How To Improve Your Conversion Rates With The Help Of SEO
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As defined by Hotjar, conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action can be anything, like scrolling the entire page, filling out a form, adding a product to a wishlist, or purchasing a product directly. But at the heart of it is a meaningful action that the marketer wants the user to take.
Why do SEO and CRO complement each other so well?
There are three things you need to know about your users to have the best user experience.
- First step: Find out what they want and need from a website.
- Second step: Focus on these needs not only to convert you, but also to keep coming back as customers or leads.
- Third step: Make sure everyone knows it.
While SEO increases traffic to your website, CRO helps make the results meaningful. For example, while SEO can help you rank for the keyword “buy black jeans”, a good CRO tactic will help you increase your sales percentages and lower your abandoned carts or bounce rates.
You can’t have a strategy where your SEO’s only goal is to rank, regardless of the searcher’s intent for the query. It is therefore important that the right keywords are ranked for the right type of web pages. At the heart of it, you have to answer user queries and keep visitors happy.
Here are some tips that will get the most out of your SEO and CRO efforts, when worked in tandem.
1. Increase page load time
According to Google, a website’s bounce rate drops by 32% if it loads between 1 and 3 seconds. Your site is like a car: if it doesn’t start right away, people will leave you hanging and find something faster.
There are many factors that affect how consumers perceive your brand. One of them is page speed. If your page is too slow or clunky, you can make an unprofessional impression that will put off potential customers.
2. Use neurodesign to improve the user experience
Neurodesign harnesses the power of psychology and neuroscience to create visually compelling digital products. It does this by studying people’s responses to different situations, such as when they land on a website, and learning the type of triggers that make them more likely to buy a product.
For your business to thrive, you need more than new visitors to the site. You need users who interact with what resonates best from their perspective. So, smart design can help you retain visitors and inspire them to take action.
Related: 5 Tips for Choosing Your Next SEO Business
3. Use dynamic content for more organic reach
With dynamic content, you can personalize your customers’ experience and maximize revenue by intelligently tailoring the website to user needs. This is possible because dynamic content responds based on cues like in-session behavior, user data (e.g. location), and other similar characteristics – meaning that every time a customer visits a page with these types of smart elements, the website will be able to provide relevant information on the right products suitable for them.
This helps you identify search intent each time a visitor comes to your site. From geo-specific recommendations to dynamic product listings, you’re posting content that’s sure to keep your website in the right books of your audience.
4. Take advantage of videos and visuals to increase the length of the visit
Through research, Wistia found that pages with video on average spent almost 8 minutes, while those without video were only viewed for around 3 minutes.
It’s a mystery how Google determines search engine rankings, but there is some evidence that they can use downtime as part of their equation. Dwell time is a measure of how long it takes for someone to return to the SERP after clicking on a link, and Google seems to be interested in tracking this data and how it is used.
The main metrics that can tell us about a website’s dwell time are the bounce rate versus the average time spent per visit of a user, so it is good to use videos to increase the time spent on a website. a page.
Related: 7 Reasons SEO Is Important For Every Startup
5. Create quality content with long tail keywords
According to Statista, about 95.88% of searches on Google have a query with four or more words. People who do this type of research tend to have higher purchase intent levels, which makes them perfect for targeting with quality content.
Long tail keywords often predict when someone is close to conversion. Having this knowledge alone will help you set yourself apart from your competition.
6. Constantly optimize web pages and blogs
Good content can make the difference between visitors staying on your website and taking action as opposed to just browsing. Your words can verbally hook these visitors and keep their attention, which means more of your traffic turns into leads.
So you can always take user feedback into account, monitor your web pages and improve or realign them according to user needs. This is an SEO tactic that will definitely impact your CRO.
7. Add strong and relevant CTAs
A call to action is an essential part of any website, the absence of which could lead to a loss of connection with your customers. There may be design guidelines that need to be followed, for you, as a business and a customer, to recognize each other. Eye-catching and well-written CTAs will help optimize the CRO while attracting more traffic to the featured products.
Overall, SEO and CRO go hand in hand. In a way, they are just inseparable. The idea of bringing more traffic to your website, and then filtering out relevant visitors to take action on your website, is the funnel that directly impacts your ROI. In this funnel, the more targeted you can be early on, the bigger your profits. And that’s what matters to marketers.
Related: 5 Key Tips to Improve Conversion Rates