Report ID Deficiencies in Branded Websites – Content Marketing
Good customer experiences continue to be a stumbling block for many businesses in the digital space. That’s a key piece of new data from Searchmetrics which shows, among other things, that about half of the most visible sites – including Walmart and Instagram – fail to deliver “good” page experiences.
Fashion and travel brand sites are the top performers in the digital space, a big deal considering how many people are now heading online for everything from travel bookings to their next shoe purchase.
“[Google’s Core Web Vitals] the data suggests that even some of the biggest brands haven’t completely addressed their user experience issues. While they continue to rank well despite this, it’s important to remember that the page experience has wider implications, especially for ecommerce brands. Providing a user-friendly experience where pages load quickly, respond to input, and dynamic content doesn’t skip, will help reduce ecommerce bounce rates and abandoned carts, for example, while still being good for conversions. and return visits, “said Tom Wells, vice president of strategy, Searchmetrics.
Google’s Core Web Vitals benchmarks include rating site elements such as layout / content stability, ensuring that all clickable buttons are in fact clickable and page load times. The study found that only 24% of fashion / clothing sites meet essential web (desktop) criteria and only 16% are mobile.
More data from the report can be viewed here.
Keywords: advertising, e-commerce, search engine optimization, search marketing, Searchmetrics, website development trends, website optimization