Nestlé Maggi unveils new TVC with Sanya Malhotra
Nestlé MAGGI is giving its consumers a reason to smile in these difficult times with the launch of its MAGGI Super Bonanza offer. As part of this offer, every consumer across India* will enjoy guaranteed savings on any MAGGI Super Bonanza pack purchased, as well as a chance to win a gold voucher worth 9,999 INR each.
Speaking about the initiative, Rajat Jain, Head – Foods Business, Nestlé India, said: “We realize that people need to feel uplifted and safe in these trying times. While we hope for a quick normalization of the situation, our intention behind the announcement of MAGGI Super Bonanza is to give our consumers some warmth. As the campaign theme “Sabki Jeet Pakki” suggests, there’s something for everyone, and MAGGI adds to that excitement with a promise of guaranteed savings and winnings with every MAGGI pack. We are delighted to have extended this offer to approximately 12 crore MAGGI packs across the full length and breadth of the MAGGI portfolio. We are confident that MAGGI consumers will love and benefit from this offer. »
As part of the campaign amplification, the brand also launched a #SabkiJeetPakki TVC, featuring Bollywood actor Sanya Malhotra. The commercial was conceptualized and developed by McCann Worldgroup and outlines the savings and prizes to be won.
As part of this offer, MAGGI guarantees savings to everyone who purchases a MAGGI product across the entire portfolio. Offers include “save INR 6 on MAGGI Masala Noodles 6 pack”, “Free MAGGI VEG ATTA Noodles Single pack worth INR 24 on its 4 pack”, “Buy 4 get 1 free on MAGGI masala-ae- magic”, and many others. In addition, the lucky winners have a chance to win Gold vouchers.
MAGGI Super Bonanza was launched for all consumers across India* in January 2022 and is now available at a store near you. The chance to win a gold voucher is valid until February 14, 2022.
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