Crompton Appoints Pragya Bijalwan as Chief Marketing Officer

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A consumer electrical company, Crompton Greaves Consumer Electricals Ltd. announced the appointment of Pragya Bijalwan as the new Director of Marketing. Bringing with her a wealth of experience of over 16 years in the fuel, oil and paint industry, she will lead the company’s marketing, advertising and global communications initiatives.

Speaking about her new role, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said: “I am absolutely delighted to be a part of this brand which, despite a very strong mainstream franchise, places top priority on adapting and evolving according to their changing needs. As we enter a new post-pandemic era, which is a difficult but exciting time for the brand, our goal is to further strengthen our leadership positions in key categories while accelerating growth in new categories through innovation. significant. This will be supported by our integrated communication approach.

In her last role before joining Crompton, Pragya worked with Castrol India limited where she led product innovations, brand campaigns and innovative technology-based solutions. She also worked with AkzoNobel India Ltd and Hindustan Petroleum Corporation previously. Pragya brings with her in-depth knowledge of consumer insights, brand management, influencer advocacy, innovation and digital marketing.

Mathew Job, Executive Director and CEO of Crompton Greaves Consumer Electricals Ltd. added, “Crompton is considered a reliable brand that has been trusted for generations. Our goal in recent years has been to make the brand more ambitious and thus create a stronger link with young consumers. I think Pragya, with her varied and extensive experience across all industries, is well equipped to take the brand forward on this journey. I welcome Pragya to this exciting role and look forward to working closely with her to make Crompton India the most popular consumer electrical brand.

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