Shiprocket Appoints Amit Bhatia as Vice President of Marketing


The logistics start-up Shiprocket has expanded its management team through various specializations. The Technology Realization Platform onboarded Amit Bhatia as Vice President of its Marketing Division.

At Shiprocket, Bhatia will be responsible for developing and implementing a cohesive marketing plan to increase customer base, improve brand awareness, and scale performance marketing to achieve hyper-growth. The forward-thinking marketing professional is also in charge of putting in place the right processes and structure for the marketing team and setting current and long-term goals for internal teams.

In addition, Bhatia will lead the design, review and budget management of the marketing department, perform marketing analysis to identify challenges and growth opportunities, as well as the allocation of resources for projects. He will also be part of setting Shiprocket’s quarterly and annual goals and will build and manage an effective team to oversee all marketing functions.

Prior to joining Shiprocket, Bhatia worked with Droom as Senior Director of Marketing. With over 15 years of rich marketing experience, Amit has an exceptional ability to strategize and build scalable businesses. Besides Droom, he has also been associated with notable startups such as Times Internet and BannerBuzz. Having received the “Most Influential Marketing Leaders” award from the World Marketing Congress, Amit has extensive experience leading marketing divisions in the Indian and international markets.

Speaking on the new development, Saahil Goel, CEO and Co-Founder of Shiprocket, said, “Shiprocket is ferociously expanding its leadership team as more companies in India continue to join the digital train. To evolve our services and drive innovation as the leading after-order fulfillment platform in India, we are pleased to welcome Amit Bhatia as the new Vice President of Marketing. A motivated young professional with rich marketing background and proven track record, we are confident that his analytical and strategic working style will elevate Shiprocket to greater heights. “

Adding to this, Amit Bhatia said, “I am delighted to be a part of a distinguished platform such as Shiprocket in the next phase of my career. My plans for Shiprocket in a few years include 5x scaling, making it a default choice for ecommerce shipping for any D2C brand, and making it the most popular independent shipping platform. and the most used. I look forward to working closely with the team to jointly achieve these goals. “

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