Asiance and Mobile now sign Memorandum of Understanding for Northeast Asia
SEOUL, South Korea & SHANGHAI – (COMMERCIAL THREAD) – Asiance, a Seoul and Tokyo-based branded technology company, and Mobile Now, a Shanghai-based full-service mobile platform agency, have entered into a strategic partnership agreement by signing a memorandum of understanding OK.
Global brands are increasingly focusing on Asian markets by developing strategic development on local platforms such as KakaoTalk, Line or WeChat to reach their local audience. As experts in this field, Asiance and Mobile Now will use this partnership to provide comprehensive answers to the digital marketing needs of their customers in the region.
Indeed, through this agreement, the two companies have decided to exchange knowledge on local digital ecosystems and to share talents and resources for collaboration opportunities. Through this, they will create synergies to help international brands navigate their digital transformation journey in China, Japan and Korea. “We are delighted to enter into this partnership with Mobile Now. We look forward to combining Asiance’s knowledge of Korea and Japan with Mobile Now’s expertise in the Chinese market, âsaid Olivier Mouroux, CEO of Asiance.
Thomas Meyer, co-founder of Mobile Now said: âChina has become the digital laboratory of the world and we, Mobile Now, are one of the few agencies keeping pace with changing technologies, while repeatedly deploying successful mobile platforms. We are very proud to partner with Asiance. We believe that together we can build the basis of a growing alliance of agencies and facilitators who will bring together more like-minded partners, who truly understand the social transaction, the digital wave â.
Asiance started in Seoul in 2004 and has since established its presence in digital marketing, CX and consulting for global brands that have entered Asia, and in particular Korea. Asiance has worked with approximately 350 brands for 16 years, establishing a close relationship with global luxury brands and becoming a leader in the digital marketing landscape in Korea.
By repositioning itself as Asia’s premier brand-tech partner in 2020, the company is expanding its activities into new areas to deliver innovative digital services that combine technology and creativity to ultimately create positive impact. This agreement embodies that vision, further pushing Asiance’s mission to connect East and West and brand and technology.
About Mobile Now
Mobile Now was founded in Shanghai in 2009 to imagine and create mobile solutions in the Chinese market, for global and local brands. Since their inception, they have set up delivery centers in Hangzhou and Changsha and a network office in Singapore.
Mobile Now is passionate about designing and implementing market-ready mobile solutions based on the latest emerging technologies. Mobile Now’s expertise extends from Mcommerce, CRM and clienteling, through the tailor-made solutions of the WeChat Mini program, native applications and mobile web platforms.
They have a strong focus on retail and luxury, as well as a broader knowledge of the automotive, pharmaceutical and hospitality industry. Their solutions are either fully integrated into the customer’s system infrastructure or stand-alone as tailor-made solutions to meet specific needs of China.