Need more power in your online presence? Try the agent engine
From online profiles to crisp ad pages, Agent Engine is dedicated to exquisite visuals and empowering the digital age of real estate.
Have any product suggestions you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
Agent Engine is a digital marketing content creation service for real estate agents.
Platforms: Web, mobile friendly
Ideal for: All brokerage houses, associations, teams and agents (particularly independent)
Main selling points:
- Superior web / online designs
- Easy to manage
- Stand out from the crowd
- Individual ad pages
- Agent Profile Pages
Agent Engine doesn’t fit into an easy category to define as its services go beyond website design and don’t focus on social media, for example, which most agents look for when looking for services. content creation.
What you should know
When I became freelance as a freelance writer and content provider, Copyblogger was the first website I visited for insight and inspiration.
Twelve years later, I met (via Zoom) one of the people behind it, and like me, he helps real estate agents understand how an online presence improves business. Her company, as it just walked out the door, is already doing a very cool job.
This person is Brian gardner, and he joined the Agent engine effort by former Copyblogger student Tony Clark as well as a number of established real estate writers and industry advisers including columnist Inman and Zillow veterinarian Jay Thompson.
If the founding team and the range of advisers are sufficient to guarantee immediate credibility, it is the proposed solutions that should appeal to you.
Agent Engine creates simple and exceptional designs for online agent profiles. It also creates crisp landing pages and offers white label online directories.
Visually engaging professional biographies can be accompanied by ad descriptions and testimonials to quickly summarize the state of an agent’s market and elevate them above the exhausted and regulated website provided by the brokerage.
They come with icon-based contact menus, subscription tools, and social media links.
Agent Profile Pages are easily editable on the front-end, meaning there is no wall between content and product, a feature that demonstrates a commitment to user experience and content control.
Listing descriptions are introduced on the page in the same way as a typical blog post, as if it were another section of content. Click to read more, and you’ll see more of the same dedication to information design.
List Pages receive large banner images, a customizable selection of supporting images, map views, and an informative, linked markup system that can lead consumers to similar listings.
This tagging system is also used to quickly assemble an agent profile, in addition to interactive icons to access each block of content. Click, type and save. It is so easy.
Agent Engine uses a high contrast black and white color scheme in its icons and typography. Banner images and logos help build color and depth into the pages.
Agent Engine uses the profiles of its customers to create a national agent discovery resource. Consumers and other professionals can search by name, state, brand or team.
The company also invites industry vendors to participate, such as lenders and photographers, the latter of which are particularly well represented by the Agent Engine user experience.
Agent Engine can create websites from profile data under Pro account levels, which can also have a team profile with calls to individual agents and their profiles. Users can also easily connect their own custom domain names.
I would like to see Agent Engine sites make connections to CRMs and maybe add user metrics under the list pages.
Having said that, I expect great things from this company. I’ve been disappointed before, of course, but I don’t think this is one of those cases. New features are underway for the agent profile which should be available on this release date. I was told to expect more features.
One thing I can count on with Agent Engine is a carefully considered track record. People who are so dedicated to good design don’t add the unnecessary and make every suggestion work.
This is the case with Agent Engine Spaces, which gives brokerage houses, associations and teams the ability to create their own personalized directories of agents and members. The new feature was prompted by feedback on the national version and is now available to all customers.
There is no reason it shouldn’t take off as agents battle for bandwidth in a market that is only shrinking and, therefore, more innovative in the way its practitioners find buyers and sellers.
Do you have a technological product you would like to discuss? Email Craig Rowe
Craig C. Rowe started out in commercial real estate on the cusp of the dot-com boom, helping a range of commercial real estate companies build their online presence and analyze internal software decisions. He now helps agents make technology and marketing decisions by reviewing software and technology for Inman.