Don’t let pain get in the way of dreams, Moov says on new TV channels
Pain relief cream Moov has launched its new campaign: “Zindagi Ke Beech Dard Na Aaye”. The two films for the two brand variants – Moov and Moov Strong aim to inspire women of all ages to pursue their dreams and aspirations where bodily pain will not be a deterrent in any way. Films with a strong female narrative also show how families can help each other achieve their ambitions.
Since its launch in India in 1986, Moov has supported women and identified their needs for products that can help them push their limits. The brand with its wide appeal to both men and women seeks to support people who push themselves beyond a point leading to discomfort and pain in the body. He has strived to âMoov Upâ and help everyone who suffers from physical pain with a product that can help them feel better and lead a pain-free life. Moov launched its variant with diclofenac sodium in 2019 to treat acute pain that helps provide quick relief.
Dilen Gandhi, Regional Marketing Director, South Asia – Health and Nutrition, Reckitt, âSince launch, Moov ads have focused on women who would stop at nothing, no matter what challenges or pain they face. their way to reach and realize their ambitions. This campaign is once again a celebration of women and families supporting each other and coming back âstrongerâ despite all the obstacles they may face. While our products can be used effectively by anyone with pain, our ads pay a little tribute to all those women who are constantly doing that little extra to make their own dreams come true and those of their loved ones.
Kapil Batra, Creative Head, Delhi, McCann Worldgroup, âMoov has always believed that pain should never get in the way of our business. Continuing this reflection, our new campaign is an ode to today’s women, who would like to pursue goals no matter what. Both stories capture this and show how Moov enables our female protagonists to live their lives the way they want – that is, to be unstoppable.
Moov, with these two carefully crafted stories for Moov and Moov ‘Strong’ seeks to strike a chord with women and men who realize a woman’s contribution to their lives.
Moov’s new film is an emotional take on how mothers push their boundaries to make sure their children achieve their dreams and that nothing, including their own pain, will stop them from doing their part. The Moov Strong TVC features a sibling relationship where the sister’s sprained ankle prevents her from participating in a cycling rally. Both commercials bring their families together to care for them and show how, with Moov’s warmth, life doesn’t stop. The slogan “Zindagi Ke Beech Dard Na Aaye” being very appropriate in both advertisements.
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