Havas Media Group India wins integrated media mandate for Just Dial


Following an extremely competitive multi-agency pitch, Havas Media Group India won the integrated media mandate for offline and online from Just Dial, the No. 1 local search engine in India. In addition, HMG India will also manage Just Dial’s social media mandate.

The account which is one of the biggest wins of the year for the group, will be managed by the network’s Gurgaon office, headed by Uday Mohan, President and Director – North and West India, Havas Media Group, and the size of the company is important.

Prasun Kumar, Marketing Director, Just Dial, said, “Being one of the pioneers in the consumer Internet industry, our constant effort is to provide a fast, reliable and comprehensive range of products and services to our users. As one of the biggest platforms in India, we also work with millions of business owners large and small and help them grow. To help drive our aggressive, growth-driven branding strategy, we partner with some of the best marketing agencies. Havas Media impressed us with their thinking and their ideation. I am convinced that they will bring significant added value to our strategy and our overall marketing programs. “

Rana Barua, CEO, Havas Group India, said: “2020 and 2021 have been exceptional years for our creative and media units. Quarter over quarter, Havas Media Group India experienced tremendous growth in business, which has given tremendous momentum to the agency. This victory also reflects the efficiency with which we have been able to make a meaningful difference for our customers and their businesses, especially over the past two years. We are delighted to have Just Dial on board and look forward to supporting them in this new phase of growth. “

Mohit Joshi, CEO, Havas Media Group India, said: “We are extremely proud to have added Just Dial to our portfolio of renowned and growing clients. This victory is a testament to the success with which we have combined our significant media experience with that of Just Dial’s aggressive growth plans. This victory also reflects our efficiency in purchasing advertising space. And in the future, the task will also be to integrate the social with that of the offline and online strategy of Just Dial.

Founded in 1996 by CEO VSS Mani, Just Dial is India’s largest local search engine providing local service information to users in India through multiple platforms such as app, website, site M, telephone and SMS. Just Dial recently launched its B2B marketplace platform, JD Mart, aimed at enabling millions of Indian manufacturers, distributors, wholesalers and retailers to prepare for the internet in the post-COVID era, to gain new customers. and sell their products online.

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