Digital Marketing Tips & Tricks From An Expert Online Business Coach


The digital sphere is evolving at the speed of light. To keep your online business afloat, it’s essential to keep up with ever-changing marketing trends and know how to adapt.

Against the backdrop of the unpredictable changes caused by the coronavirus pandemic, there is an active transition of businesses to the web. Marketers are forced to optimize advertising budgets and redistribute them between different channels. New trends are emerging in digital marketing and the positions of proven work tools are reinforced.

Owen Hone, head of coaching firm Authentic Creation and expert in digital branding, shared with us some of the internet marketing trends to watch in 2021.

Use smart metrics

Although the end-to-end analytics method is only used by 10% of advertisers, its growing use is what the digital market is heading towards.

The method is used to analyze the effectiveness of marketing investments in each separate channel, tracking all interactions with a customer on the path to purchase: from viewing ads to placing an order and paying.

Yet Owen teaches his clients about marketing metrics that are even rarer and barely used by advertisers. One of these methods is the Jedi algorithm.

“We teach you different Jedi algorithm tips and strategies to get dozens if not hundreds of your ideal clients and team members interacting with your content. 99% of online business owners don’t understand that well, and that’s one of the reasons our clients consistently perform so well working with us, ”Owen tells us.

When you know which advertising tools attract more customers, you can focus your efforts and resources on them, abandoning the ineffective ones.

“Success is structural, not personal. If you are not “receiving” money, it is because you do not have the appropriate sales and marketing structure to make sales, and therefore to receive money in your bank account. You are not broken and you don’t need to change who you are to be more successful. Find someone who has done it and get a proven process to cut down on time and reach your goals faster, ”says Owen.

Main content creation

An online shopper is a skeptical person armed with negative experiences, as we all are.

The purpose of the text is to remove all objections and concerns of the buyer, to answer all of his questions. The sales text is a substitute for a seller. These texts accompany the user throughout the sales funnel, from the moment they visit your site until the moment they make a purchase.

“Your content should draw customers’ attention to the unique opportunity to solve their problems or improve their lives. In the writing process (and in the marketing process in general), develop the habit of looking at everything through the eyes of the customer: “What will I really get from the purchase?” Says Owen.

Define your mission

It is very important to define your brand and your positioning in the market, as this will help you stand out from the same type of offers. To do this, Owen tells us, you need to answer three questions:

  • What mission do you want to fulfill?
  • What are the core values ​​of your business?
  • What makes you different from other companies with similar products?

“Ask yourself who you are, what you’re trying to do, and what makes you different. Remember, Mission and Values ​​are not a nice abstract addition to your image, they are the primary sales and audience targeting tool. Having formed a certain image, you will be able to work with those people who share your position. After all, it’s impossible to please everyone, ”he adds.

Having guided various entrepreneurs to a gain of over $ 50,000 in a few months, Owen’s professional expertise is a safe bet for anyone wishing to achieve the same goals.

Posted on July 5, 2021

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