Business Consumer Alert – Synup

Consumer alert – Synup offers management of business lists on the Web.

(STL.News) Synup Disclaimer – We have known about this service for about two years. We have already signed an agreement to resell their services. After months of hearing the promises of the arrival of Apple Maps, it never happened as promised. Therefore, they mutually agreed to terminate the deal early in the pandemic lockdown.

We reverted to a previous competitor, which we are not allowed to refer to because we had to sign a nondisclosure agreement to be released from their platform. After all, it didn’t work out as well as promised.

We recently attempted to switch back to Synup, making several deals that took two weeks. Our condition was a location for 72 hours to test the system to make sure it was performing as promised. Unfortunately, during our due diligence, we found out that Synup still does not post to Apple Maps despite their representations on their website.

They tried to manipulate us into signing a deal without testing the platform, which they initially agreed to. But, in the end, they wanted to withdraw from our agreement. Therefore, it is rational to assume that there are other flaws in the system that they do not want anyone to find out without a contract for money.

Our recent experience has raised concerns in this technology sector. It “appears” that there are a lot of misrepresentations being made and problems with this technology they are relying on the lack of technical skills of consumers to sell a service that does not work.

Manual submissions for directory listings take time, but it works. There is a platform that efficiently handles manual requests in an orderly fashion. We will not list them without their permission, nor do we want Consumer Alert to be seen as content marketing promoting our favorite platforms for monetary gain.

Recommendations for potential Synup resellers:

  1. There are both good and bad in using business directory listing platforms. It is essential to understand both. Unfortunately, Synup does not want to be transparent about the limitations and problems of the system. It’s all about the money and how they can lock you into a contract.
  2. Proceed only after thorough due diligence to ensure that the system meets your needs and expectations. Get them to prove that the plan meets your needs. Do not display “blind trust”.
  3. If managing business directories is vital to your business model, make sure you understand what you are trying to accomplish and that their system meets or exceeds your goals.
  4. Beware of manipulating contracts and changes to sell you more bonds.

Recommendations for potential professional consumers of Synup:

  1. We recommend that you consider managing your business listings manually or hiring a professional who will do the work manually. If you subscribe to business directory management platforms, you risk losing those listings if you do not maintain the subscription fees. In addition, manually submitted directory listings will still be owned and controlled by you.
  2. If you prefer to subscribe to a system that provides “management of directory lists”, Make sure your ads display the correct information. Next, verify that the ads are correctly indexed by major search engines such as Google Bing and Yahoo.
  3. To proceed to CAUTION.


  • Using directory management platforms seems better in theory than in reality.
  • They are expensive for the results that are given.
  • They suggest claiming the existing lists and updating the information. Unfortunately, our experience is that they don’t do it as promised.
  • These platforms feed information using API feeds, which are not published as original content.
  • We believe that there are many issues in this tech industry and that these vendors go to great lengths to hide their limitations.
  • Final Conclusion – Avoid Business Directory Management Platforms and manual submissions to directories for best results. It will be worth the time spent.

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