Next&Co wins SEO strategy rights for a new objective
Independent digital agency Next&Co has been appointed to lead the SEO strategy for two arms of leading Australian e-commerce company New Aim, as the company continues its rapid expansion into the Asia-Pacific market.
Next&Co will work on listing New Aim’s online furniture brand Artiss and its B2B marketplace Dropshipzone, following a competitive pitch process facilitated by marketing consultancy Hustle.
New Aim is Australia’s largest and fastest growing privately held e-commerce company. The company uses proprietary technology to improve sourcing, supply chain management, multi-channel integration, and product and pricing decision making. Since 2005, New Aim has partnered with some of Australia’s most loved brands including Bunnings, Myer, Woolworths, MyDeal and Catch, delivering products to over 50% of homes.
at national scale.
Based in Melbourne, New Aim has 100,000m² of warehousing space across nine local facilities, shipping over four million products in FY21 alone. In 2022, New Aim was recognized by the Financial Times as one of the fastest growing companies in the Asia-Pacific region for the third consecutive year and was previously ranked among Australia’s top 500 private companies by the ‘Australian Financial Review. In 2019, co-founder Fung Lam was named Young Australian Entrepreneur of the Year.
Artiss is one of New Aim’s home decor brands, selling modern and trendy furniture at a unique online store, offering a range of products in living room, dining room, bedroom, home office , storage and more.
New Aim’s B2B marketplace, Dropshipzone, is designed to enable SMBs to start and scale their e-commerce offering. Established in 2012, the platform has grown into a B2B marketplace for Australian retailers to dropship from local suppliers.
Retailers on Dropshipzone can scale without investing in warehousing or logistics, and without the hassle of managing inventory, packaging, or shipping. Suppliers on Dropshipzone have instant access to a network of thousands of retailers to sell their product range.
New Aim Brand Manager John Barkle said: “We are delighted to name Next&Co following a comprehensive pitch process. I had a very precise idea of the type of agency I was looking for. I am not a fan of the archaic model of the agency/client relationship and fortunately Next&Co either. They had to be able to see the size of the opportunity in Dropshipzone and be as genuinely excited as we were about its potential for Australian SMEs.
“They needed to combine that excitement with a top notch SEO strategy. To John Vlasakakis, Nick Grinberg and their team of superstars, Next&Co ticked all of our boxes and will become valued members of the team as we share ownership of the growing Artiss and Dropshipzone brands.
Next&Co co-founder John Vlasakakis (pictured in the center image above) said, “We are delighted to be working with the New Aim team, especially at such an exciting time for their business. Their recent expansion into the New Zealand market is indicative of their innovative offering and ability to deliver real solutions to SMEs through well-established Australian brands at scale. We will bring our expertise in search and conversion optimization and media strategy to the next phase of their growth. »
Hustle Director Edward Wormsley, who connects brands with independent agencies, said: “Hustle ran a competitive pitch process, and we were delighted with the enthusiasm and responses from all the agencies involved in the process. Next&Co was selected to be part of the pitch process based on its merit and deep experience in SEO. We are extremely pleased to have facilitated the successful introduction of New Aim and look forward to seeing the partnership grow.
New Aim’s victory follows the recent victory of Next&Co from the media and marketing account of Ahoy Club, the global super yacht charter business owned by Malouf.