How to get the best SEO results


As any small business website owner will tell you, SEO is one of the biggest challenges you’ll face when working on your own website. Modern search engines must have made it incredibly difficult to get to the top spots in searches because people have abused their systems in the past. This means that you need to take whatever steps are necessary to get the most out of your website when you start working on it. To help you out, this article will explore all the steps you will need to take when creating an SEO friendly website for the first time.

Choose the right platform

This process will begin when you first choose which platform you will use for your website. Modern DIY website builders are very good at providing good SEO services, and services like Shopify, Squarespace, and Wix can be ideal for those who want a relatively straightforward SEO experience. Platforms like WordPress give you more freedom with your SEO, allowing you to perform more complex methods. Of course, this also means that you will have more work to do and more learning which will be essential throughout the process.

Building an SEO friendly website

Once you have the platform you want in mind, it will be time to start building your website. SEO should be factored into your decisions throughout this step of the process, and you should make sure you cover all areas as best you can. Below you can find a breakdown of the different areas you will need to work on, but we’ll also cover them in more detail later in the article.

  • Structure of the pages: Search engines like Google try to read your website like a human would. This means that your pages should be configured in a way that they understand. It can be a complex process, but it will be easy once you get the hang of it.
  • Site speed: Many internet users around the world use smartphones to browse, which means your website needs to load quickly on a range of devices. This is so important that the search engines rank the fastest websites higher.
  • Content creation: The content you create for your site helps search engines determine which searches you should appear in. The content should be regular, but it should also meet the right standards.
  • Connected platforms: There are many great tools and platforms to connect to your website to help with SEO.
  • Site maintenance: Your website must be maintained in good condition to rank well on search engines. This means that you need to perform regular maintenance to keep the site in a good location.
  • Local SEO: Search engines like Google offer local SEO tools for businesses that want to rank well without having to do all of the work that domestic and global businesses need to do.

Page / site structure

Search engines use a number of elements to dictate your search positions. The content on your website is a big part of it, but you need to make sure that Google, Bing, and other websites are able to read the content you post. This makes the structure of the site extremely important.

It all starts with your navigation. Search engines can use menus to determine how your site is built, with the hierarchy you provide giving a good idea of ​​the content you have on your platform. You need to make sure that the subpages have the right parents, while taking the time to add breadcrumbs to your pages to make your site easier to index.

You also need to think about how to structure the content of your pages. Search engines are able to read title tags, which means you can use H1, H2, H3, etc. to prioritize the titles and headers you have on your pages. Learning a little HTML can help you in this process, allowing you to easily change the tags and structure of the page.

Website speed

Many website owners completely ignore speed when building their platform. This is crucial, however, with search engines prioritizing sites that can load easily and quickly on smartphones and mobile networks. Fortunately, DIY website platforms handle a lot of the work for you when you do this.

Those using tools like WordPress will need to implement caching as one of their first steps. Following this, you can connect a CDN service like Cloudflare to your website to reduce its load times. Those on DIY platforms will really only have to consider optimizing and compressing images and videos to make sure they don’t take a long time to load.

There are many tools on the web that can be used to test your website. GTMetrix is ​​a great example of this, offering both speed ratings and tips that will help you achieve the best results with your SEO. It will be worth testing your website regularly as many websites change over time.

Content creation

Creating content is one of the biggest challenges a website owner faces. Not only do you need to make sure that your website is performing well, but you also need to make sure that all the content that calls it out for you is relevant to your service and capable of pushing the search engines in your direction.

Keyword research is a crucial part of this process. You need to make sure you know your market and the things people are looking for, leveraging the content production work you do by including the right search terms.

Other websites can be a good guide as you go through this. By researching your competition, you can use websites like SEObility to analyze them and see what they are doing to get their results. This can give you good keywords to target, although you should keep in mind that you should also be looking for unique search terms to approach.

Content creation should be regular, with many websites posting new copies every day. This might not be achievable for your business, but you can still post a few blogs every week if you have an hour or two for this work. It is absolutely crucial that the content you produce is original, as search engines will punish your website if they think you have stolen content from others.

Connection to platforms

There are many tools and platforms available on the web that can be used to measure your SEO success and performance. It’s crucial that you use tools like this, but you’ll need to connect your website to them before you can get started. Below you can find some of the most important platforms to connect to.

  • Google Analytics / Search Console: Google offers search tools that allow you to monitor your search performance, as well as a lot of other information about your website. These tools are essential for those competing in the modern SEO world.
  • Keyword monitoring tools: The popularity of keywords can change over time, which can make it useful to modify old content to occasionally address new keywords. Using a keyword monitoring service like Ubersuggest will help you with this.
  • Availability monitors: Search engines don’t like websites to crash, which means sites with a lot of downtime will usually have a hard time getting good results. Uptime monitors can help you stay on top of your website.

Local SEO

Local SEO tools make it much easier to market your website to people in your area. Google My Business is a good example of this, giving you the ability to bring your website to the world without having to pay anything in the process. You can optimize this part of your SEO by adding location-based keywords to your website to improve your ranking with very little effort.

Read Guides Like This What Is Orthodontist Referral? The Data-Driven Marketing Guide for Orthodontist Referral in 2021 can be a great way to learn more about marketing a local business. This process is easier than you might think when you put the work into it. Of course, however, you need to make sure that you take all the proper steps along the way.

As you can see, marketing a new website is a difficult process. SEO will be crucial on this journey, but you’ll also need to consider other types of marketing to get the best results. This is something you will get used to over time, giving you the means to improve your SEO in new and creative ways.

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