Cricket fans annoyed by ‘misplaced’ Fanta ad encouraging Team India


Coca-Cola’s brand of orange soda, Fanta, has become the latest addition to the long list of brands that have angered Internet users with their advertising campaigns. However, this time around the contempt is against the timing of a promoted ad and not much against the content of the spot. The brand had set up their #RangJa anthem, a special song to cheer on fans and teams competing in the ICC T20 Men’s World Cup for promotions a day after India’s loss to New Zealand on Sunday.

Irritated fans have started to question the timing of the promoted post as the Indian team’s performances remain dismal this season.

Communications consultant Karthik Srinivasan also took to social media to show his dismay at the timing of the ad. He wrote: “I understand that Fanta has an official connection to the tournament or BCCI / ICC for this campaign, but couldn’t they read the play and make concessions regarding their campaign’s cadence schedule? A promoted tweet and a promoted trend, a day after India lost very badly to New Zealand and is meant to be excluded from the tournament (unless miracles happen as far as a few other teams and matches are concerned ) seems like really awkward timing.

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