Riteish Deshmukh rings on Diwali with new spot from Godrej aer



Godrej aer, India’s leading fragrance brand for the bathroom, car and home, has released a series of digital films as part of the #PowerPocketZarooriHai campaign, starring actor Riteish Deshmukh, to showcase Godrej aer power pocket, his incredible range of bathroom fragrances. The Aer Power Pouch features Power Gel technology that keeps the bathroom cool, cheerful, and party ready. The special Diwali film released as part of the series, conceptualized by Creativeland Asia, features Riteish recommending the powerful pocket to keep bathrooms cool during the holiday season, with its refreshing scent that lasts for up to 30 days.

With Riteish in mind, the films have a slight weird element highlighted by the interaction between him and his better half. The central message is how Godrej aer power pocket can instantly replace the foul smell with their refreshing scent and keep bathrooms fresh and ready. for guests during the festivities. The film is quick-witted and has a direct message of the need for fresher air. It ends with the actor highlighting the key features of the aer power pocket to have a variety of charming scents, the powerful advanced gel based technology and the 30 day longevity.

Commenting on the launch, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said: “Godrej aer power pocket features advanced gel based technology making fragrances more potent and long lasting. The products work effectively even against the smell of dampness, making them a smart solution. With the digital film series, we wanted to present the revolutionary bathroom experience of Godrej aer power pocket. We are excited to partner with Riteish Deshmukh on this series as he brings his own charisma and humor, which makes the films more interesting for consumers to watch.

Speaking about the collaboration, actor Riteish Deshmukh said, “I am delighted to work with Godrej aer as they continue to evolve and bring new and innovative products to the table. They made homes more refreshing, pleasant and fragrant with a compressed air bag.

The advanced gel-based technology of Godrej aer power pocket is a game-changer, allowing the scent to last for up to 30 days. The delicious fragrance options are Sea Breeze, Fresh Blossom, Berry Rush, Lavender Bloom, and Floral Delight, which appeal to every personality, providing an instant escape from the mundane. Godrej aer power pocket is available in general and modern commerce as well as e-commerce platforms.

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