Sara Ali Khan named Chief Style Icon at vivo
vivo has integrated the famous Bollywood actress Sara Ali Khan as chief style icon for its upcoming Y series smartphones. As part of the association, Sara will be visible through the marketing campaign for the upcoming smartphones of the elegantY series, from Y73.
Khan would also do a special unboxing on June 10, unveiling the sleek Y73.
Nipun Marya, Director of Brand Strategy, vivo India, said: “We are delighted to have Sara Ali Khan on board for the upcoming Y-Series line. Working with her in the past has provided the desired style statement for our design-centric series. At vivo, our goal is always to meet the ever-changing needs and preferences of consumers, and we are committed to bringing joy into the lives of our consumers. Pairing a style icon will help convey the targeted message for upcoming Y-series smartphones. “
Expressing her enthusiasm for the collaboration, Sara Ali Khan said: “Working with vivo has been an absolute joy in the past and collaborating with them again for their next series will be an amazing experience. Partner with a brand that understands and focuses on design. and the latest technology for their consumers is great. “
As part of vivo’s commitment to ‘Make in India’, all vivo smartphone series are manufactured in the Greater Noida factory which employs around 10,000 men and women, ensuring that all vivo devices sold in India are made by other Indians.
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