200 GB with paid plans.

Squarespace users take the extra step of backing up their content manually.
WordPress offers automatic updates and backups, so users have this task off their plate.

Final result

Squarespace and WordPress allow users to build a beginner’s website and offer a simple blogging interface, with no coding knowledge required. Which platform is the best choice depends on your current needs, as well as what you hope to accomplish.

If you blog frequently, hoping to reach a large audience, and ultimately looking to create a revenue-generating stream, Squarespace will be the best choice to help you achieve your goals.

If you’re looking to create a simple, free website and starter blog for a smaller group of viewers, WordPress is a great option.


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