Avoid These Common Global SEO Mistakes – Film Daily
Making mistakes is part of learning, but if you don’t grow and make changes based on mistakes you’ve made in the past, you likely won’t be successful. This applies in particular to that of business errors, and in relation to this article, global SEO errors.
It is essential that you understand the importance of common global SEO mistakes and make sure that you do not negatively impact your business by making these mistakes. When looking to grow your business, there are a number of SEO services you need to know.
So take a look below at some of the most common mistakes global businesses make. If you are planning to go global, or already are, remember to keep them in mind so as not to limit the international success of your SEO campaign in Sydney.
One of the first things you need to think about is your domain name. It can be difficult to look this far into the future to understand if your business is going to go global. But if you have any inclination for your business to be international then you should consider having a “.com” domain.
Indeed, if you have a domain name such as “co.uk” for example, it may not perform as well as you hope in international search engines, because the ccTLD (country code top level domain) is mainly focused on the UK.
Stick to English
Ultimately, not every country or person in the world will be able to speak English or understand the language, so it’s dangerous to assume that just sticking to English is okay.
Depending on your international business strategy and the consumers you want to target, you may need to allow your website to be translated into their own language. As a general rule, if your business involves the consumer spending a lot of money, you should definitely consider a translation.
You should also think about the fact that international customers can also use their native language to search for things in search engines. Therefore, if your website is not in the language they are using, your website probably won’t be listed.
Have the wrong language
Starting from the previous point, it is important that if you are using another language, you actually have the correct one! It sounds silly, but this type of error does happen and you should be aware of it.
For example, one of the most common types of mistakes when it comes to language mistakes is Chinese, there is Traditional Chinese and Simplified Chinese.
You need to know what type of Chinese is most commonly used in the area you are targeting in order to get the most out of your digital marketing strategy. While this might seem like a simple problem, it’s something a user might pick up on and it means to them that you don’t really know your audience.
This type of error reverberates in its simplest form of guaranteeing the difference between American English and British English. Like for example using “s” or “z” in certain words (eg arrange and organize) or whether or not an “u” is included (eg color and color).
In addition to slight spelling differences for some words, you should also be aware that different words have different meanings in each country, like “football” or “soccer” for example. So make sure you don’t make this type of language error if you are selling a product or service that could be affected.
Hreflang Tags are certainly hard to do, even Google’s John Mueller has said. Therefore, it is important that you understand how they work so that you can implement them correctly on your website.
In the simplest of terms, the hreflang tag tells Google what language you are using on a certain page. It is important that a search engine understands the language of your page so that it can produce the right results (in the right language) for the user performing the search.
This is what the encoding of your hreflang tag might look like: ““.
The most important thing to remember is to format the code correctly and you never have to just create different combinations of countries and languages. If you’re worried about your hreflang tag, you can always check whether it’s valid or not by using a Chrome extension.
Bring your business internationally can be a very exciting time for your business. You need to make sure that all of your digital marketing efforts mirror those of your new global business. SEO is a very important part in this regard and there are a number of different things you need to think about in order not to make these common mistakes.