MarketInk: XTRA 1360 Sports Radio Revises Morning and Afternoon Drive Lineup

Jim Russell (left) and Jon Schaeffer (right) of XTRA 1360

iHeart San Diego, operator of eight local radio stations, revamped its weekday talent lineup during the morning and afternoon commute on KLSD-AM XTRA 1360, a sports talk station affiliated with Fox Sports Radio.

Rich Ohrnberger, a former NFL offensive lineman who played five seasons including his final season with the Chargers in 2014, moved from afternoon to morning to be paired again with sports chat veteran Steve Hartman for “The Hartman and Rich-O Show” from 6 a.m. to 9 a.m.

Previously, Hartman, who worked at San Diego radio for three decades, and Ohrnberger co-hosted the station’s morning show in 2019 and 2020. They currently host a national weekend show on Fox Sports Radio. Ohrnberger is also a radio color analyst for San Diego State University football.

Additionally, veteran producer and host Jim Russell joined Jon Shaeffer from 3-6 p.m. for the “Jon and Jim Show.” Russell and Shaeffer also host “The Wrap Up Show,” which follows San Diego Padres game broadcasts.

Schaffer’s extensive baseball knowledge comes from his 15 seasons as a minor league broadcaster. He is also the voice of San Diego State University athletics, covering XTRA 1360’s pregame, halftime, and postgame broadcasts.

Russell previously served as producer of the “Darren Smith Show” and worked for the Padres Radio Network from 2016 to 2019.

“The Herd” with Colin Cowherd will continue to air in the daytime portion from 9 a.m. to noon, followed by “The Darren Smith Show,” which remains in the midday slot from noon to 3 p.m.

“This exciting new lineup meets the desires of sports fans in San Diego,” said Melissa Forrest, president of iHeart San Diego Marketplace, in a statement. “In addition to providing the best sports talk, we will also continue to provide our listeners with unparalleled access to the NFL, Padres, San Diego State University athletics and all San Diego sports news. Diego.”

Mightier 1090 radio station becomes affiliated with ESPN

Southern California sports radio station XEPRS 1090-AM, The Mightier 1090, announced that it had become an affiliate of ESPN. The station will now be known as The Mightier 1090 ESPN Radio.

KLSD-AM XTRA 1360, operated by iHeart San Diego, has previously aired ESPN radio programming for the past two years.

“This is a big win for us,” said Bill Hagen, station operator of The Mightier 1090. “It’s something we’ve been working on for a long time, and it’s incredibly satisfying to finally see it come to fruition, just in time for the start of the new year.”

Mightier 1090 ESPN radio will add two ESPN talk shows to its weekday lineup. “The Keyshawn, J-Will and Max Show,” featuring Keyshawn Johnson, Jay Williams and Max Kellerman, will be heard from 3 a.m. to 7 a.m., followed by Mike Greenberg from 7 a.m. to 9 a.m.

Other ESPN programming also available on 1090-AM will include ESPN Radio’s national gameday broadcasts of NFL, MLB and NBA game broadcasts, as well as Sunday Night Baseball from MLB.

Scott McCarthy, Vice President of ESPN Audio, said, “We are thrilled to have The Mightier 1090 ESPN Radio join our affiliate network in a key Southern California market and bring our national morning show programming to fans. Do not miss. as a live event program throughout the year.

ESPN Radio, which launched on January 1, 1992, provides more than 9,000 hours of talk and event content annually, reaching more than 32 million listeners weekly on approximately 500 stations, including more than 400 affiliates. full time and a presence in the top 25 US markets.

Inseev Interactive acquired by 3Q Digital from Chicagoh

Inseev Interactive, a San Diego-based SEO digital marketing agency, has been acquired by 3Q Digital of Chicago.

The financial terms of the agreement and the status of Inseev employees were not announced. A press release from Inseev indicates that the company, founded in 2013, has more than 60 employees who manage around 100 customer accounts.

A statement from 3Q Digital says its existing SEO team will immediately merge with Inseev. Additionally, Jimmy Page, Founder and CEO of Inseev, will join 3Q Digital as Founder and Wesley Flippo, Inseev’s VP of SEO, will join 3Q Digital’s leadership team as Senior VP.

The acquisition will add a number of brands to 3Q Digital’s roster of customers, including Touch of Modern, Rothy’s and Layla Sleep. Madison Alley Global Ventures advised Inseev Interactive on the transaction.

“Inseev is honored to be part of an organization with the talent, leadership, culture and history for which 3Q Digital is so known throughout the industry,” Page said. “We believe Inseev is at the perfect point in our evolution to partner with 3Q to create one of the best SEO services in the world. This acquisition gives us a wide range of multi-faceted resources to quickly and efficiently take our best SEO offerings to the next level.

“Inseev approaches SEO from an incredibly strategic perspective, they have a unique and flexible model that can scale up or down based on priorities,” said Rob Murray, CEO of 3Q Digital. “Inseev’s team of experts goes beyond simple technical corrections to the site. They work with clients to develop exceptional personalized content, and their link building solution is world class. We are really excited to start collaborating and sharing best practices. Both teams have so much to learn from each other.

San Diego Names of PRSA Chapters Board of Directors 2022

The San Diego-Imperial Counties Chapter of the Public Relations Society of America has announced its Board of Directors for 2022. April Tellez Green, of the University of California, San Diego, will serve as chapter president and Barbara Cosio Moreno, office of State Senator Toni Atkins, will serve as president-elect.

Other members of the Executive Committee include: Ryan Hall, Caliber Corporate Advisers, as Treasurer; Giovanna Castro, Services of the Republic, as secretary; Hope Reilly, Southwest Strategies, as Past President.

Board members include: Shannon Boffa, Southwest Strategies; Anne Buckley, University of California San Diego; Kim Coutts, civilian; Jamie Hampton, Joint Communications; Kara Handley, US Navy; Edgar Hopida, ACLU of San Diego and Imperial Counties; William Lopez, Alternative Strategies; Amanda Nelson, San Diego Housing Federation; Patricia Maxwell Robertson, Grossmont College; Rachel McGuire, RMG Communications; Jenny Mehlow, San Diego Zoo Wildlife Alliance; Megan Pinna, Sharp HealthCare; Arturo Garcia Sierra, Museum of Photographic Arts; Patrick Thelen, San Diego State University; Stephania Villar, consultant.

Additionally, Julie Smith-Taylor, Taylor PR Strategies, will serve as the Chapter’s Ethics Officer. The board also has four non-voting associate members, including: Elena Gomez, University of San Diego; Elizabeth Espinoza, Imperial Valley College; Monica Gil dos Santos, Katz & Associates; Mariah Hugo, Katz & Associates.

The chapter, founded in 1959, is one of more than 100 chapters of the Public Relations Society of America, the world’s largest organization for public relations professionals.

Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears weekly on Mondays in the Times of San Diego.

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