Sara Ali Khan, Amrita Singh star in Mamaearth’s first TVC
Mamaearth released its first national television commercial starring Sara Ali Khan and Amrita Singh. The ad highlights the benefits of onion in reducing hair loss and features Mamaearth Onion shampoo as a contemporary solution to traditional DIY remedies.
Sara was recently appointed Brand Ambassador for the Mamaearth hair care line. She will feature alongside her mom and share screen space for the first time. Amrita Singh will be seen in a TV commercial after a 35-year hiatus in the Mamaearth commercial.
Conceptualized by Korra, the ad is based on Sara and Amrita Singh’s daily jokes about the premiere’s life choices and a mother’s worry about it. This film will bring the camaraderie of Amrita Singh and Sara Ali Khan to life.
Speaking about the upcoming TVC and its association, Sara Ali Khan said: “As an actor you have the chance to work with some of the best artists in the world, but nothing comes close to working with your mother. to share the screen with her, who was also my first acting teacher, is something I will cherish forever. My mom always used onion extract on my hair, and that’s why we chose to coming together for this TV commercial. I love the chemistry between Amma and me, and I hope this resonates with audiences as well. Mamaearth does an amazing job of bringing technology into traditions, and that’s what sets the brand apart . “
Amrita Singh, the great lady of her time, appeared in a branded advertisement after a 35-year hiatus.
“On a personal note, Sara always asks for my personal care advice as I have been extremely picky about dieting for her hair and skin. But when she explained the reason to me, she decided to work. with Mamaearthis to create modern alternatives to DIY When I was offered to work with Sara in TV commercial I just had to accept that the premise of the TV commercial is literally a scene from Sara’s childhood when I insisted on using onion extract on her hair to reduce fall hair. What makes this commercial even more special is working with Sara for the first time. I really love the ‘Mamaearth’s approach to their product line and their efforts to have a greater impact on society. I hope they are successful in their endeavors. Amrita Singh.
Speaking about the latest developments and the brand’s recent meteoric rise, Ghazal Alagh, Co-Founder and Chief Innovation Officer, Mamaearth, said, “We created Mamaearth with the vision of improving the quality of life for our consumers. with our products as well as serving a more important purpose. Our shift from a niche baby care brand to a mainstream personal care brand is a testament that quality, safe and effective body care products have been long overdue. At Mamaearth, we have strived to set the benchmark higher with every product and partnership. We strongly believe that Sara and Amrita coming together to support our hair care products shows the credibility we have generated as a brand. Sara is an icon of youth, and this association would only strengthen our cause. “
Commenting on this, Korra CEO Gaurav Nabh said, “Mothers always know the best and would recommend things that have been proven to work and are often rooted in traditions. by Sara Ali Khan and Amrita Singh, a story shared by every mother and daughter in every household in India. With this campaign, we continue to showcase Mamaearth’s promise to bring age-old and proven natural solutions to life passed down from generation to generation in a modern avatar. Looking forward to working even more together and helping Mamaearth build a deeper connection with consumers. “
Deepak Kumar, Creative Director at Korra added, “As a brand, Mamaearth is loved by its consumers for delivering simple and natural cooking recipes in a modern form. Solutions and secrets that have been used by generations in our families and passed down. And when nothing works, we always wait on our mother for that solution. Our association with Sara Ali Khan seamlessly brings this to life. She is the perfect personification of a modern day conscious consumer who appreciates advice from her mother. And with the beautiful Amrita Singh in the same setting, it helped us create a beautiful yet bubbly story that is true to the shared relationship between this famous mother-daughter couple. The narration of the new shampoo campaign à onion is organic, relevant and we hope it resonates with consumers. “
The TVC conceptualized by Korra Worldwide is a 25 second film and will be followed by a shorter 10 second cut, highlighting the facet of the product.
Mamaearth is a goal-driven brand for millennials who believe in choosing good for themselves and the environment. Mamaearth believes that kindness begins with the little choices each of us makes every day! The brand continues to live up to its beliefs by using only the best of nature and without toxins or harmful chemicals in its products. They’re also cruelty-free, plastic positive, and launched the Plant Goodness Promise last year. In this context, the brand associates each order placed on its website with a tree that it plants and is preparing to plant more than 10 lakhs of trees in 5 years.
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