Kiara Advani Named New Fire-Boltt Brand Ambassador
Local clothing and audio brand, Fire-Boltt has announced the appointment of Kiara Advani as its new brand ambassador. Kiara will be part of the brand’s marketing campaigns alongside cricketing icon Virat Kohli and actor Vicky Kaushal. The actress will participate in different marketing, publicity and endorsement campaigns for the local brand, which according to Counterpoint research is at the top of the smartwatch segment in the country. This collaboration is a reflection of Fire-Boltt’s aggressive expansion plans for the Indian market to provide its consumers with stylish yet affordable smart wearable options.
Kiara’s ever-growing fan base and popularity has the potential to attract audiences across the country and influence people, currently being the top actress in the country. She is an inspiration to many young fans across the country and the company aims to tap into that pool. The association with Kiara will help the brand engage with the younger generation.
Speaking about her association with the brand and the smartwatch, superstar Kiara Advani said, “I’m thrilled to partner with Fire-Boltt who leads the way in fitness, style and aesthetics. Fitness for me is imperative and I follow it religiously, even on dull days it is a mood lifter. Considering the brand is ‘Made in India’ and has made its mark in the market in such a short time, it’s remarkable.”
Commenting on this achievement, Arnav Kishore, Founder and CEO of Fire-Boltt said, “We are delighted to be working with Kiara Advani. His personality resonates well with the positioning of the Fire-Boltt brand. Kiara’s cheerful and social personality paired with her fitness and style quotient is in line with our vision of an evolved lifestyle for all compatriots brought about by lifestyle devices such as a smartwatch. Just as a cellphone in each hand is a reality today, we want a smartwatch on each wrist in the wake of the new normal. Our association with Kiara coupled with our existing associations with Virat Kohli and Vicky Kaushal is a step in this direction.
Adding to the excitement, Aayushi Kishore, co-founder of Fire-Boltt, said, “We strongly believe in creating an ecosystem that meets consumer demands with uniquely crafted, innovative and stylish products. Kiara will play a central role in establishing us as one of the most important and trusted brands in the smart clothing category. Therefore, we are full steam ahead to capitalize on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests and many other ATL and BTL activations, we aim to build bridges for an active communication channel with consumers. We look forward to achieving milestones and reaching new benchmarks in the near future. »
They further added, “Our team’s relentless persuasion and intuitive quality to stay nimble laid the foundation for our phenomenal growth and it also led us to become the no. 1 brand in the smartwatch market. The brand claimed the number 1 spot and captured a 28% market share, and recorded 2000% year-on-year growth despite the industry growing at a stagnant rate. Fire-Boltt was up another 47.5% quarter-over-quarter and sold a total of 916,765 units versus 628,789 units, while the industry as a whole was down around 25%.
Customers can easily access Fire-Boltt products from different parts of the country. The brand has a strong presence on major online channels including Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa and Paytm, and has an offline presence in over 750 cities through modern outlets, all domestic LFRs and regional retailers including Croma, Reliance and Vijay Sales, and all major regional retailers including Poorvika, Sangeetha etc. The brand is present through its own e-commerce website and aims to increase its contribution to overall sales in the near future.
Fire-Boltt recently launched more than 30 smartwatches in the last 6 months and also announced its plans to expand into new markets beyond India including the Middle East and Europe after having received a phenomenal response across the entire product range of the UAE market. With this, the brand aims to hit the INR 1500 crore mark by the end of the current financial year.
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