SEO and marketing realities Rajesh Kumar

September 21: SEO is one of the fundamental realities of modern marketing. It is essential to understand the difference between old fashioned SEO and modern SEO in particular. There is literally a world of difference.

When SEO first started it started out as a very simplistic form of search criteria and then escalated into “keyword spam”, period end Google, and other search engines quickly put a stop to that, creating contextual searches and, more recently, a “useful” search. Criteria. This is the broad brush image. But that’s not the whole story. SEO is not limited to keywords and spam information in the meta.

SEO is an area where experience generates know-how. If you have a lot of experience, like Rajesh Kumar’s decades of SEO, you learn what is a good SEO idea and what is not.

There are a series of problems here.

More is not better. A single good keyword phrase or a keyword tailored to the specific market will be much more effective. These keywords are the result of rigorous analysis and an in-depth understanding of the market. This type of meta will be much more effective.

Bad meta is bad business. Using old-fashioned keywords and meta is a surefire recipe for total failure in search rankings.

There is no single SEO for any business. All businesses are different and all businesses need their own specific SEO. It might seem like a no-brainer, but oddly enough, even the same companies in the same field all need to emphasize their selling points and highlight their business specialties.

You can see how this could impact even the most basic SEO. What’s strange is that so many SEO “specialists” seem to be doing copy-and-paste that just doesn’t meet the needs of the market.

(Far less impressive is the fact that this type of SEO doesn’t meet search ranking criteria either. In fact, it’s the exact opposite of what their clients actually need.)

It is fair to say that Rajesh Kumar has seen it all in his various fields of eCommerce. Working in an extremely wide range of different types of businesses, from the international jewelry, real estate, hospitality and gemstone market to working as an Instagram influencer, there is a lot of serious experience in the major leagues behind his work.

Rajesh is keen to stay on the cutting edge of current SEO. The business reality here is that if you’re unaware of Google’s current rules and search criteria, you might as well be playing marbles. An outdated SEO could not win a marble game in the modern market.

True SEO expertise is about taking advantage of premium SEO choices and options, not just going with the flow. The sad reality is that many people just don’t get SEO. They don’t even understand the basics. Rajesh spends a lot of time helping people with dysfunctional SEO for this reason.

If you’re looking for help with your SEO and marketing realities, Rajesh Kumar is the person to talk to. He has literally been there and done it, and he can help you with any service you need.

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