renamed – Exchange4media

0, an integrated health and wellness platform, today announced that it has completed a massive rebranding effort to change its brand to The rebranding will be effective from the 11e May and will be reflected on all channels, including its app and social media accounts.

Over the past few years, has grown into a household name in the fitness industry. Under the cult banner, it has grown to offer a host of facilities such as group workouts, online fitness classes, gym and equipment based workouts, swimming and sports, among others.

Having assembled a large, growing community of Cult enthusiasts, the company now aims to amplify their popular identity and devote its efforts to further expanding the platform under a single brand name – ‘’.

After’s foray into gyms last year, the company is already well on its way to becoming the de facto fitness leader in India. It now has an extensive network of fitness centers and gyms across the country – a position further strengthened by the company’s acquisition of Fitternity this year.

Now, under the identity, the popular unlimited membership pack for the app will also be renamed to “ cultpass ”. This will act as an all-inclusive universal pass giving access to all of the company’s fitness services, establishing its identity as the largest fitness chain in India. cultpass will host several choices of packs under this name at different prices and access options.

Commenting on the rebranding, Naresh Krishnaswamy, Head of Growth and Marketing at, said, “The name ‘’ has grown tremendously with our users over the past few years. Now, with this transition, we want to further consolidate this identity. We want to become the one destination people think of going when they have something health and fitness related in mind. We hope that our rebranding efforts will take us further in this direction and we are extremely excited about this new phase.

The name will represent everything the company currently offers in the fitness area. Other offerings such as the Eatfit Marketplace, Therapy and Teleconsultations will fall under the wellness category of the brand.

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