Google supports Indian voice assistant as a service startup Slang Labs

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Slang Labs, the in-app voice assistant company that pioneered the concept of Voice Assistant as a Service (VAaaS), has raised an investment from the Google Assistant Investments program, with 100x Entrepreneurs, Velu Murugan, Thomas George and their existing investor Endiya Partners. With this development, Slang Labs becomes one of the first global players in the in-app voice assistant to be supported by Google.

As technology becomes more and more ubiquitous in people’s daily lives due to the current coronavirus (Covid-19) pandemic, the in-app voice assistant is a promising point of contact for e-commerce and other online interactions. With this technology, consumers will be able to transact online in their applications using the power of their voice and in the language of their choice.

“This investment from Google underscores the importance of voice in applications and highlights the most important technological trend of this decade: the voice,” said Kumar Rangarajan, co-founder of Slang Labs and its obsessive dictator. “Voice is for this decade what mobile apps were for the past decade – the most disruptive and democratizing technology trend that enables millions of businesses and billions of people to better transact online and in several domains. We have seen an increase in demand for this technology during the pandemic and will continue to innovate for a better customer interface experience. “

In 2014, Rangarajan’s Little Eye Labs startup became the first Indian company to be acquired by Facebook, going from inception to acquisition in less than 18 months. Little Eye Labs has designed a software tool to analyze the performance of Android applications.

Apps are the way consumers primarily connect and transact with brands today and for the foreseeable future. But the customers of today and tomorrow (that is, the next billion users) have a problem with the use of apps. They are intimidated by the English only experience. They also face other complexities that come with the rigidity of a touch-only experience, such as typing on a small keyboard, not knowing how to get to a particular page, misspellings and the like.

But for brands, making the app available in multiple languages ​​or simplifying the user experience is a difficult, expensive and time-consuming challenge.

Enabling multilingual voice interactions in their apps, even though the app’s visual language continues to be English, is an opportunity for businesses to easily resolve these issues. The company said businesses can quickly reach over 400 million users in Tier 2 markets and beyond.

The Slang in-app voice assistant is Slang Labs flagship product that helps businesses make their applications faster, easier, and more accessible. The multilingual voice assistant built into the app is natively integrated into the app as a multimodal overlay, allowing its users to transact with the app by simply speaking to it or interacting directly with the visuals of the app. application. More importantly in their own language, although the visual language of the app continues to be in English. Slang Labs’ unique VAaaS delivery mechanism allows brands to incorporate this experience into their app without having to worry about the overhead of creating one from scratch or maintaining it.

The Slang in-app voice assistant is designed to understand the needs of different areas. It is easily customizable to meet the requirements of individual applications in this field. The intelligent assistant extracts all the complex components of advanced technology AI (such as Automatic Speech Recognition (ASR), Natural Language Understanding (NLU), Text-to-Speech (TTS), translations, dialog) and provides well-documented UI / UX components, which work together to provide a pleasant user experience for app users.

While voice user interface has always been popular in internet search and entertainment, the next big step forward for voice user interface will be in the conversational commerce market. The world is witnessing the rise of voice assistants powered by artificial intelligence, increasingly used in different fields such as retail, travel, recruiting and BFSI. So this is likely to revolutionize the online experience for people and brands.

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