Internet Marketing – 1000 Webu http://1000webu.com/ Tue, 22 Nov 2022 16:09:45 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://1000webu.com/wp-content/uploads/2021/05/default-138x136.png Internet Marketing – 1000 Webu http://1000webu.com/ 32 32 How to Make Data Privacy Changes Work for Your Digital Marketing Strategy https://1000webu.com/how-to-make-data-privacy-changes-work-for-your-digital-marketing-strategy/ Tue, 22 Nov 2022 15:00:00 +0000 https://1000webu.com/how-to-make-data-privacy-changes-work-for-your-digital-marketing-strategy/ Data Privacy AdobeStock_313089358 The death of the Internet cookie is a fatality that has been talked about for a long time. While Google announced earlier this year that it would delay a plan to phase out third-party cookies on its Chrome browser until 2024, the changes will eventually arrive. The move, which will change the […]]]>

The death of the Internet cookie is a fatality that has been talked about for a long time. While Google announced earlier this year that it would delay a plan to phase out third-party cookies on its Chrome browser until 2024, the changes will eventually arrive. The move, which will change the way ads are targeted on websites, is sparking much debate about the future of digital advertising. Savvy marketers, however, focus on first-party data and draw-game data.

I spoke with Ed Hallen, co-founder and CPO of Klaviyo – a unified customer platform that provides data-driven marketing tools for e-commerce businesses – about the importance of ethical data collection and on how brands can leverage these practices to reach customers during the busy holiday shopping season.

Gary Drenik: Why should data collection methods matter to brands and consumers?

Ed Hallen: How brands will be able to use third-party data — or information you collect about users through an indirect relationship — is fundamentally changing, and it all comes down to the cookie. While these tiny pixels were initially a way for advertisers to track consumers and provide more personalized content, cookies can now seem “scary” as consumers are increasingly concerned about how much of their private information is being leaked. are accessible to the public.

According to a recent Prosper Insights & Analytics survey, nearly 63% of consumers are concerned about the privacy of their data when shopping online. Unfortunately, all the ambiguity surrounding how advertisers collect data has made consumers wary of the process. Brands should therefore be transparent about data collection practices and remain aware of them when developing their marketing strategies.

Drenik: How does Klaviyo use data to support its customers while protecting consumer privacy?

hall: At Klaviyo, we are committed to our customer-centric data model, which is data that comes directly from a customer or potential customer. Customer-First Data combines null-party data (information that someone proactively shares, such as their email address, phone number, or date of birth) with first-party data (information observed by a brand on someone about their properties, such as the products they clicked on on that brand’s site).

Allowing our customers to access this data gives business owners the information they need to build more intimate relationships with their customers, resulting in a better user experience, increased brand loyalty and, ultimately, more revenue. Klaviyo offers a comprehensive database and data engine that provides our customers with endless consumer insights, including tools to more accurately predict future customer behavior.

Drenik: Why has collecting customer data become so difficult and how can business owners overcome these challenges?

hall: Consumers are (naturally) becoming more cautious and selective about what information they are willing to share with brands. According to a recent Prosper Insights & Analytics survey, over 44% of adults 18+ have denied mobile apps permission to track their activity, and 33% have enabled their private browsing to protect their digital privacy.

The most important thing business owners can do to overcome these challenges is to build trust among their customers.

Drenik: What are the differences between first-party data and third-party data? What is the place of cookies in all this?

Lobby: First-party data is information that a customer voluntarily shares with a brand. This brand owns this data – it is the most reliable for a business because you know exactly where the information is coming from. Third-party data is information aggregated from a variety of sources, and it’s often shared or sold by big tech companies, advertising platforms, and other marketplaces.

Essentially, zero and first-party data is consent-driven, while third-party data is not explicitly opt-in, and the same goes for cookies. First-party cookies are created by the website you are visiting and are most often used to improve your experience on that specific site. For example, these cookies prevent you from logging in each time you visit a site. Third-party cookies are those created by someone other than the website you are visiting. Again, these cookies are used to improve a particular experience you have on a website, such as an advertisement (for example, when you click on an advertisement and then see that advertisement on the next two sites you visit).

Drenik: With Black Friday and Cyber ​​Monday fast approaching, how can brands leverage first-party data to successfully reach their customers?

hall: Due to an uncertain economy, our recent holiday consumer spending report demonstrated that consumer habits are changing during the most important e-commerce time of the year. Only 2% of respondents to our survey say inflation will not have a substantial impact on their spending plans, meaning that by Black Friday Cyber ​​Monday 2022, inflation will have an impact on how over 90% of consumers spend their money. That said, hope is not lost for retailers. According to the study, consumers still plan to spend a lot during the holidays, but targeting the right audience will be crucial for brands’ success.

Different demographics choose their discretionary spending more carefully, making ends meet by increasing budgets for some categories and decreasing them for others. That means brands, from e-commerce businesses to brick-and-mortar stores, have room to increase e-commerce sales this holiday season as long as they can better understand who they’re targeting with which product categories.

By leveraging first-party data, brands gain visibility into who their customers are and have the ability to better understand their needs.

Drenik: What should marketers prepare for in 2023?

hall: Economists predict that 2023 will be another turbulent year for businesses and consumers, and retailers will face challenges such as continued increases in cost-of-living expenses and an overall decrease in discretionary spending. Customer loyalty and retention will be key to success in the coming year.

Drenik: Thank you, Ed, for your insights on how Klaviyo uses data to support its customers while protecting consumer privacy, how business owners can combat data challenges and eliminate data gaps from first and third party.

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Hrithik Roshan Reveals Winning Secrets in New RummyCircle Ads https://1000webu.com/hrithik-roshan-reveals-winning-secrets-in-new-rummycircle-ads/ Sat, 19 Nov 2022 04:17:19 +0000 https://1000webu.com/hrithik-roshan-reveals-winning-secrets-in-new-rummycircle-ads/ RummyCircle has launched two new commercials as part of the brand’s “Raho Ek Kadam Aage” campaign. In its third edition, the popular campaign is based on the idea of ​​”Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage” and emphasizes the foresight, skill and intelligence to stay ahead in life as well than in the […]]]>

RummyCircle has launched two new commercials as part of the brand’s “Raho Ek Kadam Aage” campaign. In its third edition, the popular campaign is based on the idea of ​​”Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage” and emphasizes the foresight, skill and intelligence to stay ahead in life as well than in the game of Rummy. The campaign features Bollywood superstar Hrithik Roshan, who was named RummyCircle’s brand ambassador earlier this year.

Commenting on the campaign, Avik Das Kanungo, Associate VP – Brand Strategy and Marketing, Games24x7 said, “We are delighted to launch the third edition of our popular ‘Raho Ek Kadam Aage’ campaign. This time we take a step ahead of the campaign thinking and core messaging by saying “Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage” with the films narrative highlighting the philosophy of foresight, quick thinking and accurate assessment of your opponent’s moves. . We are confident that the campaign will strike a chord with our audience and increase their engagement with the platform.”

Speaking about his association with RummyCircle, Hrithik Roshan said, “A game like Rummy is a great cause besides being entertained, it also helps sharpen insight, improve quick thinking as it requires the ability to plan ahead. advance to give your best performance. These are great life skills that can be cultivated even while having fun. RummyCircle brilliantly weaves an experience for Indian players that can sharpen problem solving and provide mental agility. We let’s start the third campaign with them together and it’s been a fantastic partnership so far.”

Commercials shot as part of the third edition of the #RahoEkKadamAage campaign show Hrithik planning several steps in advance and strategically defining his moves in order to successfully overcome obstacles in his path. The third stage of the campaign was designed by DDB Mudra. RummyCircle’s cross-media campaigns will span multiple platforms including TV, digital, OOH and social media platforms.

RummyCircle has partnered with several renowned personalities since its launch in 2009 to strengthen its engagement with millions of gaming enthusiasts in India. It offers players the opportunity to test their abilities and skills through free tournaments and exciting cash prizes. Due to its excellent UI/UX, custom player journeys, and state-of-the-art technology, RummyCircle is the favorite platform for players looking for excitement and fun.

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Reliance Games partners with Atari to expand its Free-to-Play business https://1000webu.com/reliance-games-partners-with-atari-to-expand-its-free-to-play-business/ Wed, 16 Nov 2022 06:08:20 +0000 https://1000webu.com/reliance-games-partners-with-atari-to-expand-its-free-to-play-business/ Reliance Games has entered into a strategic partnership with Atari. Reliance Games has acquired the publishing rights for Citytopia. This collaboration combines Reliance Games’ expertise in game development, data analysis and live operations with Atari’s portfolio of free games. Amit Khanduja, CEO of Reliance Entertainment Digital, said, “Reliance Games has been integral in developing the […]]]>

Reliance Games has entered into a strategic partnership with Atari.

Reliance Games has acquired the publishing rights for Citytopia. This collaboration combines Reliance Games’ expertise in game development, data analysis and live operations with Atari’s portfolio of free games.

Amit Khanduja, CEO of Reliance Entertainment Digital, said, “Reliance Games has been integral in developing the free-to-play space in mobile gaming. We’re excited to continue to explore and evolve this space now leveraging Atari’s hugely engaging content. It’s hard to imagine a more appropriate partner to help us leverage our strengths and bridge the gap between gamers and the entertainment they crave.”

As part of this agreement, Reliance and Atari have agreed to explore collaboration on other mobile game titles in Atari’s portfolio.

Wade Rosen, CEO of Atari, said, “Reliance Games is a leader in free-to-play games and we are excited to work with them on mobile games. This partnership ensures that our mobile game portfolio will continue to deliver value. to the players and our shareholders.”

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Position Punisher, LLC, Announces New Premiere Location in Scottsdale, AZ https://1000webu.com/position-punisher-llc-announces-new-premiere-location-in-scottsdale-az/ Sat, 12 Nov 2022 16:01:00 +0000 https://1000webu.com/position-punisher-llc-announces-new-premiere-location-in-scottsdale-az/ Google Business Profile Arizona Website Company SEO – Search Engine Optimization Position Punisher, the leading web agency based in Phoenix, Arizona, has announced that the company has moved to a new premier location in North Scottsdale, Arizona. We are NOT a short-term solution to an ongoing competition issue for Maps SEO and Rankings – We […]]]>

Google Business Profile

Arizona Website Company

Arizona Website Company

SEO - Search Engine Optimization

SEO – Search Engine Optimization

Position Punisher, the leading web agency based in Phoenix, Arizona, has announced that the company has moved to a new premier location in North Scottsdale, Arizona.

We are NOT a short-term solution to an ongoing competition issue for Maps SEO and Rankings – We only provide permanent long-term rankings. Are you tired of losing to your competitors? Hire a Post Punisher »

—James Lanham

SCOTTSDALE, ARIZONA, USA, Nov. 12, 2022 /EINPresswire.com/ — In addition to serving local businesses in Scottsdale, Position Punisher said the company will work with businesses across the city and even those on the outskirts .

The growing agency’s goal is to expand into every major city in Arizona, especially after the company’s SEO and web design services grew exponentially over the past year. .

Speaking of SEO, Position Punisher, LLC provides a host of services, from monthly SEO to GMB/GBP rankings and even website design.

The company has been successful in helping a large number of local websites rank for some of the most competitive keywords, which has led to an increasing number of businesses hiring Position Punisher. It also meant the company needed to expand its footprint to make it easier for local businesses to contact the service when needed.

The new address in Scottsdale is just the first step towards what could be a national expansion. However, for now, Position Punisher seems to be focusing on local businesses, which it has had great success with. Additionally, the business has garnered several dozen positive reviews, which has also helped attract customers from across the city.

While it’s unclear whether the company has hired professionals to represent it in its Scottsdale, AZ office yet, Position Punisher said the office is up and running.

This means business owners can call the company, make an appointment, and discuss their goals with a local SEO expert. However, the company can probably add more people to their list and preferably locals who understand the landscape.

Readers can learn more about Position Punisher LLC and get the latest company news by visiting https://phoenixseogenius.com/contact-us/.

“We have grown rapidly and much of our business now comes from Phoenix. Although we still have a growing customer base in Phoenix, we decided now was the perfect time to expand our operations.

Adding an office in Scottsdale is just one of many decisions we’ve made to make it easier for people to contact us. We will also be adding a few new services, which will further expand our customer base. Said one of the representatives of Position Punisher LLC.

He added, “We have plans to expand across the United States. However, we take a more conservative approach, starting with small steps like growing in big cities in Arizona, and then we can move into big cities in neighboring states. This approach makes the most financial and commercial sense. It also allows us to meet many clients in and around Scottsdale in person. »

Position Punisher and Web Punisher, the company’s web design wing, have become two of the most successful internet marketing and SEO services in the state in a very short time.

The company prides itself on using bespoke methods to help its clients from various industries rank for some of the most competitive keywords. Position Punisher grew out of a small office with a handful of clients, becoming one of the most renowned internet marketing and SEO agencies in the state.

The company aspires to run nationwide operations, with many of its customers in various US states. That said, the company’s owner and chief operating officer, James Lanham, noted that at present they are taking a more conservative approach to growing their operations.

One of the reasons cited for this approach is to ensure that customers continue to receive top-notch customer service and don’t feel like the rapidly growing company is letting them down, which can be the case with other companies.

Lanham said “the company wants to ensure that employees and customers continue to be satisfied with the service provided.”

The new location is 20715 N. Pima Road, Suite 108 Scottsdale, AZ 85255.

Position Punisher can now be reached at (602) 799-4253.

About Position Punisher

Position Punisher is owned and operated by expert James Lanham, who along with his team achieves the best local business results.

The company provides various services including PPC, GMB management, social media and SEO services.

Although it primarily caters to local businesses, the company has a growing number of customers who are not local businesses.

Clients are assured of excellent customer service, consultation, and excellent rankings for keywords that attract hundreds or even thousands of visitors each month.

James Lanham
Position Punisher LLC
+1 602-799-4253
write to us here
Visit us on social media:
Facebook
Other

Google Maps Ranking – Location Punisher, LLC

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CARS24’s financial arm becomes profitable https://1000webu.com/cars24s-financial-arm-becomes-profitable/ Thu, 10 Nov 2022 07:15:54 +0000 https://1000webu.com/cars24s-financial-arm-becomes-profitable/ CARS24 has announced that its financial arm CARS24 Financial Services Pvt Ltd (CFSPL) has disbursed used car loans worth over INR 1,000 in the last three years of operation while achieving net profitability . CARS24 Co-Founder and CFO Ruchit Agarwal said, “We are delighted to see the trust our consumers place in us. Our current […]]]>

CARS24 has announced that its financial arm CARS24 Financial Services Pvt Ltd (CFSPL) has disbursed used car loans worth over INR 1,000 in the last three years of operation while achieving net profitability .

CARS24 Co-Founder and CFO Ruchit Agarwal said, “We are delighted to see the trust our consumers place in us. Our current growth only reinforces our belief that we are heading in the right direction. In July 2019, we obtained the NBFC license and within 3 years, our financial services arm has grown profitably through our strong brand CARS24 which fulfills the dream of millions of Indians to own their family’s car. dreams. We will continue to strive to be the one stop destination for all things used cars; it’s up to us to make every interaction – buy, sell or finance – a great and memorable experience for our consumers.

According to CARS24 Co-Founder and CEO, Vikram Chopra, “As the demand for used cars increases, buyers are looking for a one-stop solution for all used cars. As a result, this has also led to a growth in loans for used cars. Our market-driven product offerings and our proprietary algorithm designed to assess the creditworthiness of used car customers form the backbone of our loan product. CARS24 has been a catalyst in bridging the funding gaps and making dream cars accessible to our customers.”

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Berger Paints warns of side effects of apologies https://1000webu.com/berger-paints-warns-of-side-effects-of-apologies/ Sun, 06 Nov 2022 07:32:43 +0000 https://1000webu.com/berger-paints-warns-of-side-effects-of-apologies/ With back-to-back festivities, it’s that time of year when most of us get a more than sweet boost to look presentable. Presentable in who you are, what you wear and, most importantly, where you live. And in the latter case, getting your house ready is perhaps the most tedious task, especially for those who would […]]]>

With back-to-back festivities, it’s that time of year when most of us get a more than sweet boost to look presentable. Presentable in who you are, what you wear and, most importantly, where you live. And in the latter case, getting your house ready is perhaps the most tedious task, especially for those who would just like to relax and unwind at any moment of respite they can find in the midst of their busy lives.

After going through their stressful work life, these people can be quite the opposite at home. Someone who is extremely proactive in shipping that presentation might very well avoid taking a shower on a Sunday. Their comfort zones become the only place they can (supposedly) safely let go of the procrastinator within. In a comedic call of concern, Berger Paints India wanted to remind them that it is actually very easy to get an amazing paint job at home with their Berger Express paint service.

The brand also played with an idea that appealed to most parents (the brand’s target group): children absorb a lot of things they see and hear. In a light way, the brand caught their attention and offered them its proposal. The interaction between the husband and his friends and relatives, while comical, is also something well established through relatable everyday scenarios.

Speaking about the campaign, Vinod Das, Sales and Business Development Manager, Berger Paints India said, “Berger Paints Express Painting is unquestionably the most professional and popular home painting service available to Indian consumers. Through our hands-on service, we offer consumers interior and exterior painting, waterproofing, wood polishing and specialty textures. Availing the service is so simple and the whole service delivery is hassle-free and user-friendly. Consumers no longer need to make excuses to avoid the pain associated with traditional home painting.”

This campaign – #BahaanoKeSideEffects uses humor to convey this message very effectively. Husband, who may seem over the top, has (over-the-top) expressed how far people will go to avoid a painful experience. And the unintended byproducts/side effects of such avoidance behavior. We all avoid certain types of experiences we have to face in life, so there’s nothing to feel too guilty about. At the same time, the idea was to show how easy it is to have your house painted with the Berger Express painting service, and even those avoiders should not hesitate to do so.

Manesh Swamy, Sr. VP – Social, Creative & Design at LS Digital, added, “We all love the holiday season, but sometimes the basic tasks and preparations before the holiday season can be overwhelming, painting is one of them. . We wanted to get the message across that Berger Express Paint can be your SOS team when it comes to all your painting needs, so you can focus on all the right preparations and party vibes. While executing we created this extremely friendly family and their situations that everyone can relate to, we are glad we were able to deliver the brand message before the start of the holiday season. By taking a 2+ minute approach to their film which has already garnered over 3 million views, Berger Paints India has taken a positive step forward by announcing that “content is indeed king” and that there should be no not look for excuses not to paint their houses. , especially with the extremely convenient offer they offer.

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New Trends in the Internet Cafe Dedicated Router Market: https://1000webu.com/new-trends-in-the-internet-cafe-dedicated-router-market/ Thu, 03 Nov 2022 11:23:00 +0000 https://1000webu.com/new-trends-in-the-internet-cafe-dedicated-router-market/ Internet Cafe Dedicated Router Market Analysis 2022 Overview of Internet Cafe Dedicated Router Market 2022 Analysis: Internet Cafe Dedicated Router Market exhibits comprehensive information which is a valuable source of insightful data for business strategists during the decade 2017-2027. Based on historical data, the Internet Cafe Dedicated Router Market report provides key segments and their […]]]>

Internet Cafe Dedicated Router Market Analysis 2022

Overview of Internet Cafe Dedicated Router Market 2022 Analysis:

Internet Cafe Dedicated Router Market exhibits comprehensive information which is a valuable source of insightful data for business strategists during the decade 2017-2027. Based on historical data, the Internet Cafe Dedicated Router Market report provides key segments and their sub-segments, revenue and demand and supply data. Considering the technological breakthroughs in the market, the internet cafe dedicated router industry is likely to emerge as a laudable platform for emerging investors in the internet cafe dedicated router market.

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The complete value chain and essential downstream and upstream elements are scrutinized in this report. Critical trends like globalization, advances in growth reinforce fragmentation regulation and ecological concerns. This Market report covers technical data, manufacturing plants analysis, and raw material source analysis of Internet Cafe Dedicated Routers industry along with which products have the highest penetration, their margins beneficiaries and the state of R&D. The report makes future projections based on the market subdivision analysis that includes global market size by product category, end-user application, and various regions.

Major Key Players in the Market:
Mercury-PC, Belkin International Inc., Tenda, TP-Link, ASUSTeK Computer Inc., Cisco, H3C, Huawei, Buffalo Americas Inc., Amped Wireless, Ruijie, Edimax Technology Co. Limited, Xiaomi Inc., D-Link Corporation , Netgear Inc.

The report focuses on various products and other market trends. It also shares a comprehensive analysis of the competitive landscape, highlighting key players and market share ratios.

The types covered in this report are:
Some products
Services

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Residential
Commercial

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Regional Analysis For Internet Cafe Dedicated Router Market

North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, Nigeria and South Africa)

This report provides:

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9) Determine business opportunities in the market sales scenario by analyzing licensing and co-development agreement trends.

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Internet service providers will soon have to announce download speeds – Telco/ISP https://1000webu.com/internet-service-providers-will-soon-have-to-announce-download-speeds-telco-isp/ Mon, 31 Oct 2022 19:56:00 +0000 https://1000webu.com/internet-service-providers-will-soon-have-to-announce-download-speeds-telco-isp/ Australian internet service providers have three months to add ‘typical peak period’ download speed information to their websites for fixed broadband services. The Australian Competition and Consumer Commission (ACCC) said yesterday [pdf] that download claims should appear “prominently… at least on retail vendors’ websites”, but not in “all forms of marketing materials”. This was a […]]]>

Australian internet service providers have three months to add ‘typical peak period’ download speed information to their websites for fixed broadband services.

The Australian Competition and Consumer Commission (ACCC) said yesterday [pdf] that download claims should appear “prominently… at least on retail vendors’ websites”, but not in “all forms of marketing materials”.

This was a concession to the industry, which had almost universally opposed the release of download speed data, primarily due to concerns about cost, usefulness, and need.

The ACCC said “most retail providers have moderated their initial concerns” about costs through additional consultations.

The commission did, however, make some key concessions: limiting where uplink speeds must be mentioned in marketing, and also allowing speeds to be estimated on fixed networks, if measuring them more precisely would be too complex or costly.

The standard estimate will appear as a speed claim “i.e. 15% below maximum download speed in product description”.

“For example, for a retail product with peak download/upload speeds of 50/20 Mbps, a 15% reduction on the 20 Mbps download speed would be 17 Mbps,” the ACCC said.

“A reduction of 15% is a conservative estimate based on landline technology with the lowest download speeds (FTTN).”

Retail providers will also have to disclose “typical peak period” download speeds for fixed wireless services, but will have more time to do so – six months.

However, fixed wireless estimates will not be accepted as meeting marketing guidelines.

It looks like the three and six month periods are to be measured from yesterday, October 31, which would mean published download speeds for landline services by the end of January 2023 and for landline wireless by the end of April.

Telstra had asked the ACCC to consider limiting where download speed data should be published.

“Our biggest concern is that any new requirements for disclosing information about download speeds in marketing materials must be relevant to customers, avoid adding clutter and complexity to our headline advertising, and minimize any extension of the already onerous set of regulatory obligations we face for broadband speed claims,” Telstra said. [pdf]

“If this disclosure is required, it should, at most, only be included in longer marketing material (e.g. online or in CIS [critical information summaries] or key information sheets) chosen by the retail service provider, but not in all marketing materials. »

Other RSPs had outright opposed the proposal.

“Vocus does not support the ACCC’s proposal that retail service providers provide information about typical download speed during peak marketing times,” he said. [pdf]

“We see no compelling reason to be required to provide this information.

“Adding this representation to existing highly prescriptive marketing requirements may add to customer confusion.”

The ACCC first raised the prospect of adding download speed claims to its marketing guidelines in early 2022.

He cited statistics from the Telecommunications Industry Ombudsman (TIO) on the proportion of complaints about slow speeds attributed to download problems.

This was a direct response to the industry, which had disputed whether there was evidence that the level of download-related complaints warranted action.

The ACCC argued that there was more interest among certain consumer groups in general now about the type of download speeds they should expect to see on purchased packages.

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Don’t be scared away by holiday website maintenance -Lohre Industrial https://1000webu.com/dont-be-scared-away-by-holiday-website-maintenance-lohre-industrial/ Fri, 28 Oct 2022 21:53:36 +0000 https://1000webu.com/dont-be-scared-away-by-holiday-website-maintenance-lohre-industrial/ If you’re like many of our industrial customers, you’ll be taking some or all of your vacations over the next few months as the holiday lull sets in. You might be concerned about maintaining the website while you’re away. Like many of our industrial web clients, you have a secure and stable website for your […]]]>

If you’re like many of our industrial customers, you’ll be taking some or all of your vacations over the next few months as the holiday lull sets in. You might be concerned about maintaining the website while you’re away.

Like many of our industrial web clients, you have a secure and stable website for your business and your website visitors, and the last thing you want is to get a call about a website outage or hack when you try to relax with your family. and friends.

If you’re not taking a break, you might be trying to get all of your website content and web marketing aligned for the year ahead, making sure your industrial business is ready to strike while the iron is on. hot. This could entail a website redesign, the creation of landing pages, marketing workflows and funnels, new content and email campaigns.

Website design and maintenance doesn’t have to be scary.

Lohre & Associates can help you update your website with the latest in design, security and functionality. We can also bring your website up to date with modern standards such as ADA compliance, GDPR compliance, CA Privacy compliance and mobile friendliness, as well as the latest design and programming standards to make search engines love your contents.

We are specialists in the maintenance of industrial sites and the rescue of industrial sites

Much of our web development business involves backing up websites that have not been properly programmed, maintained, designed or hosted. For this reason, we excel in ensuring the security of the websites under our care, with regular software updates and upgrades, as well as constant monitoring of security and presence in searches, so you can focus on more important things.

Our system is configured so that we receive alerts if the appearance of your website changes, if your presence in searches sees any problems or drastic changes, or if malicious actors on the Internet attempt to hack or slow down your website. . We also receive regular notifications when your website software or plugins need to be updated. We check these notifications regularly and act on any issues, even on weekends and holidays.

We can keep your industry website competitive during the holidays.

We can monitor your search presence against your top competitors – keyword by keyword, by day, week or month so you know where your competitors are beating you and what new keywords they are trying to win. If any search or indexing issues arise with your website during the break, we can act on those as well.

Try us with a seasonal maintenance package for peace of mind during the upcoming holiday season.

Contact us here

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New Content and SEO Marketing Trends to Watch https://1000webu.com/new-content-and-seo-marketing-trends-to-watch/ Tue, 25 Oct 2022 07:33:34 +0000 https://1000webu.com/new-content-and-seo-marketing-trends-to-watch/ SEO still reigns over content marketing, with Google holding a market share of over 85% in the global search market. Search engines are the starting point for a vast majority of online experiences, with Google search, images, and maps accounting for almost 93% of traffic. Savvy marketing teams prioritize impact because SEO ROI can be […]]]>

SEO still reigns over content marketing, with Google holding a market share of over 85% in the global search market. Search engines are the starting point for a vast majority of online experiences, with Google search, images, and maps accounting for almost 93% of traffic. Savvy marketing teams prioritize impact because SEO ROI can be as high as 12.2x marketing spend. To take your business to the next level, keep up to date with the following trends in content marketing and SEO.

Giving Due Importance to Core Web Vitals

Core Web Vitals includes three main metrics (Loading, Interactivity, and Visual Stability) that gauge the overall user experience of your page. A premium experience can be provided by serving your page over HTTPS, mobile-friendliness, no annoying pop-up ads, and no malware. To improve your page load speed, remove unwanted third-party scripts, invest in good hosting, rely on lazy loading (which makes images appear only when a reader scrolls down the page), and use PageSpeed ​​to see if things are slowing down your loading time. To improve interactivity, rely less on JavaScript, remove non-essential third-party scripts, and prioritize a browser cache. For greater visual stability, use fixed sizes for your images and graphics, add new UI elements below the fold, and reserve specific space for advertisements.

Create response-based content

In the age of voice search and ubiquitous connectivity, users are unwilling to wade through tons of content pages to find what they are looking for. Creating response-based content as opposed to generic or discussion-type content can therefore be very beneficial to your SEO strategy. To succeed with this strategy, take the time to know your audience. Review your current content (videos and articles) and turn it into shorter, more relevant content that offers a concise solution to potential questions. Spend more time on content that already has high engagement, using strategic editing to answer questions. Consider expanding your FAQ section or creating FAQ videos for separate topics or products. Finally, monitoring hashtags and relying on SEO data analysis to find keywords will help you define potential queries to answer. As webconsultingandmarketing.com points out, you should constantly seek to innovate, improve and optimize your content, ensuring that it is mobile-friendly.

Structure your content to take into account the indexing of passages

Passage indexing is a new algorithm from Google that involves the use of natural language processing alongside the indexing of web pages, so that Google can understand the meaning of each individual passage on a page. In other words, a specific passage contained in an article can now appear in search results, even if it is only a small part of a larger subject. To get the most out of Passage Indexing, using a defined structure is essential. Divide your content into different sections, with each section dealing with a sub-topic. Using various title tags will help you at the organizational stage. A second strategy is to write long content containing more than 2,000 words. Research indicates that the top-ranking pages for highly competitive queries are long-form content with more than this word count. If you’re writing long passages like this, use a table of contents at the top so readers can immediately jump to the subtopics that interest them most.

SEO continues to be a high priority for marketing teams. To make sure your pages are ranking well, pay attention to your Core Web Vitals, making sure the top three metrics are taken into account. Second, take the time to create content based on responses, review existing content, and modify it strategically. Finally, structure your content carefully, remembering that passage indexing will now show relevant content in passages if it more closely matches the search.

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