Sourav Ganguly named Lux Cozi brand ambassador
Lux Industries Limited has engaged a legendary cricketer, former captain of the Indian cricket team and current Chairman of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, as a Lux Cozi brand ambassador. Ashok Todi, President of Lux Industries and Saket Todi, Executive Director of Lux Industries were present at the announcement alongside the new brand ambassador. Sourav Ganguly is the latest member to be added to Lux Industries’ pantheon of celebrity endorsers. Dada, as we know it, joins Varun Dhawan as Lux Cozi brand ambassador. The brand also released a new TV commercial starring Sourav Ganguly – #PorleEMonKhushi
Through this collaboration, Lux Cozi aims to reach greater heights and create a deeper connection with its consumers. The arrival of Sourav Ganguly as Lux Cozi brand ambassador is part of a breakthrough marketing strategy by Lux with which the brand now aims to further increase its market share in individual territories. This new strategy named Lux Cozi 1K aims to make Luz Cozi an INR 1000 Cr mark in the shortest possible time.
Ashok Todi, President of Lux Industries, said, “Lux Industries has always been a consumer-driven brand and we believe in appointing brand emissaries who help our customers better connect with us. It gives me immense joy to say that this is a decision that will set new standards. There could not have been a better face than our beloved Dada who could represent us to convey our message to our consumers.
Lux Cozi is one of Lux Industries’ fastest growing brands and is expected to grow exponentially, which would strengthen the company’s brand performance in the men’s loungewear category. Being a pioneer in the field for almost six decades, Lux Cozi has taken an unprecedented step through this association to establish and increase its market dominance.
Speaking on the partnership, Sourav Ganguly said, “I am delighted to partner with Lux Cozi, an iconic Indian brand. Lux changed the country’s hosiery industry and was the forerunner in many ways by setting benchmarks for others in the industry to follow. . I hope that together we can take the Lux Cozi brand to new heights.”
Saket Todi, Executive Director of Lux Industries, said, “Lux Industries’ core business strategy includes being open to constant revolution and advancement of our product line and brand identity. Accordingly, we are delighted that Sourav is partnering with Lux Cozi. We all hold Dada in high esteem and its popularity continues to grow. We are convinced that his integration as an ambassador of Lux Cozi will help us to better collaborate with our consumers, both in urban and rural markets.”
Lux Industries has always been proactive in adopting new manufacturing methods, developing innovative products and targeting the right audience through unique branding and promotional activities. Its customer-centric approach has helped the brand increase its visibility and strengthen its brand image in 47 countries. It manufactures over 100 products across 14 leading brands comprising a full range of loungewear and outerwear for men, women and children. With a wide assortment of 15 brands offering mass, mid-range and high-end products across demographics, Lux Industries has already established its market dominance in the hosiery sector and is poised to expand its business. across India in the coming years.
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