SEO – 1000 Webu http://1000webu.com/ Sat, 15 Jan 2022 08:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://1000webu.com/wp-content/uploads/2021/05/default-138x136.png SEO – 1000 Webu http://1000webu.com/ 32 32 Boost sales and revenue easily for e-merchants with PeddleWeb’s e-commerce SEO services https://1000webu.com/boost-sales-and-revenue-easily-for-e-merchants-with-peddlewebs-e-commerce-seo-services/ Sat, 15 Jan 2022 08:00:00 +0000 https://1000webu.com/boost-sales-and-revenue-easily-for-e-merchants-with-peddlewebs-e-commerce-seo-services/ Ahmedabad, India, Jan 15, 2022 –(PR.com)– PeddleWeb, one of India’s leading e-commerce SEO service providers, has announced e-commerce SEO services for retailers and online businesses. The e-commerce industry has revolutionized the way purchases are made. It allows customers to shop from the comfort and safety of their own homes. For this reason, the sector has […]]]>
Ahmedabad, India, Jan 15, 2022 –(PR.com)– PeddleWeb, one of India’s leading e-commerce SEO service providers, has announced e-commerce SEO services for retailers and online businesses.

The e-commerce industry has revolutionized the way purchases are made. It allows customers to shop from the comfort and safety of their own homes. For this reason, the sector has experienced enormous growth, especially in recent years, and has seen the entry of many new players. This made the space extremely competitive and aggressive.

To stay ahead of the competition, an online retailer must not only offer high-quality products or services, but also invest time and resources in marketing and promotion. PeddleWeb aims to provide professional e-commerce SEO services to its e-commerce clients.

As part of its e-commerce SEO services for online retailers, or e-merchants, PeddleWeb will take care of the following:

Comprehensive Needs Analysis: The online marketing company will customize SEO solutions by performing a comprehensive needs analysis of an e-commerce business.

Website audit and keyword analysis: The SEO service provider will perform a comprehensive audit, keyword analysis and use precise strategies to improve the searchability and visibility of an e-commerce website.

Brand Management: The SEO company will establish and maintain brand awareness among the target audience through various online activities.

On-Page and Off-Page Optimization: The agency will perform both on-page and off-page SEO activities to improve brand awareness and client engagement.

Paid Marketing: The company will also use paid marketing services to create buzz around the businesses and generate brand awareness.

Social Media Marketing: The e-commerce SEO provider will engage in promoting online marketplaces on specific social media platforms to help e-merchants get customers.

Speaking on the launch of e-commerce SEO services, the spokesperson for the digital marketing company said, “At PeddleWeb, we are excited to provide e-commerce SEO services to online retailers. As part of this, our team of digital marketing professionals will work closely with e-commerce businesses and provide them with the wide range of e-commerce SEO services to boost their online presence and drive traffic to their site. E-commerce web.

He added, “Our team will use a multi-pronged approach to promote our e-commerce client’s digital presence. The first step will be to organize a plan to promote brand recognition based on the results. The second step is to perform a competitor analysis to understand the strengths and weaknesses of the e-commerce platform. After that, the team will determine strategies to improve the searchability and visibility of the e-commerce website. Each team will be assigned specific digital marketing activities. After performing the tasks, the team will analyze the performance and measure the results.

He concluded, “We have prestigious e-commerce companies in India as well as overseas companies among our clients. The best part of our professional journey is helping them achieve their desired results and enabling them to reach more clients. Now that we’ve built the capabilities, we look forward to partnering with other e-tailers and helping them reach new heights. »

About Peddle Web
PeddleWeb is one of the fastest growing eCommerce SEO providers in India. The company has designed its e-commerce SEO services to drive high traffic to e-commerce websites and increase sales and revenue.

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How do you build a long-term search-driven marketing strategy? https://1000webu.com/how-do-you-build-a-long-term-search-driven-marketing-strategy/ Thu, 13 Jan 2022 19:01:04 +0000 https://1000webu.com/how-do-you-build-a-long-term-search-driven-marketing-strategy/ “There are approximately three and a half billion Google searches performed every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to a Moz study, 84% of people use Google at least three times a day, and about half of all product searches begin with Google. The way […]]]>

“There are approximately three and a half billion Google searches performed every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to a Moz study, 84% of people use Google at least three times a day, and about half of all product searches begin with Google. The way consumers interact with brands is changing, and it’s happening fast . »

He added, “Consumers begin their journey with the tool that many of us use hundreds of times a day. So the link to revenue becomes clear – it starts with research.

Source: Craig Dunham and Scott Brinker

The concept of digital transformation has been around for years, but it has taken on a whole new form as a result of recent societal changes. New technologies and the 2020 pandemic have led to “an increased focus on delivering the best digital experiences for our customers,” says Dunham.

A brand’s website is often the first and most lasting impression customers will have of your organization. Here are some strategic actions he recommends for marketers to ensure their online properties are optimized for the age of search.

“The website is a shared responsibility and requires appropriate strategic leadership,” Dunham said. “The first step is to take the time and educate yourself, your management, your board and your organization so that they promote organic KPIs more broadly as company-wide goals. .”

“There is excellent data on the impact of SEO effectiveness as a low-cost acquisition channel,” he added.

Source: Craig Dunham

In addition to sharing Google’s communication on the importance of search from a business perspective, marketers can seek out case studies from reputable organizations to encourage search prioritization. This can help superiors start looking at organic traffic as a key business metric.

“I was in a meeting recently and a digital leader told me that you know website performance shouldn’t be an SEO metric – it should be a business metric,” he said. declared.

Create a cross-functional search operations working group

“Much of the data and insights generated by CEOs and their tools today are rarely used to their full potential,” Dunham said. “Part of this is because SEO is not seen as a business priority. As a result, it has been siloed – involving teams from across the organization breaks down those silos.

The more team members are involved in the research process, the more impact they will see. People in every department will have more opportunities to help grow online visibility using their unique skills.

“We know that the companies that can implement these organization-wide search operations systems and practices – connecting a range of perspectives and ongoing search activities – will be the ones with a competitive advantage. “Dunham said.

Apply SEO test automation

More and more brands are turning to automation tools to streamline tasks. According to Dunham, these solutions can also be used for research-related activities.

“Automation can be deployed well in web development processes,” Dunham said. “Until recently, this technology did not exist.”

Brands now have access to a wide variety of automation tools to streamline SEO-related tasks. The key is to choose solutions that align with your organization’s goals and give you full control over their deployment: “There are additional risk mechanisms that can be put in place to ensure you don’t release bad code that will cause significant traffic loss, ultimately leading to lower revenue on your critical web pages,” Dunham said.

If brands can optimize their internal process, teams, and tools around organic search, they will increase their chances of long-term success in the search-driven digital landscape.

SEO Platforms: A Snapshot

What is SEO? Search engine optimization encompasses a wide range of marketing activities, including content marketing, user experience strategy, technical analysis, and more, all with the goal of increasing the traffic that sites Web receive from search engines.

What are the tools for? SEO platforms help marketers get more insights from their work. They offer features like rank checking, advanced keyword research, competitive intelligence, and backlink analysis. Additionally, enterprise platforms take these features to new heights with in-depth auditing and analysis of page performance, making it easy to find key areas for improvement.

Why we care. SEO has remained one of the key foundations of digital marketing for years. Search drives around 50% of website traffic on average, according to a study of SimilarWeb data by Growth Badger. And while marketers have developed strategies to keep up, the growing complexity of SEO has made it a more complicated marketing discipline that businesses can’t afford to ignore.

Read next: What do SEO platforms do and how do they help marketers get found on search engines?

About the Author

Corey Patterson is an editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.

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Elevato acquires Scottsdale-based Markitors – AZ Big Media https://1000webu.com/elevato-acquires-scottsdale-based-markitors-az-big-media/ Tue, 11 Jan 2022 19:00:31 +0000 https://1000webu.com/elevato-acquires-scottsdale-based-markitors-az-big-media/ Elevato, the digital agency that manages “All Things Web,” announced today that it has agreed to acquire Markitors, a leading SEO agency for growing small and medium businesses. The acquisition of Markitors further advances Elevato’s mission and strategy of creating beautiful and powerful digital solutions. Together, Elevato and Markitors will work to realize the vision […]]]>

Elevato, the digital agency that manages “All Things Web,” announced today that it has agreed to acquire Markitors, a leading SEO agency for growing small and medium businesses. The acquisition of Markitors further advances Elevato’s mission and strategy of creating beautiful and powerful digital solutions.

Together, Elevato and Markitors will work to realize the vision of a one-stop shop for small and medium-sized businesses, enabling them to launch their business online, market their products and services, host their websites, benefit from multimedia and to develop oneself. Their business. Delivering on their promise to “be happier”, small and medium-sized businesses will have the power to combine their SEO services from Markitors and the full range of services from Elevato to connect with their customers online.


READ ALSO: 2022 marketing resolutions to capture new business in a digital world


“We focus on being ‘all that is web’. Together, Markitors and Elevato will help overcome the biggest obstacle to the growth of small and medium-sized businesses, by connecting with potential customers, ”said Jake Sheafer, CEO of Elevato. “Growing our agency into organic research experts helps our clients grow their businesses in a sustainable and predictable way. The addition of Markitors reinforces our vision of providing an end-to-end set of solutions to help our clients grow and run their businesses.

Markitors brings SEO technology and expertise to Elevato to grow with a growing customer base. Founded in Scottsdale, Arizona, in 2011, Markitors started out ranking on the first page for the term “digital marketing company” and has grown into a trusted agency in search engine optimization.

• Global reach of over 1 billion search impressions from organic search results

• 500+ small business clients served; with 50 percent of customers in Arizona

• Winner of several “Best Place To Work” awards and recently named to the Clutch 1000, awarded to the top 1% of digital marketing agencies

“Over the past decade, we have strived to make Markitors the most resourceful and useful company for small business SEO,” said Brett Farmiloe, CEO and Founder of Markitors. “With Elevato, we found a common passion to help small businesses grow. By partnering with Elevato, Markitors will be able to offer services such as PPC, email marketing and social media to deliver even better results for the small businesses we serve. This is an exciting new chapter for Markitors, our team and our clients.

Elevato and Markitors have always worked to solve the biggest challenges for small and medium businesses. Almost half of small businesses go bankrupt within five years of their creation, the biggest challenge being finding new customers. Collectively, this challenge creates barriers to the success of small and medium-sized businesses that Evolve’s acquisition of Markitors will help address.

About Elevato

Elevato is a digital agency that helps businesses rise up in all things the web. Serving approximately 500 customers, Elevato creates beautiful and powerful digital solutions for all needs, including engineering, marketing, design, hosting and multimedia. With over 35 years in business and $ 442 million in e-commerce revenue processed, Elevato is constantly working to help customers “be happier.” Please visit elevatodigital.com to learn more.

About the Markitors

Markers is an SEO company for small businesses. Markitors’ services connect small businesses with clients through content, digital public relations and technical SEO services. Founded in 2011 and based in Scottsdale, AZ, Markitors has been repeatedly voted Best Place to Work by Business Journal, Best CompaniesAZ, and more. Find markers on Clutch.

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4 SEO Tips for Local Businesses https://1000webu.com/4-seo-tips-for-local-businesses/ Sun, 09 Jan 2022 20:54:59 +0000 https://1000webu.com/4-seo-tips-for-local-businesses/ Want to rank your business on Google, but so far you only see your competition on the first page of the search engine? Realize that this means you are missing out on sales that could change your business history. Some great tips are to profile on Google My Business and choose a website builder to […]]]>

Want to rank your business on Google, but so far you only see your competition on the first page of the search engine? Realize that this means you are missing out on sales that could change your business history. Some great tips are to profile on Google My Business and choose a website builder to build a professional website for your business.

We will talk about it better throughout our text. Check out some SEO tips that can help your business appear in the internet’s most crucial storefront!

Tip # 1: Create a Google My Business Profile

Google My Business is a free and convenient tool for appearing on Google organically (when there is no need to pay to view or click on your ad). You might have no idea what it is, but don’t worry, the process is pretty straightforward. Open the Google search engine and type in Google My Business, open the first response that is not marked as an ad and start signing up or you can just hire a SEO reseller do all the SEO work for you.

Remember that you should use your business information, not your personal information. The more complete your profile, the more likely you are to reach your local customers. When registering, use as few categories as possible. Select only what is right for your business and think about how your customer might find you. Using the right categories is key to appearing at the right time to the right audience.

Include real photos and don’t leave this process for later. It is common for people to wait for another opportunity to complete the profile and never do. Display photos of your company’s facade, interior, waiting room, service environment and, if desired, include before and after service photos (if applicable). is the type of experience your business offers). Use bright, good-resolution photos.

Tip # 2: Create Profiles With Information From Local Referral Sites

Instagram, Facebook, Expedia, and Tripadvisor are sites that allow you to create a profile and include address information. Always use keywords related to your service and keep the address up to date, along with WhatsApp and contact phone numbers.

Remember to enter city and state when entering the address. Remember that people from all over the country will be watching and that there are towns with the same street and neighborhood names. To make easy.

Tip n ° 3: Promote your services on all profiles

When a person searches, they’re usually looking for a service or product, not a business. Always remember to use your basic services in all of your profile information.

If your business is a hair salon, it can be a bit difficult for Google and customers who are unfamiliar with your business to understand what you are doing. Use terms that make your business clear, like Hair Salon – Studio Salma. A simple change can impact the search results that lead to your salon.

Also include details about your services in your profile. Instead of putting generic information such as “Female and male cut”, highlight your specialties: “Hairdressing salon specializing in cuts for frizzy, wavy and curly hair” can help you seduce an audience who would not hesitate to go a little further to benefit from a specialized service.

Although the example is a barber shop, the same technique can be followed by auto repair shops, restaurants, glass shops and other local businesses, because what matters is putting yourself in your shoes. of the client to understand how he would conduct his research.

Tip # 4: Create a Website for Your Business

If you think your product can’t be sold online (which it probably isn’t), create a website for your business. If you are unsure of how to do this, seek out professionals who are knowledgeable in website building and website optimization for Google.

If you want to do this the best way and avoid reworking, find an SEO agency before you start your site. The agency may do the development themselves or recommend a qualified professional to build your website, following all of Google’s guidelines. If you already have a website ready, find a local SEO specialist and digital marketing agency who can help you build relevance in your city.

Through social media, creating relevant content for your website, partnering with local influencers, advertising on portals in your area, and the range of your business published on websites relevant to your target audience, it will be possible to get recommendations and links that point to your site and tell Google that you are the answer your customers are looking for. Some local SEO strategies can take months to show good results, but when you have expert support, that result tends to come faster and be much more specific and relevant to your goals.

Posted on January 9, 2022


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Best Practices and Tips for Landing Page SEO Success https://1000webu.com/best-practices-and-tips-for-landing-page-seo-success/ Thu, 06 Jan 2022 11:45:38 +0000 https://1000webu.com/best-practices-and-tips-for-landing-page-seo-success/ Google is constantly updating its algorithm. This year alone, they announced 12 important updates. But, of course, that doesn’t include the hundreds of minor updates Google has made to its search engine. Could these updates affect the performance of your landing pages? Absoutely. Adapting to these constant changes goes beyond just optimizing your content for […]]]>

Google is constantly updating its algorithm. This year alone, they announced 12 important updates.

But, of course, that doesn’t include the hundreds of minor updates Google has made to its search engine.

Could these updates affect the performance of your landing pages? Absoutely.

Adapting to these constant changes goes beyond just optimizing your content for SERPs.

On December 15th, I hosted a sponsored webinar presented by Mordy Oberstein, Communications Manager at Semrush.

Oberstein showed how to improve your landing page SEO and increase conversions with a set of data-driven tips you can put into practice today.

Want more details, data and advice on Oberstein’s presentation? Here’s a quick recap of the webinar.

How landing pages and SEO have changed

People are now more tech-savvy and skeptical, as has been observed with the increase in data privacy and security research in recent years.

Likewise, Google is becoming increasingly aware and skeptical of the content that comes out.

People and search engines are looking for a good experience with real information.

However, ranking your landing pages isn’t just about the information on a single page.

It’s important to think about how your landing pages reflect and connect to your website, overall.

[See The Data: Site Rankings Vs. Page Rankings] Get instant access to this webinar →

The ability to rank landing pages depends on the whole site

It’s not just about landing pages. John Mueller has explained on several occasions how quality applies to the whole site.

Image source: Semrush

It is clear that Google wants to make sure that you and your visitors have a great site experience.

The Problem with Landing Pages: Lack of Information and Best Practices for a Full Site

As a marketer, it’s natural to look at landing pages from a conversion perspective.

Additionally, many still believe that landing pages are standalone entities or orphan pages, that they are not part of a larger site.

That’s why the things you usually do, or wouldn’t do on your blog or product pages, you’re happy to do on landing pages.

It’s time to change that mindset.

[Solve Your Landing Page Problems] Get instant access to this webinar →

The future of landing pages: informative, data-driven, consistent

Remember, users aren’t looking for conversions. They come to landing pages for information.

Information leads to conversions.

If your users don’t get this information first, they won’t be converted.

Focus more on user information rather than selling.

In addition to proactively answering questions from your users, brand consistency and SEO best practices will become more important.

Landing pages are part of a bigger site. It is essential to think about transferring all the expertise, authority and trust of your website to your landing pages.

How to make a landing page informative

Google can tell when you are trying to sell instead of telling visitors – it will affect your rankings.

If you are using product reviews, make sure there is no pressure to sell something.

If you want to get more newsletter signups, let them know – be sure to let visitors know what kind of content they’ll get when they sign up.

[Make Your Landing Pages More Informative Now] Get instant access to this webinar →

How Branding and SEO Work Together

Brand marketing and site perception are part of SEO – it’s the mindset you need to adopt if you want to rank higher on landing pages.

Make sure the ads don’t overshadow your authoritative content, and make sure your branded content matches your user’s needs and intent.

Find user intent and embed it on your landing page

When creating useful and informative content for your landing pages, Semrush recommends starting with empathy. Then start your keyword research.

To create informative content that connects with your user and helps them decide to convert, include:

  • Where do your users come from?
  • What must happen to them?
  • What content will be useful to them?
  • Would they trust this article?
  • Would they buy these products?

Build that into the perception of your landing page, but don’t stop there.

See how your site is perceived because your content is your brand, including landing pages.

[How Does Perception Affect Landing Page Rankings?] Get instant access to the full webinar →

Find out: Why is Google ranking one page over another?

Friendliness is going to be a big differentiator here. The future of optimization is experience and usability.

  • How digestible is the information for the user?
  • Are you giving information in the best possible way?
  • Is it formatted in a way that makes sense to the user?

More data-driven tips and information for better landing page rankings

Semrush has learned valuable lessons about landing page SEO by analyzing over 20,000 landing page URLs and home page ranking models.

[Find Out What The Data Revealed] Get instant access to the entire webinar →

Key points to remember

  • Don’t orphan your landing pages. Connect them with the rest of your site as much as possible.
  • Offer useful and specific content, not just “sales content”. Google increasingly understands intention.
  • When creating content for landing pages, focus on empathy before keywords.
  • Understand how visitors and Google perceive your site and its content.
  • Don’t go too far in pushing the conversion.
  • Usability will differentiate your content.

[Slides] Best Practices and Tips for Landing Page SEO Success

Here is the presentation:

Join us for our next webinar!

How We Built Over 600 Links In 30 Days And You Can Too

Learn how to optimize your landing pages and make better use of the traffic you are already getting. Join our next webinar on Wednesday, December 15 at 2 p.m. ET, and learn how to rank higher on Google’s SERPs.


Image credits

Featured Image: Paulo Bobita / Search Engine Journal



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Watch: Lee Seo Jin struggles to set up a medical clinic with help from Ra Mi Ran, Cha Chung Hwa, Kim Kwang Gyu and more https://1000webu.com/watch-lee-seo-jin-struggles-to-set-up-a-medical-clinic-with-help-from-ra-mi-ran-cha-chung-hwa-kim-kwang-gyu-and-more/ Sun, 02 Jan 2022 13:19:55 +0000 https://1000webu.com/watch-lee-seo-jin-struggles-to-set-up-a-medical-clinic-with-help-from-ra-mi-ran-cha-chung-hwa-kim-kwang-gyu-and-more/ TVING’s upcoming drama “Internal Medicine Director Park” has released its main teaser! “Internal Medicine Director Park” is a medical-drama comedy about the “funny and sad” life of a doctor. Lee Seo Jin takes on the role of Director Park, who dreamed of becoming a doctor but now dies between the art of medicine and his […]]]>

TVING’s upcoming drama “Internal Medicine Director Park” has released its main teaser!

“Internal Medicine Director Park” is a medical-drama comedy about the “funny and sad” life of a doctor. Lee Seo Jin takes on the role of Director Park, who dreamed of becoming a doctor but now dies between the art of medicine and his business skills in a clinic with barely any patients.

The teaser begins with Director Park desperately asking, “Do hospitals have beginner’s luck too?” If I open a hospital, patients will be lining up, right? He reveals that he dreamed of becoming a doctor after seeing Cool Doctors on TV, and after years and years of hard work, finally became a doctor. But the reality of opening his own clinic is that he didn’t give any treatment in the morning and doesn’t have an afternoon appointment. In order to cut costs, he tells nurse Cha Mi Young (Cha Chung Hwa) to limit the coffee blend to one per day and tape the hot water faucet to the water dispenser.

Ra Mi Ran shows off his comedic chops as Sa Mo Rim, director Park’s wife. He’s a bright, lovable character who trusts doctors on TV more than her husband. She says: “I have to go out for a bit”, when her husband comes home calling her “oppaGently, and he whispers, “When the children are sleeping, can I meet you outside?” and the two exchange sly winks.

At his endangered clinic, Director Park also has an eclectic team of colleagues. After seeing his new nurse Cha Ji Hoon (Seo Bum June) with his head nurse, Cha Mi Young, he jokes, “It’s almost like you’re mother and son.” It is revealed that they are, in fact, mother and son and that they are keeping the director a secret. Director Park also has several adventures with his friends and colleagues, such as Director of Proctology Surgery Sun Woo Soo Ji (Shin Eun Jung), Director of Obstetrics and Gynecology Ji Min Ji (Kim Kwang Gyu) and Director of urology Choi Hyung Suk (Jung Hyung Suk).

After hearing that there were a lot of malicious comments about Director Park’s clinic, Ji Min Ji calmly said, “I am never disturbed when I am cursed.” Director Park then curses him and Ji Min Ji throws his coffee mug and jumps on him to fight. Meanwhile, Sa Mo Rim asks her husband to take off his wig when he is home and he refuses.

“Internal Medicine Director Park” premieres on January 14. Check out the trailer below!

In the meantime, check out Lee Seo Jin in “Times” below!

Look now

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MarketerHire Exec on Freelancers, Content, SEO https://1000webu.com/marketerhire-exec-on-freelancers-content-seo/ Fri, 31 Dec 2021 15:48:41 +0000 https://1000webu.com/marketerhire-exec-on-freelancers-content-seo/ Tracey Wallace is a writer turned content marketer and SEO pro. She was the head of the BigCommerce content team and now holds a similar role for MarketerHire, a marketplace for freelancers, launched in 2019. In our recent conversation, she touched on the post-Covid workforce, the benefits of hiring freelancers and, yes, how to drive […]]]>

Tracey Wallace is a writer turned content marketer and SEO pro. She was the head of the BigCommerce content team and now holds a similar role for MarketerHire, a marketplace for freelancers, launched in 2019.

In our recent conversation, she touched on the post-Covid workforce, the benefits of hiring freelancers and, yes, how to drive traffic with content marketing.

Our full audio interview is integrated below. The transcript is edited for clarity and length.

Eric Bandholz: MarketerHire has grown dramatically.

Tracey Wallace: Yes, we have increased by an insane amount. I’ve been there for about a year and a half. Initially, I was the only full-time marketing staff member.

MarketerHire is a marketplace for freelance marketers. When I joined, the main marketing tactic was advertising; they are still important to us. But I was led to drive organic search traffic, which is my journey. I have done this for several other B2B companies.

We are trying to grow our marketing team of five employees and seven freelancers. We use freelancers from our network. But we still need internal talent, so we hire product marketers, copywriters.

Bandholz: Everyone is looking for help with marketing now.

Wallace: To the right. So many people quit their jobs. In August, the number of people in the United States who left their jobs was the highest in 20 years.

It’s scary for business owners. Big business can throw in more money, more benefit. But it’s expensive for the little guys. We recently surveyed over 600 marketers and found that many hire freelancers. They still need work.

There are a lot of freelancers; many have more credentials than internal employees.

Hiring freelancers can also be cheaper. But this requires careful integration and framing of the project. Even marketers who hire freelancers don’t always know the size of a project.

Bandholz: We have turned a lot to the freelancers at Beardbrand. The beauty of hiring freelancers is having someone one day a week who is specialized, like social media, video editing, or writing. That’s all they do and they love it. Whereas an in-house person may love social media but hate blogging or video work.

Wallace: To the right. This is the challenge sometimes with the first full-time hires. In the beginning, you need people to do a lot of things. But as it evolves, the business requires specialized expertise.

Bandholz: Let’s go back to organic research. What are the strategies for doing this?

Wallace: We could do a two hour podcast on organic search strategies. People often ignore it because it takes time. Traders are generally not patient. We can put money behind a Facebook ad and see results fast. Organic research takes six months to a year.

It’s a lot of money for companies to invest without seeing an immediate return. I worked at BigCommerce for four and a half years. I was the sole content marketer for three and a half years. It’s crazy. Shopify, on the other hand, had a bunch of people working there. HubSpot invested in it early on.

The best advice I can give to any small business interested in growing organic search traffic is to post one article per week, or even once per month. And write about your own expertise related to your business.

Do a quick Google search on your topic. There are a ton of search engine optimization tools to help you out. But Google itself will provide information just by searching. There will be 10 articles on page 1. Look at them, especially the first five. Read the.

At the bottom, Google has “Related Searches”. Copy these suggestions and drop them in a Google document. Google also includes similar questions in the search results, called “People ask too.”

Click on these questions and more will appear. You only need three or four questions. Also drop them in a Doc.

Then look at what you just collected. Start formulating what kinds of questions to answer and what people are looking for. These questions should be headers in your article – HTML headers such as an H2.

Then write the response in your own voice under the heading. You can even use CopyAI or Jarvis.

Bandholz: What are CopyAI and Jarvis?

Wallace: These are new writing tools. I don’t know how much they cost. I tried them and a few others.

I am a writer. It is not a challenge for me to produce content. I am not a fan of the copying the tools produce.

But if you’re not a writer, these tools can help. Include a topic such as how to build a bicycle. Then choose your tone, your voice, other variables. You can insert entire outlines and the tools will write articles for you.

It’s all based on artificial intelligence, not human writers. But you can edit it and copy and paste it.

So if you’re struggling to publish a monthly article, try an AI tool.

Bandholz: So, the SEO strategy is all about developing content around the products you are selling.

Wallace: Yes. I use an SEO platform called Ahrefs. I prefer it to Semrush. Many people prefer Semrush. I have used Ahrefs my whole career.

Go to Ahrefs and enter your homepage URL at the top. It will display the number of keywords your site is already ranked for. For each keyword, Ahrefs lists the search volume.

Ahrefs also provides a keyword difficulty score – from 1 to 100, with 100 being the hardest. If you’re new to content marketing, ignore the higher scores and focus on the lower ones.

Look for keywords with high volume that you already rank for, even just a little, and with low keyword difficulty. Then go to that page of your site and improve it – add content or improve what’s there. You can start to climb quite quickly.

Google rewards sites that update pages.

Bandholz: Beardbrand has approximately 1,000 articles. Many of them have not been affected for years. How to update them?

Wallace: You are well placed with 1,000 older articles. Re-drop each article url into a tool like Ahrefs. What keywords do they rank for? Most likely are not classified for many.

Next, figure out which URLs are the most powerful – ranking for the best keyword or driving the most traffic. Then rewrite that post and combine all of the related blog posts into one using 301 redirects. Google likes long content.

Try to update the best articles once a year, or even every six months. You don’t always need a huge update.

And include pictures by all means. Put the keyword in the name of the image. It’s super important. You can even hide keywords there. Tools like Clearscope will tell you which keywords need to be in your article to rank highest. I highly recommend it.

Sometimes you can’t fit all the keywords in an article. I am including these in my image names.

Bandholz: Are we talking about the collection of emails? Do you recommend popups?

Wallace: Well I hate popups as a consumer. I have always hated popups. But they work so well.

If you want to collect more email addresses, a pop-up window makes sense. Just be aware that some people will despise the website because of this.

I like what some brands do with SMS, where they solicit SMS on their Twitter profiles or website or even on packaging. Consumers text brands. As a buyer, I don’t feel like it’s in my face. It doesn’t sound hopeless.

Bandholz: At Beardbrand, we encourage people to text “Style” to a phone number and we will provide style advice.

Wallace: I love it. I think it’s genius. I’ve seen kitchen brands say, “Send ‘Recipe’ to this number and we’ll send you recipes. “

It’s genius. The brand did not spam me. I asked to receive the info. I am not bored. In addition, it is easy to withdraw.

I have to add that I don’t know how it works for brands. But as a consumer, I like it.

Bandholz: SMS kills for everyone now. Traders need to get on this train before it gets crowded like email.

How can listeners contact you?

Wallace: I’m on Twitter – @TraceWall. I am active there. This is my main place. MarketerHire is also on Twitter – @MarketerHire. The website is MarketerHire.com.



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Google on how to improve SEO audits https://1000webu.com/google-on-how-to-improve-seo-audits/ Wed, 29 Dec 2021 19:25:07 +0000 https://1000webu.com/google-on-how-to-improve-seo-audits/ Google’s Martin Splitt offers tips on how to improve SEO audits to make them more useful to web developers. A number of tips are shared in the second episode of Google SEO and developers webseries on YouTube, dedicated to the topic of SEO audits. Bartosz Goralewicz, CEO of Onely, joins Splitt to provide recommendations on […]]]>

Google’s Martin Splitt offers tips on how to improve SEO audits to make them more useful to web developers.

A number of tips are shared in the second episode of Google SEO and developers webseries on YouTube, dedicated to the topic of SEO audits.

Bartosz Goralewicz, CEO of Onely, joins Splitt to provide recommendations on what works best, based on the direct experience between his team and clients.

This episode is worth listening to in full, as you are sure to learn something that will improve your working relationships with developers and stakeholders.

Here is just a sample of what’s included in the 30+ minute video.

Ditch PDF reports

Splitt recommends replacing PDF reports with more effective forms of communication.

The problem with providing SEO audits through a PDF report is that they often indicate what is wrong with a site without saying what needs to be done about it.

Another problem with these reports is that they don’t always match the goals of the website.

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Splitt explains this with an example from his working days as a developer:

“I remember being a developer. I already had so many different things on my plate and then, out of the blue, in the middle of a sprint, someone from the SEO department came down to me and said, ‘Martin, here is a PDF with all the things that are wrong. Bye!’

And then they took off and I’m like – uh okay, that says we’re using JavaScript, which is very accurate because what we’re building right now is a VR app that runs on your phone in the browser. You will need to use JavaScript to do this.

So the recommendation is not to use JavaScript, but that’s not really something we can do because then we don’t have VR capabilities. And because it’s our product, we kind of have to build our product to have our product with the technologies that enable the functionality of our product.

A lot of these things are so unnecessary and therefore don’t reflect the circumstances that I am working under, as a developer. “

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Now that we know what’s wrong with traditional SEO audits, let’s see what can be done to fix them.

See the next section for some practical advice from Bartosz.

Improve SEO audits with better communication

Bartosz says the key to delivering better SEO audits is to communicate more in depth with stakeholders and developers.

“Usually we start with the stakeholders… we talk to the stakeholders, we make a call before we create any offers or whatever. We take a call and discuss what the KPI is, what the problem is, what the challenges are, why are we even doing this.

Why is this so important? Why do you want to fix this? Because if traffic is the only metric, we’ll continue to work with them, but we know how it could be. So we’ll start with that. “

Starting the audit process by setting goals for stakeholders can help you avoid providing unnecessary SEO audits, like the ones Splitt discussed in the section above.

Bartosz says his team only visits a client’s website after they understand what their goals are.

“Then after the call, we take a look at their website and create a statement of work. So we tell them – OK, that’s what we’re gonna do. Here is the list of issues we are having with your website, here is how we want to fix it.

Prioritize, so the first month we solve all the worst things like internal 404s or, I don’t know, 10 seconds to load the page, whatever.

And with that, it’s extremely transparent because we’re telling them this project is going to take four months, we’re going to jump into a PM (project manager) like Jira or Trello with your development team, and we’re going to make it happen. “

Not only will this process lead to better audits, but if you meet the goals set in the initial meeting, it will become easier to prove the return on your SEO investment.

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For more information on improving SEO audits, see the full Google video below:


Featured image: screenshot from YouTube.com/GoogleSearchCentral, December 2021.


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York UK Google 3-Pack SEO Ranking / Small Business Visibility Service Updated https://1000webu.com/york-uk-google-3-pack-seo-ranking-small-business-visibility-service-updated/ Tue, 28 Dec 2021 07:31:24 +0000 https://1000webu.com/york-uk-google-3-pack-seo-ranking-small-business-visibility-service-updated/ MW Digital Yorkshire (07882-267971), a full-service digital marketing agency serving York, UK, updated their SEO solutions to help local businesses grow. York, UK – December 28, 2021 – The company’s recently updated services are designed for their customers’ businesses to successfully enter the Google 3 pack. Appearing in Google’s maps section will help local businesses […]]]>

MW Digital Yorkshire (07882-267971), a full-service digital marketing agency serving York, UK, updated their SEO solutions to help local businesses grow.

The company’s recently updated services are designed for their customers’ businesses to successfully enter the Google 3 pack. Appearing in Google’s maps section will help local businesses grow, as a much higher number of potential customers will find them while browsing their offered products or services.

More information can be found at https://www.mwdigitalyorkshire.co.uk

MW Digital Yorkshire’s recently updated SEO (search engine optimization) services focus on increasing the company’s ranking on Google results pages within 30 days, ideally on the first page. Their experienced digital marketing experts get results fast so customers can see faster growth than they thought possible and know their investment was worth it.

SEO is an essential element that local businesses need to acquire new leads and improve their income. The agency has the expertise to effectively assist a wide range of clients, including those with small businesses, home services, franchises, healthcare, legal firms, and e-commerce businesses.

Customers who take advantage of these services will experience a significant increase in website traffic and phone calls from potential customers as soon as their newly optimized SEO content is posted online. Their marketers will also endeavor to target as many cities as the customer wants. Further details are available at https://www.mwdigitalyorkshire.co.uk/services/seo

The agency will prioritize link building for the client’s business as the backlinks will boost the authority and reliability of their website. The backlinks are crucial for Google because they demonstrate that the linked site provides relevant and high quality information to the website that links it.

MW Digital Yorkshire is dedicated to delivering highly effective digital marketing strategies designed to help local businesses achieve their growth goals. In addition to SEO, the agency provides more services including video and social media marketing, PPC, Facebook ads, directory listings, content marketing, and website design.

A satisfied customer said: “Fast, effective, efficient and incredible service. From vision to action, just to the point of what I wanted and envisioned. They are the best at what they do. The staff are amazing, extremely attentive, detail oriented and patient. They designed our new website and we love it. I am a very happy customer.

Interested parties can find more information by visiting https://www.mwdigitalyorkshire.co.uk/services

Contact information:
Name: Matt Ward
Email: send an email
Organization: MW Digital Yorkshire
Address: 88 Lindley Street, York, England YO24 4JL, United Kingdom
Phone: + 44-7882-267971
Website: https://MWDigitalYorkshire.co.uk

Version number: 89056285

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Toronto couple have teamed up with Kibo to create Korean-French cuisine in Yorkville https://1000webu.com/toronto-couple-have-teamed-up-with-kibo-to-create-korean-french-cuisine-in-yorkville/ Sun, 26 Dec 2021 10:01:19 +0000 https://1000webu.com/toronto-couple-have-teamed-up-with-kibo-to-create-korean-french-cuisine-in-yorkville/ When MJ Jeong finished his compulsory military service in South Korea in 2012, he didn’t have much to do in his spare time. His only entertainment? Watch television. “It was mostly cooking competition shows where a lot of famous chefs were performing,” he says. “And it looked cool.” He therefore decides to become a chef. […]]]>

When MJ Jeong finished his compulsory military service in South Korea in 2012, he didn’t have much to do in his spare time. His only entertainment? Watch television. “It was mostly cooking competition shows where a lot of famous chefs were performing,” he says. “And it looked cool.” He therefore decides to become a chef.

He moved to Toronto to pursue his culinary dreams and, over the next eight years, secured chef positions at restaurants as popular as Canis, Après Wine Bar and Matty’s Patty’s Burger Club by Matty Matheson. But Jeong longed for a place of his own. Him and his fiancee, health worker Jennifer Yeo Jeong, quit their jobs in 2019, planning to get married in South Korea, then return to Toronto to score new gigs … and maybe even consider opening their own restaurant. But COVID-19 has struck, and the idea of ​​starting a new business in the midst of a pandemic seemed unthinkable.

A meeting with Bo Seo, creator and CEO of the sprawling Kibo Sushi franchise, proved otherwise and was going to change their lives. “To get to where he was, Seo went through a lot of trial, error and failure at a young age,” says Jennifer. “Now that Bo is a successful entrepreneur, he wants to be able to provide young enthusiasts with the resources and finances they need to start restaurants. Kibo means “hope” and he wants to give hope to aspiring professionals. He offered to invest in their dream.

The trio moved to Yorkville, on the former site of the French café Chabrol. “Yorkville has some amazing restaurants with great food and atmosphere,” says Jennifer. “But these are also strongly corporate restaurants. We wanted to open one that was more intimate, people-centered and personal. So, they got down to work, making the space their own, tinkering with it until the end: Jennifer painted the bathroom floor, Seo chose the chandeliers, and Jennifer and MJ looked for the cutlery. , perfect plates and glasses. Jennifer’s best friend designed their butterfly logo. “It means freedom,” says Jennifer. “And hope.”

They opened 156 Cumberland in October and quickly found their restaurant filled with diners keen to try MJ’s seasonal contemporary French cuisine with a Korean twist. “He grew up eating amazing authentic Korean food cooked by his mother and grandmother and wants to spread the knowledge and the flavors,” says Jennifer. Specialties include beef tartare nestled in pockets of fried tofu skin; mushroom congee with truffle paste, poached eggs and Parmigiano Reggiano; black garlic glazed chicken wings stuffed with purple sticky rice and chestnuts; and sous vide ribs tossed on the charcoal grill and served with mashed cauliflower, seasoned spinach and grilled maitake mushrooms. “Cooking has always been a passion,” says MJ. “So seeing empty plates returning to the kitchen makes me happy.” “

After years of working in the stressful field of healthcare, Jennifer appreciates the change in mood. “What I love about restaurants is that people come to have a good time, to party and to enjoy great food and great company,” she says. “And I’m happy to be a part of it.”


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