Mastercard acquires title sponsorship rights for all BCCI home games
Mastercard today announced that it is working with the Board of Control for Cricket in India (BCCI) to expand its strategic reach with the Indian public. During this association, Mastercard will be the title sponsor of all international matches (women’s and men’s) hosted at home, domestic cricket matches like Irani Trophy, Duleep Trophy and Ranji Trophy hosted by BCCI, as well as all junior (under 19) cricket. and under 23) matches held in India.
This sponsorship and the activations surrounding it aim to strengthen Mastercard’s connection with cricket fans across the country and beyond. For a brand heavily invested in sponsorships around the world with marquee properties such as the UEFA Champions League, Grammys, Cannes Film Festival and tennis tournaments in Australia and France, the combination of Mastercard with BCCI further strengthens its prestigious portfolio of partnerships.
Sourav Ganguly, Chairman of the Board of Control for Cricket in India (BCCI) said: “BCCI welcomes Mastercard as the title sponsor of home cricket matches for the 2022-23 season. Along with the international home series, the BCCI domestic tournaments are crucial as they are a stepping stone to making India a strong international team. BCCI really appreciates Mastercard’s support in building Indian cricket. The sport is more than a passion, it’s a way of life and we look forward to innovative fan experiences through this partnership and to bringing value to Mastercard through this collaboration.
Jay Shah, Honorary Secretary of BCCI, said, “BCCI is delighted to partner with a globally renowned brand – Mastercard. We are going to have an exciting time in Indian cricket as we have Australia and South Africa coming for the white ball series ahead of the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border Trophy -Gavaskar early next year as domestic cricket has a busy schedule with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will see plenty of action across all age groups and I’m confident it will be a rewarding partnership.
Raja Rajamannar, Director of Marketing and Communications at Mastercard, said: “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognized “Priceless” platform gives us the unique opportunity to delight our cardholders, customers and partners around the world. Cricket enjoys unparalleled popularity not only in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and timely for us to have acquired title sponsor rights for all domestic and international cricket matches organized by BCCI.
MS Dhoni, the legendary Indian cricketer who was Mastercard’s ambassador for over four years, added: “Cricket has been my life and has given me everything I have. I am delighted that Mastercard sponsors all of BCCI’s home cricket matches, and in particular domestic, junior and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.
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