Folloze Announces the Winners of its 3rd Annual “Best Buyer Experience Board” Contest | News
SAN MATEO, Calif.–(BUSINESS WIRE)–March 16, 2022–
Folloze today announced the winners of its annual Best Buyer Experience Board competition. This annual award recognizes B2B marketers who create exemplary next-generation experiences across the buyer’s journey using the Folloze platform.
B2B marketing teams across all industries are emerging from a difficult two years that have rapidly accelerated digital transformation. In its wake, marketing teams are taking on an important role in supporting digital selling and driving the growth agenda.
Awards were given for Best training program, best resource center and best event landing page. Winners were selected based on several criteria, including design and visual impact, content, storytelling, and the company’s ability to deliver on its board promise.
Empower frontline marketers
A single Folloze board is a blank digital canvas that allows any frontline marketer to quickly create content-rich destinations and campaigns throughout the buyer’s journey, with no code required. Tables combine existing customer and intent data with content to create relevant and connected experiences for any go-to-market use case.
“Over the past year, our customers have risen to the challenges and built some truly innovative Folloze boards,” said Etai Beck, CEO and co-founder of Folloze. “This year’s winners reflect the important role of marketers as architects of customer experience. At the same time, frontline marketing teams are forging a new path in the field to support a digital selling environment with their sales counterparts. »
Two winners were awarded in our Best Nurture Program category. With impressive submissions from both Oracle and Cisco, we couldn’t pick just one winner. Oracle’s board of directors presented a 1:1 integrated program, designed specifically for CVS Health. The board provided first-level access to marketing resources, campaigns and events, using stories and images that tied it all together. Oracle has made impressive use of Folloze to uncover new contacts and foster executive relationships.
“This has been one of our best tips,” said Kelvin Gee, strategic customer marketing manager at Oracle. “The deep personalization aspect allowed us to engage the sales team in a photo shoot that showed how they personally experience CVS. Folloze allowed us to deliver a unique, engaging and relevant experience to our customer.
Cisco was awarded for its SASE Sprint card. The board dynamically customized an experience that guides an organization through a transition to the cloud. The board was well designed with easy to digest information. The campaign also won a Forrester Award for Program of the Year. Thanks to an impressive multi-channel strategy, data-driven consulting has had a significant and positive impact on the pipeline.
“The mission was to create a personalized experience and drive engagement,” said Marcelo Bussacarini, cybersecurity marketing manager for APJC (Asia) at Cisco. “It was the first board our team created with Folloze, and it played an important role in positively influencing the pipeline.”
Our Best Resource Center award went to Basis of request, for its impressive launch and promotion of B2B streaming hub, Demandbase TV (DBTV). This board broke new ground, leveraging impressive design and content to highlight powerful social and testimonial proof. It enabled knowledge sharing in its industry, covering buyer personas, pain points and stages.
“DB Central and DBTV – our Folloze content hub – have been an exciting project for our team over the past 8 months,” said Jon Leiberman, VP of Content, Social Marketing and Influencers at Demandbase. “Winning an award like this, and knowing what the tables mean to customers and prospects, is validation that our content strategy is working.”
SZ was shortlisted in the Best Event Landing Page category for launching a series of personalized webinars, featuring the latest thinking and expert insights on R&D in the pharmaceutical industry. With impressive content design and usage, the ZS Folloze board provided differentiated experiences, including a co-branded series page to register for upcoming webinars, discover previous webinars, and easily access the latest thought leadership and research. of ZS.
“I love the platform because it allows us to quickly create personalized messages and experiences for our customers to improve how they interact with ZS,” said Rachel Helwig, account-based marketing manager at ZS. “We’re still relatively new to using Folloze, and haven’t even started to leverage all the things we can do. I’m excited for what’s yet to come.
Lakeland Industries, Inc.. received an honorable mention in the Event Landing Page category with a well-designed and engaging board for one of its biggest events of the year. In addition to promoting the event, the board was used to drive engagement after the live event ended.
AI-based workplace safety software provider Intense received an honorable mention in the Resource Center category for its superior use of Folloze to provide information on the launch of its Smart Device improvement. We were particularly impressed with Intenseye’s categorization of resources by use case, which was visually appealing and effective.
“Congratulations to this year’s winners of our Best Folloze Buyer Experience Board competition,” Beck said. “Each underscores an evolving market and reflects a growing community of frontline marketers ranging from ABM, field and events, to demand generation. Their passion and creativity have inspired our community to share their best practices, campaign designs and innovative use cases. »
Folloze provides the leading B2B shopping experience platform. Folloze empowers marketing and sales teams to quickly create rich, personalized, value-added experiences that maximize revenue impact throughout the customer journey, with no coding required. Folloze has delivered over 300,000 campaigns and an $11 billion pipeline for top B2B brands including Cisco, Okta, Oracle, Autodesk and Qlik. To learn more about Folloze and best practices for driving growth throughout the B2B buyer’s journey, visit http://www.folloze.com/build.
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Yael Cohen Baron
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SOFTWARE INTERNET MARKETING ADVERTISING DATA MANAGEMENT COMMUNICATIONS TECHNOLOGY OTHER TECHNOLOGIES
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PUBLISHED: 03/16/2022 16:39 / DISK: 03/16/2022 16:39