Cannes Lions and ANA open CMO Global Growth Council to industry

Stemming from the Cannes Lions and ANA’s CMO Growth Council, the Global Growth Councils for Progress will unite the industry to drive progress for people, businesses and positive change in the world.

The tips were put together to tackle the issues identified by thousands of creatives and marketers in the LIONS State of Creativity study. The Councils will meet for the first time during the Cannes Film Festival, to find global solutions, set the agenda and define their commitments on the world stage.

Simon Cook, CEO of LIONS, said, “We are bringing together the most diverse and powerful voices in the industry to tackle the most pressing issues facing our industry and the world today. We invite every Festival attendee and LIONS member to contribute to the conversation by joining a corresponding community to debate, engage, create or lead an initiative that supports our collective progress. LIONS is able to provide the global platform for the industry agenda and we are excited to be able to engage with it as an ongoing collective movement.

During Cannes Lions, the sole purpose of the Councils will be to agree collective actions that will drive measurable results and progress across the industry and its stakeholders. On Friday June 24 at 11 a.m., the Chairmen of the Board will meet on the Lumière stage to define the agenda and their commitments for the coming year. LIONS and the ANA will provide the year-round platform for the industry to come together and monitor progress with Councils returning to Cannes Lions in 2023 to take stock of the industry’s collective progress.

Marc Pritchard, Chief Brand Officer, P&G, leads the initiative. The five Global Growth for Progress Councils will have 25-30 core members serving on each Council. An open call for Council members sees 25 places available in the five Councils for Progress which any visionary creative professional who can demonstrate an entrepreneurial spirit, regardless of specialty or location, can apply. Cook added, “We want to give a platform to a range of voices who can bring new perspectives, ideas and cultural context to accelerate the pace of progress on a much larger scale and create a truly global community.”

Nick Primola, EVP, ANA Global CMO Growth Council, added, “We would like to thank the Chairs of the Global CMO Growth Council for their continued leadership and commitment to their roles. As the CMO community of the world’s leading brands, we have made substantial progress in transforming marketing into a force for growth and good. The Cannes Lions Festival will mark a pivotal moment in accelerating our progress to have greater international impact as the entire industry now aligns around a common agenda.

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