Is your website helping or hurting business? (Conclusion)
CORAL SPRINGS, Florida – Online presence is one of the most important factors in successful business practices in all industries today. Although we’ve been walking the path of a digital economy for a decade or two, the pandemic has shifted that transition into high gear.
Now, if a laundry’s website is difficult to find, navigate, or even navigate, the consequences can be significant. Reputation, print advertising and location are no longer the primary drivers of business.
Online presence, design and visibility are essential elements of an effective prospect outreach strategy.
If you’re wondering if your website is helping or hurting business, here are some questions to ask.
In Part 1, we looked at issues relating to your site’s reliability and speed. This time, we’re looking at questions about your site’s findability and security.
CAN PROSPECTS FIND YOUR SITE EASILY?
Search engines are the crossroads of the Internet where nearly 93% of all web traffic circulates.
When prospects want to find the services you provide, they look for it in a search engine, and if your site is Search Engine Optimized (SEO), chances are you are one of the first choices. on the results page.
If not, your optimized competitors will likely get that lead.
â¢ A simple SEO test
To get an idea of ââwhere you are at, search for your business name in your favorite search engine. If it comes across as the first or second result, it’s a good start.
Now look for a product or service that you provide as a prospect might. It could say âlaundry service in (your city)â or âuniform rental near meâ. If your site is in the top five, great. Otherwise, things could be better.
When looking to rank high for certain keywords, it is important that the content is built around those keywords. If they’re not present on your site, or if the content around them isn’t well written or with SEO principles in mind, you’ll have a hard time ranking well enough to be seen.
â¢ You must implement SEO correctly
A random content strategy can be more damaging than nothing at all. If your site has duplicate content, plagiarized content, repetitive keyword use, over-optimization, poor internal or external linking strategy, or unsophisticated use of META tags, search engines will notice these deficits and will punish the site for it, which means that your site will be pushed to the bottom of the search results or removed entirely from them.
IS YOUR SITE FOUND IN THE DIRECTORIES?
Search engines aren’t the only place your site and business information can appear. Directories remain powerful methods of expanding your digital footprint while reaping additional benefits.
Some directories, such as the Google My Business directory, are important for the overall visibility of your business when searching online. Other industry-focused directories, such as Linen Services or Uniform Services, introduce your business to selected and very interested prospects.
â¢ Additional benefits of having an online directory
Showing up in directories offers more benefits than just having your business in more places. Here are some of the benefits that directory inclusion offers your business:
- SEO improved. Directories provide quality backlinks to your website, which improves your website’s image in the eyes of search engines.
- Better reputation. Inclusion of your business in these directories can consolidate it as a major player in the industry and place you alongside your peers.
- Demonstrate accreditations. Other directories, such as the TRSA Hygienic Cleanliness Directory, place you among companies accredited to adhere to strict cleanliness and production rules.
IS YOUR SITE SECURE?
A down, compromised, or unsafe website to visit will seriously damage your business and your online reputation.
Without professional monitoring, hosting, or disaster recovery of your website, a number of things can go wrong. From broken servers to infectious malware, there is an almost endless list of threats to the modern business website. The worst thing that can happen when these problems arise is to do nothing.
Search engines are good for compromised websites and will effectively avoid them. While this is a good thing for people using the search engine, for the business affected it is a disaster that can take several months to resolve depending on the severity of the problem.
These are just a few of the factors that should be taken into account when building a reliable and secure website:
- Constant and competent supervision. Your website needs constant monitoring of threats against its continued operation. Prepare for cyber attacks, CMS complications, or other website dangers.
- Reliable hosting. Without a good hosting service, there is no guarantee that your site will stay up and running or that it will come back online soon if it goes down. Familiarize yourself with your host as much as possible and get a new one if necessary to avoid this problem.
- Disaster preparedness. If your site goes down, you need a plan to recover it or restart it elsewhere. Any number of disasters can happen, so you need a solid recovery plan and backup service to deal with them in case they do happen.
NO SUBSTITUTE FOR A PREPARED AND READY WEBSITE
If you cannot provide ideal answers to the questions posed above, there is no need to panic; there are only reasons to act.
Prospects won’t stop looking for the services they need, and it’s your website’s job to put your business in front of them. If it can’t do it, there are web development resources and services ready to help.
While the expense to get it right can be high, the return on investment (ROI) of a successful website can be even higher.
Don’t let complacency get in the way of success; Get the most out of your website and business with a conscious and strategic website presence.
Did you miss part 1 on the reliability and speed of your site? Click here to read it!