How to come up with blog topic ideas that improve SEO
Not enough companies spend time and effort on blogging, which is a great way to promote services and connect with users – new and old. Stas Pamintuan, Junior SEO Manager at Digital Ethos, shares some foolproof techniques for blogging in style to ensure posts engage readers.
As Google becomes increasingly sophisticated at determining user search intent, it’s obvious that writing content that answers your customers’ questions is one of the primary ways to develop a powerful SEO blog strategy. Creating topics that address your customers’ queries and concerns allows you to take advantage of Google’s algorithm and searcher tendencies toward longer search strings.
Here’s a little secret – the information you need is readily available for free. All it takes is some research, as well as knowing where to look. And if you can figure out what your target audience is looking for, the process of coming up with ideas for blog topics is quite easy. Not only that, but there are also various tools and resources to help you generate ideas and streamline this process.
Use medium and long tail keywords for SEO
When you focus on writing blogs that answer specific questions, you attract buyers who are looking for what you offer. This is where medium- and long-tail keywords come in because they improve click-through rates and conversions because they answer questions from customers who are at specific stages of the buyer’s journey.
Essentially, you pre-qualify your audience. Even if you end up getting fewer visits to your site, those who click through to your site will be more likely to convert to buyers because of it. It is better to target users who search for your products or services and convert them, rather than attracting more visitors who immediately bounce on the site.
Check Google Analytics
Reviewing your analytics can help you uncover the problems customers are looking to solve. Are more people clicking on a specific product or service page? Is there a specific blog that people visit on your site? How often do they download your assets?
Understanding these behaviors can help you find what works. You can also find gaps in the content you post, so you can generate more text to help you solve your audience’s problems.
Practice social listening
With so much conversation on social media, it can definitely be a tricky space to navigate if you’re not sure what you’re looking for. But if you’re able to identify their social media presence, social listening becomes a tool you can use to find interesting blog topics to write about.
Follow hashtags, like pages or join groups related to your products and services. This way, you can uncover your audience’s conversations and even their pain points; but regardless, there is an abundance of blog topic ideas because people will always have conversations, old and new.
Rather than connecting with just one person, when you optimize your content properly, you have the ability to connect with everyone in a group.
Keyword tools to help you generate blog topic ideas
To help you get started, here are some keyword research tools you can use to generate ideas for blog topics people are looking for online.
Ahrefs: Ahrefs is a free keyword generator tool that helps you find relevant keywords from their database of over 8 billion queries. You can enter up to 10 words or phrases and even choose from one of six Keyword Idea Reports. What is even more useful is that the relevance of search queries can be divided between Google, Bing and Amazon and queries from seven other search engines.
Semrush: Semrush is another tool that helps you find keywords based on search queries and questions.
ReplyThePublic: AnswerThePublic is a tool that generates a visualization of the questions people ask about a topic. The good thing here is that there are so many topic groups that you will definitely find popular blog topics to suit you.
Google Keyword Planner: If you have an existing AdWords account, Google Keyword Planner allows you to find keywords with their statistics and popularity in the region of your choice.
Quora: When you enter a word or phrase on Quora, it generates a list of questions its users ask about a particular topic. You can even go further by filtering by type and selecting Questions or Topics. When you filter by topics, you’ll see how many times questions about that topic have been asked.
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As content marketers, the Digital Ethos team can get your business discovered. We can work with you to deliver truly consumable content that elevates your brand and everything it’s about.
Did we get your attention? Contact us today and we’ll help you get started. It’s that simple.