e4m GameOn today: exploring the intersection between gaming and marketing

As gaming continues to grow into a whole new ecosystem for brands and opportunities in A&M, exchange4media is now set to host the second edition of GameOn: Online Gaming Summit on Friday, March 11.

Co-powered by local multinational mobile ad tech company Inmobi, the summit’s innovation partner is leading digital agency Xapads Media with popular live streaming and esports platform Loco as an associate partner.

The highlight of the summit is the release of the e4m-GroupM ESP report on India’s online gaming landscape, a comprehensive review of the size of the gaming marketing market. It covers industry opportunities, wide range of advertisers and much more. The report will also be an assessment of advertising spend in the Esports category for 2020-21 along with future trends that will play a role in defining the landscape in the future.

Along with the release of the report, there will also be several immersive sessions with industry veterans from the gaming and A&M worlds. While Vinit Karnik, Head – Sports, Esports and Entertainment, GroupM South Asia, will present the report’s key findings, Darang Candra, Director, Southeast Asia, Niko Partners, will deliver the keynote, describing “The Global Gamer” as The esports and online gaming have spread across borders, demographics, consumer habits and beyond.

The event will also see interesting fireside chats and panel discussions such as the conversation between Dr. Annurag Batra, Founder and Chairman of exchange4media Group, and Vaibhav Dange, Founding Director and Fellow, FEAI, after the keynote speech. opening by Nawal Ahuja, co-founder & Director, exchange4media.
One of the intriguing sessions will be a presentation by Kevin Soltani, CEO, GIMA Group, USA, on “World of Esports: A look at an explosive billion-dollar industry”, as well as a session chaired by Alok Pandey, VP – Sales & Marketing, Xapads. The panel will include Minhaz Hazarika, Director – Digital Marketing, Gameskraft; Nalin Dhupia, Head of Digital Marketing, Octro Inc; and Amit Kumar, Manager – User Growth and Retention, Hike. They will discuss the future of Real Money Gaming (RMG).

Manish Agarwal, CEO, Nazara Technologies, and Roland Landers, CEO, All India Gaming Federation will have a candid fireside chat on various strategies to further develop the gaming industry in India. There will be another panel chaired by Subhamoy Das, Senior Commercial Director at ESP Properties, with Alakshit Tripathi, Head of Industry – Consumer Packaged Goods, InMobi; Shreya Sachdev, Head of Marketing, PUMA; Santosh Iyer, Vice President, Sales and Marketing, Mercedes Benz; Anurag Khurana, CEO and Founder, Newgen Gaming. The panel will talk about “Making the game work for brands”.

Anirudh Pandita, Founder, Loco; Michael Heina, International Sector Director, Esports and Gaming, YouGov, Germany; Jacob Shrader, General Manager of Esports at ZenSports, USA; and Marcus Howard, Author, ‘INNOVATE:Gaming & Esports’ and Member, Blockchain Game Alliance, will discuss the future of online gaming. Meanwhile, Pia Schörner, Head of Games and Sponsorship, BMW Group, Germany, will reveal how the luxury car brand has now turned to games to attract new buyers.

There will be many more for gaming and advertising brands that will prove crucial in navigating this meeting of worlds.

To register, click on this link https://e4mevents.com/webinar/e4m-GameOn-2022/register.

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